Marc Jacobs’ 6-hour Uber promotion drove 61M impressions

An experimental campaign for the brand's Daisy fragrance resulted in about 200 trips for a flower-filled car. 

By Robert Williams • June 23, 2017

China’s JD.com invests $397M in Farfetch

The U.K. luxury marketplace just got a big boost in China and across Asia.

By Dan O'Shea • June 22, 2017

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Study: Costs to acquire mobile shoppers dropping

Marketing and advertising expenses required to get mobile users to install, register and buy on mobile apps are coming down, though the percentage of installed users who end up making a purchase remains low.

By Dan O'Shea • June 21, 2017

Amazon Prime Wardrobe taps into Stitch Fix's box success

In its latest foray into fashion, Amazon lets Prime shoppers try before they buy.

By Corinne Ruff • June 21, 2017

IBM, LivePerson team up to smarten customer service chatbots

The companies are integrating IBM's Watson AI technology into the LiveEngage customer care platform.

By Dan O'Shea • June 21, 2017

Study: Personalization should be priority in e-commerce upgrades

E-commerce retailers may be spending too much time and money on cosmetic improvements when they should be investing in personalization.

By Dan O'Shea • June 20, 2017

ThirdLove releases Fit Finder 2.0 to refine bra-fitting

As apparel competition moves toward fit-focused personalization, ThirdLove announces the latest version of its mobile app.

By Dan O'Shea • June 20, 2017

Hubba launches group discussion forums for retailers, brands

Small merchants can trade learnings and share advice through new Hubba Group discussion forums on a variety of retail topics.

By Dan O'Shea • June 20, 2017

Study: User-generated content's influence on purchase decisions grows

Shoppers appear to be more driven toward purchases by user-generated internet content than ever before.

By Dan O'Shea • June 19, 2017

How a humorous social media spot sparked a razor war

With no sign of a slowdown from Dollar Shave Club and Harry’s, Gillette lowered prices and Schick and Bic launched online buying clubs to compete.

By Laura Klepacki • June 19, 2017

Nike to cut 2% of workforce as it reshapes consumer approach

As more big brands go direct to consumer, Nike is reshaping it marketing focus and structure, and cutting about 1,400 jobs in the process.

By Dan O'Shea • June 15, 2017

Retailers must do their homework to capture mobile-only Gen Z

Marketers must adapt to the first mobile-only generation to capture some of its $44 billion in spending.

By Dan O'Shea • June 15, 2017

Frenzy teams with Anti Social Social Club for LA flash sale

The dropzone event, and others to come, aim to be exclusive flash sales targeting consumers in specific locations to drive purchases via mobile.

By Dan O'Shea • June 14, 2017

Amazon now offers rewards for debit card use

Amazon Prime Reload is the e-commerce giant's latest effort to market Prime by offering a cash-back bonus.

By Dan O'Shea • June 13, 2017

ColourPop looks to Qubit for next-gen personalization guidance

The AI-based platform is helping beauty brand ColourPop apply heuristic analytics to segment and better understand its customers.

By Dan O'Shea • June 13, 2017

Apple Business Chat aims to steal chatbots’ retail thunder

Apple is looking to give retailers and other businesses an effective way to chat with their customers — without chatbots.

By Dan O'Shea • June 12, 2017

Packagd unboxes its mobile commerce plan via video

The mobile video app that aggregates videos of people explaining and reviewing new tech gadgets aims to be a modern day QVC or HSN.

By Dan O'Shea • June 12, 2017

Shoppers want more in-store tech tools

Walmart tops the list of retailers offering in-store tech tools to improve store experiences, according to a new survey.

By Dan O'Shea • June 12, 2017

Best Buy reportedly rolling out try-before-you-buy option

The electronics retailer is working with Lumoid to allow customers to take cameras, drones and audio equipment for a rental spin before deciding whether to buy.

By Dan O'Shea • June 12, 2017

Why retailer DXL is sponsoring an NBA Finals chatbot

The effort integrates useful information for basketball fans with brand messaging to drive awareness.

By Chantal Tode • June 12, 2017

32% of shoppers have Amazon credit cards

More shoppers are opening store credit card accounts with Amazon than with any other retailer, a new survey found.

By Dan O'Shea • June 9, 2017

Hanson: Under Armour aiming to be Facebook of connected fitness

“We want to own the connected fitness community in the same way that Facebook owns the social media community and LinkedIn owns the business community,” George Hanson, VP North America e-commerce told IRCE attendees in Chicago. 

By Dan O'Shea • June 8, 2017

Will a tactical marketing strategy see turnaround for Macy's?

The embattled retailer's new CMO says the brand is focusing on local TV spots over national campaigns and tentpole seasonal events as opposed to sporadic promotions. 

By David Kirkpatrick • June 8, 2017

Study: Store associates ready to embrace digital tools, but lack them

Roughly 25% of store associates don't feel they have the proper tech tools to do well in their jobs, and 72% say they are more likely to stick with employers that provide those tools.

By Dan O'Shea • June 7, 2017

Sephora Virtual Artist shades into cheek color try-on service

The cosmetic retailer's upgraded app moves from lips to eyes to cheeks with new features to help users choose cheek shades.

By Dan O'Shea • June 7, 2017