Marketing: Page 159


  • Deep Dive

    7 retail execs envision the future of stores

    Executives from Best Buy, The Home Depot and MM.LaFleur share their visions for the future of retail at Future Stores Miami. 

    By Feb. 13, 2018
  • Lucky Brand to offer private label credit card

    A great majority of U.S. consumers, including millennials, have store-branded cards in their wallets and say they're more likely to shop at that retailer because of it.

    By Feb. 12, 2018
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • L.L. Bean pulls the plug on lifetime return policy

    The outdoor retailer's liberal return policy has been abused in recent years, causing the company to put an end to the generous policy.

    By Feb. 12, 2018
  • Forrester: What CMOs can learn from Amazon's success

    Marketers should build "entangled customer relationships," as the e-commerce giant does through emotion-driven interactions before, during and after purchasing moments. 

    By Erica Sweeney • Feb. 9, 2018
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    Retrieved from McDonald's on February 08, 2018
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    Deep Dive

    Retail Therapy: For the love of Big Macs

    McDonald’s is celebrating Valentine’s Day by giving away a diamond-encrusted "Bling Mac" ring … worth $14,000.

    By Feb. 8, 2018
  • Deep Dive

    Will the Olympic torch burn brightly for retailers?

    The Winter Olympics offer exciting opportunities for some deep-pocketed brands, but many merchants could be left out in the cold.

    By Feb. 8, 2018
  • Opinion

    5 ways for brands to inspire customer loyalty in 2018

    You can't deliver the best value for your customer unless you understand them and their needs, writes Brian Shimmerlik, CEO of Vengo.

    By Brian Shimmerlik • Feb. 7, 2018
  • Boston Proper rebrands as 'Beyond Proper by Boston Proper'

    "Simply put, we’re not from Boston," the Florida-based women's apparel retailer said. "Never have been." 

    By Feb. 7, 2018
  • Report: AmEx's Plenti program faces rocky future as Macy's, other retailers flee

    With an "asymmetrical" redemption system and unstable leadership, the loyalty program appears to be on its way out if it doesn't restructure soon.

    By Erica Sweeney • Feb. 6, 2018
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    Macy's
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    Macy's plans pop-ups to amplify discovery

    The retailer's "The Market @ Macy's" concept resembles New York City's Story, Chicago's Pop Box and Nordstrom's "Pop-In" efforts. 

    By Feb. 6, 2018
  • Pirch launching high-end shop-in-shops

    The appliance company's THG Paris boutiques will open in three Southern California showrooms this spring, and will likely attract consumers despite the company's new pivot to the construction and design trades.

    By Feb. 6, 2018
  • Deep Dive

    The final score: Meet the advertising winners and losers from Super Bowl 2018

    Advertising's big night included some surprises, celebrity hijinks and, yes, a win for Amazon's Alexa. 

    By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018
  • Opinion

    What does ‘mobile’ actually mean in the affiliate world?

    Determining the best strategy for a company requires defining what "mobile" means for your business, writes Acceleration Partners's Matthew Wool.

    By Matthew Wool • Feb. 5, 2018
  • Macy's launches 'modest' apparel line

    The "Verona" collection springs from the department store's minority- and women-owned business development program founded in 2011 to further vendor diversity.

    By Feb. 5, 2018
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    Kendall Davis/Retail Dive
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    Deep Dive

    30 minutes with retail’s top executives

    In this executive interview series, Retail Dive talks with industry thought leaders about everything from marketing strategy to in-store technology and the future of retail. 

    By Retail Dive Staff • Updated April 21, 2022
  • Guess shares sink over sexual harassment claim

    Former "Guess Girl" Kate Upton tweeted the explosive claim as the company introduced a new brand rep, Jennifer Lopez.

    By Feb. 2, 2018
  • Deep Dive

    Retail Therapy: How Nutella drove the French nutty

    Apparently starting a riot is simple: just drop the price of gooey chocolate hazelnut spread by 70% and shoppers will do the rest.

    By Feb. 2, 2018
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    Getty Images
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    Facebook ads cost 43% more in Q4 as users spent less time on site

    Several changes to which content users see are already having a significant impact on the social network.

    By Chantal Tode • Feb. 1, 2018
  • Amazon Treasure Truck rolls into Whole Foods parking lots

    After a debut in 2016 that kept its wheels rolling mostly in Seattle, Amazon is expanding the mobile retail pop-up nationwide.

    By Jan. 31, 2018
  • Deep Dive

    Why the Super Bowl is a touchdown for retail

    Grocery probably gained the most from the Eagles-Patriots matchup, but apparel sales and ad campaigns still scored. 

    By Jan. 31, 2018
  • Macy's exits Plenti loyalty program

    The multi-retailer program, run by American Express, is in discussions with the remaining partners about its future.

    By Jan. 31, 2018
  • Deep Dive

    Out of the ashes: 8 brands that found life after retail death

    Retail brands bought out of bankruptcy can have a second life as an e-tailer or a product label. But will the afterlife of these retailers last forever?

    By Jan. 30, 2018
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    Study: 63% of Americans say the Super Bowl is ill-suited for political messages

    Millennials are more open to controversial statements during the game, with 51% saying it's a "very appropriate" or "somewhat appropriate" venue.

    By Erica Sweeney • Jan. 30, 2018
  • Zara launches pop-up dedicated to digital sales

    The temporary store at Westfield Stratford in London features technology like RFID, mirrors that recommend products and mobile devices to speed ordering and returns.

    By Jan. 29, 2018
  • Apple woos retailers with new mobile features

    Merchants, including Lowe's, have been testing the new functions, including the long-awaited Business Chat and expanded ARkit capabilities.

    By Jan. 29, 2018