Marketing: Page 162
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Amazon reportedly planning re-entry into smartphone market
More than two years after its Fire smartphone fizzled, Amazon reportedly is readying a new line of self-branded smartphones under the code name "Ice."
By Dan O'Shea • June 6, 2017 -
Yroo launches mobile app for in-store price comparisons
The app marks the company’s first expansion of search services to mobile and includes a barcode scanner to help consumers compare prices on the go.
By Dan O'Shea • June 6, 2017 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Amazon enables app-based shopping on Fire TV
The app allows shoppers to search for items by typing in text, with the ability to filter search results by department and use many of the shopping functions inherent to the Amazon website.
By Dan O'Shea • June 5, 2017 -
EBay launches 'Fill Your Cart With Color' campaign
While color is a theme of the campaign, which features a new TV spot and an approach across TV, cinema, OOH, display and social, the rainbow-painted eBay logo is being scaled down.
By Daphne Howland • June 5, 2017 -
Meijer's charitable outreach goes digital with new campaign
The Midwestern retailer identified sponsored products in its Produce For Kids initiative through its online shopping and digital coupon platforms.
By Keith Loria • June 5, 2017 -
A.T. Kearney: India now top country in the world for retail investment
Shopping via smartphone will account for the majority of online retail sales in developing countries in the coming years, according to the firm's Global Retail Development Index.
By Dan O'Shea • June 4, 2017 -
Hollar fuels expansion with consumables from 7 brands
The mobile commerce dollar store plans to grow its SKU count by 500% by the end of the year to reach an estimated 18,000 SKUs.
By Dan O'Shea • June 4, 2017 -
Deep Dive
Toying with STEM: Marketing educational toys, kits isn't all fun and games
As Amazon and other retailers push into the STEM toy market with subscription services, growth opportunities and challenges abound.
By Dan O'Shea • June 1, 2017 -
Adidas taps Kendall Jenner as its latest style ambassador
Via a tweeted reply containing just a blue heart, Adidas seemed to confirm the news announced by the reality-television star turned model.
By Daphne Howland • June 1, 2017 -
Mary Meeker: Store closures could break a 20-year record, reach 7K this year
Technology is a firmly established driver of commerce and marketing, making Mary Meeker’s report essential viewing for retailers, regardless of sales channel.
By Daphne Howland • June 1, 2017 -
Meeker: Lines blur between ads, content, products, transactions
The venture capitalist’s highly anticipated annual trends report reveals several emerging mobile marketing opportunities.
By Chantal Tode • June 1, 2017 -
Best Buy revamps smartphone shopping in-store, online
In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences.
By Dan O'Shea • May 31, 2017 -
Report: Amazon Prime's 'Style Code' live fashion show canceled
The program launched about a year ago as the digital answer to home shopping television, but its social media accounts have been suspended and employees were given notice.
By Daphne Howland • May 31, 2017 -
Dunkin’ Donuts integrates Masterpass with mobile app, loyalty program
In its latest mobile commerce move, the company is enabling Mastercard's digital payment service to be used to refuel customers' virtual loyalty cards.
By Dan O'Shea • May 30, 2017 -
Snapchat parent snaps up a drone startup
But how does Ctrl Me fit into Snap's larger plans of being a "camera company"?
By David Kirkpatrick , Peter Adams • May 30, 2017 -
Family Dollar to roll out revamped stores and private brands
The chain's parent company plans to renovate 250 stores and introduce Home Line and Katoomba Candy Co. brands to its portfolio.
By Keith Loria • May 30, 2017 -
Home Depot, Lowe’s flex omnichannel strength
Home improvement retailers are proving to be ahead of the game in executing omnichannel strategies, enabling shoppers to easily pick up online orders in stores, among other things.
By Dan O'Shea • May 30, 2017 -
Study: Many smartphone sessions start without aim, giving retailers an opportunity
Nearly half of mobile sessions begin with no particular app in mind, while about 19% of sessions begin after users have received a push notification from an app, Mobile Posse data show.
By Dan O'Shea • May 29, 2017 -
StepsAway opens up mobile CRM to brick-and-mortar retailers
The company's new mobile solution aims to help retailers give shoppers personalized mobile offers in real time while they are visiting stores.
By Dan O'Shea • May 29, 2017 -
Google Assistant now controls Geeni smart light bulbs
The company’s move rivals Ikea's recent push into the smart home market — which some onlookers say will take off this year.
By Dan O'Shea • May 25, 2017 -
Pinterest pins monetization hopes on autoplay promoted video
Adidas, J.C. Penney and L'Oréal Paris are among the brands that have tested new video ad options on the social media platform.
By Rob Williams • May 25, 2017 -
Lancôme boosts mobile speed, sales with Google’s progressive web app
The fast, app-like platform simplified mobile purchasing and led to a more than 50% boost in sessions and 17% rise in conversions.
By Natalie Black (Koltun) • May 24, 2017 -
Google plots downfall of last-click attribution, ascension of machine learning
A new service to measure marketing's impact across devices and channels and more sophisticated use of machine learning were in the spotlight at Google Marketing Next.
By Chantal Tode • May 24, 2017 -
City Furniture equips store associates with IBM mobile apps
The Florida-based regional retailer is deploying enterprise mobile apps from IBM to help store associates improve customer experiences.
By Dan O'Shea • May 22, 2017 -
Lowe’s unveils AR app for in-home projects
The new Vision app for the Lenovo Phab 2 Pro lets shoppers envision redesigned living spaces with virtual drop-ins of the retailer's products.
By Dan O'Shea • May 21, 2017