First programmatic ad platform for Apple Watch launches

Mobile marketing firm TapSense is confident, despite an uncertain wearables market. 

By Wendy Parish • Jan. 5, 2015

Target's Annie ads draw ire

Target's choice of models for its Annie-themed line has sparked an online petition demanding the removal of in-store ads. 

By Daphne Howland • Jan. 2, 2015

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Mobile ads poised to 'explode' in growth: BI Intelligence

Mobile commerce growth looks like it will be matched by mobile advertising growth.

By Daphne Howland • Dec. 23, 2014

RadioShack marketing chief leaving

Chief marketing officer Jennifer Warren has departed the struggling retailer’s ranks.

By Daphne Howland • Dec. 21, 2014

Twitter adds mobile marketing capabilities

Marketers can now target users according to their specific carriers and devices.

By Daphne Howland • Dec. 18, 2014

Rite Aid testing 3-D kiosks

Shoppers in New York and Los Angeles will be able to view wellness information and receive promotions via enhanced images.

By Daphne Howland • Dec. 18, 2014

Rent the Runway rebrands

The fashion rental company has partnered with Redscout to revamp its voice, logo, identity, and more. 

By Kelsey Lindsey • Dec. 16, 2014

Lowe's ups the ante on digital strategy

Working with native tools on Vine and Instagram, Lowe's customers can view home improvement projects from their inception to completion.

By Kelsey Lindsey • Dec. 16, 2014

Google buy button in the works

The company has a long way to go before implementing the e-commerce tool, but it would make a world of sense.

By Daphne Howland • Dec. 16, 2014

10 companies that 'won' retail in 2014

Not all of these retailers had the biggest sales numbers of the year—but they caught our eye for a number of other reasons. 

By Daphne Howland • Dec. 15, 2014

Nordstrom picks new media account agency

Nordstrom may want to go in a more digital direction with its new choice. 

By Karen Talley • Dec. 11, 2014

Best Buy apologizes for 'Serial' tweet

The electronics retailer tried to take advantage of the hype surrounding the hit podcast, but just stuck its foot in its mouth.

By Wendy Parish • Dec. 11, 2014

Instagram surpasses Twitter with 300M monthly users

The photo-sharing app also said that it will start verifying brand accounts. 

By Mattie Quinn • Dec. 11, 2014

New York City's spectacular holiday windows

With holiday sales vital to the retail business, the holiday storefront may be more important than ever. Here, some New York City retailers that take the cake when it comes to holiday exhibitions.

By Daphne Howland • Dec. 10, 2014

EBay's iPad app takes on Pinterest look

EBay wants to draw in more business by changing the look of its iPad app to look less like Amazon's webpage. 

By Karen Talley • Dec. 10, 2014

Lessons learned: Early marketing takeaways from the holiday shopping season

It isn't enough to promote merchandise on the shelves this holiday season. Retail marketers should also heed lessons learned during the busiest shopping time of the year.

By Karen Talley • Dec. 10, 2014

New software targets in-store social media interactions

The maker of a new digital software program says it can up conversions from shoppers' in-store social media interactions. 

By Karen Talley • Dec. 10, 2014

'Bots' fraud will cause $6 billion loss in digital advertising next year

"Bots," automated applications that mimic people and take money away from brands, will pull away $6.3 million from advertisers next year, a new study says.

By Karen Talley • Dec. 9, 2014

How to Create a Wave of Engagement Using Customer Data

Sponsored by: SurfStitch, a top Australian surf and apparel retailer and winner of the 2014 ORIAS Best Pure Play Online award, leverages product, purchase, and customer data, imported by Windsor Circle, to engage customers at all areas of the customer lifecycle. In their first six months wit...

Dec. 9, 2014

Worldwide media ad sales to slow next year

With overall ad spending slowing in the U.S., digital is looking strong and may even change the advertising landscape.

By Karen Talley • Dec. 8, 2014

9 biggest retail blunders of 2014

From offensive apparel to merchandise shortages, there are just some things you can’t blame on the weather or the economy.

By Daphne Howland • Dec. 8, 2014

Spending on digital advertising projected to surpass TV by 2017

In a sea of change that shows how powerful the web has become, advertisers will be spending more through digital avenues than they do on TV ads by 2017.

By Karen Talley • Dec. 8, 2014

Yahoo making major strides in mobile advertising

Yahoo is poised to become the number three player in mobile advertising, with its share of market expected to top Twitter next year. 

By Karen Talley • Dec. 8, 2014

Pop-ups expected to bring in $2B this holiday season

New research finds that pop-ups are attracting consumers who want seasonal, unique, and local products.

By Daphne Howland • Dec. 8, 2014

Gap losing global CMO

Gap, which got a kick start from marketing chief Seth Farbman, is now going to have to soldier on without him.

By Karen Talley • Dec. 4, 2014