Marketing: Page 203
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Deep Dive
Soon, retail holiday specials may not be so special
Shipping deals and price pressures can easily shape consumer expectations beyond the holidays.
By Daphne Howland • Dec. 4, 2014 -
Brick-and-mortar among Cyber Monday winners
The record-smashing sales of Cyber Monday favored retailers providing omnichannel services, including in-store pickup.
By Daphne Howland • Dec. 4, 2014 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Amazon adds food takeout, delivery to local services
The e-retail giant is quietly launching a resource of local services that could also include travel.
By Daphne Howland • Dec. 4, 2014 -
Deep Dive
The New Black Friday: What the early numbers say about retail's big weekend
From sales to online traffic, retail observers can learn a lot from recent numbers behind this year's Black Friday and Cyber Monday.
By Kelsey Lindsey • Dec. 3, 2014 -
L.L. Bean, Amazon, Saks most responsive Black Friday weekend
It was a mixed bag at retailers' call centers over the Black Friday weekend.
By Karen Talley • Dec. 3, 2014 -
Simon Property Group and eBay create 'connected mall'
EBay and mall manager Simon Property Group have rolled out a digital directory aimed at upping the shopping experience.
By Karen Talley • Dec. 3, 2014 -
One Kings Lane loses merchandising exec at inopportune time
For one online retailer, employee departure stings.
By Karen Talley • Dec. 2, 2014 -
Deep Dive
The 9 biggest hits and misses of Cyber Monday and Black Friday
Retailers were on edge with reports that Black Friday sales fell precipitously. But, thanks in part to mobile, things may not be what they seem.
By Daphne Howland • Dec. 2, 2014 -
Cyber Monday social conversations focus on 'deals' and 'sales'
Though strong early in the Thanksgiving weekend, Cyber Monday social media mentions dropped on Sunday.
By Karen Talley • Dec. 2, 2014 -
Girl Scout cookies finally available online
Cookie lovers and Girl Scout troops alike have been waiting for this opportunity for years.
By Daphne Howland • Dec. 2, 2014 -
Cyber Monday sales up 8.1%: IBM
Mobile traffic and sales were up significantly, as they were throughout the Thanksgiving Day weekend.
By Daphne Howland • Dec. 2, 2014 -
Barry haynes [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
Billabong rebuilding brick-and-mortar network
CEO Neil Fiske says he believes that physical stores are key to a retailer's brand.
By Daphne Howland • Dec. 2, 2014 -
Thanksgiving weekend sales fall 11%: NRF
Consumers started shopping earlier this holiday season, and may be holding out for even better deals than the weekend had to offer.
By Daphne Howland • Dec. 1, 2014 -
Deep Dive
Is Cyber Monday just a myth?
Cyber Monday is a concept that has been around for more than a decade. But is it the monumental shopping day consumers think it is?
By Daphne Howland • Nov. 29, 2014 -
Twitter launches Twitter Offers: Discounts claimed through tweets
Users can send the tweeted discounts directly to their credit or debit card after linking it with Twitter.
By Kelsey Lindsey • Nov. 26, 2014 -
'Frozen' beats out Barbie for top holiday toy spot
Barbie is having trouble competing with Disney’s movie sensation as sales of the iconic doll continue to fall.
By Daphne Howland • Nov. 25, 2014 -
Wal-Mart's chief merchandising officer departs
Duncan Mac Naughton joined Wal-Mart in 2009, where he started as chief merchandising officer of Wal-Mart Canada.
By Kelsey Lindsey • Nov. 25, 2014 -
Nike will sponsor US Olympic team through 2020
Team USA will be outfitted in Nike for games in Pyeongchang, South Korea, Tokyo, and Rio for the Summer, Winter, and Paralympic Games.
By Daphne Howland • Nov. 24, 2014 -
Deep Dive
Retailers giving back this holiday season
For many retailers, it’s not just about racking up sales during this do-or-die time of year.
By Daphne Howland • Nov. 24, 2014 -
Report: Cyber Monday drives shoppers to stores
More than a third of shoppers will go to a physical store in search of Cyber Monday deals, according to a report by the International Council of Shopping Centers.
By Daphne Howland • Nov. 24, 2014 -
Old Navy gives a little in battle over plus-size apparel
The Gap Inc. brand has been criticized for charging women more than men for plus-sized jeans.
By Daphne Howland • Nov. 24, 2014 -
Deep Dive
Black Friday: A quick-and-dirty guide for retailers
From its unusual origins to key statistics, here's everything you need to know about retail's big day.
By Kelsey Lindsey • Nov. 21, 2014 -
Zappos opens first brick-and-mortar store
The e-commerce retailer has opened a 20,000 square-foot pop-up store near its Las Vegas headquarters.
By Daphne Howland • Nov. 21, 2014 -
Deep Dive
Are retailers ruining Thanksgiving?
There are two kinds of retailers this year: Those making a point of being open on Thanksgiving and those making a point of being closed. But what is the better strategy?
By Daphne Howland • Nov. 19, 2014 -
Target adds in-store features to shopping app
Maps, shopping lists, location services, and search are now live in time for the holidays.
By Daphne Howland • Nov. 18, 2014