Marketing: Page 158
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Lowe's builds up in-home assistance for DIY contest winners
The retailer's Upskill Project aims to boost customer confidence about tackling home improvements tasks — and make loyal customers at the same time.
By Dan O'Shea • Aug. 1, 2017 -
J.C. Penney and 'Project Runway' winner 'make it work' with new line
The department store is expanding its partnership with the reality show as it struggles to improve its apparel assortment and image.
By Daphne Howland • July 31, 2017 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Amazon Prime Day prompts decline in store visits
Several brick-and-mortar retail stores were quite a bit emptier than usual on Amazon Prime Day last month.
By Dan O'Shea • July 31, 2017 -
Limited Too to launch back-to-school pop-up
The tween brand is taking to the streets, literally, to boost sales for the season.
By Cara Salpini • July 31, 2017 -
Deep Dive
How mobile is changing back-to-school
Gen Z students and millennial parents comprise much of the back-to-school market, and having, or not having, a mobile strategy could make or break the season.
By Cara Salpini • July 31, 2017 -
Amazon is rolling out secure delivery hubs for multi-dwelling buildings
Looking to lock up ownership of the last few inches of delivery's last mile, Amazon is offering to install secure, coded delivery lockers in apartment and condo buildings.
By Dan O'Shea • July 30, 2017 -
Bon-Ton expands tech push with Zebra RFID system
Some 180 Bon-Ton-owned stores are getting RFID technology to help them manage inventory as the retailer continues to look to tech to help it out of the doldrums.
By Dan O'Shea • July 30, 2017 -
Best Buy unveils Dyson demo spaces in 90 stores
Dedicating space to high-tech machines from the appliance maker takes full advantage of the retailer's brick-and-mortar stores.
By Daphne Howland • July 28, 2017 -
Walmart's ASDA launches gift card marketplace
ASDA opens a new avenue to B2B dollars by creating an e-commerce site that sells gift cards in bulk.
By Dan O'Shea • July 27, 2017 -
Ray-Ban showcases RFID-enabled Smart Table
RFID isn't only for the supply chain: Ray-Ban shows how the technology can be used to power product displays that boost sales.
By Dan O'Shea • July 27, 2017 -
Study: Shopping apps ride Amazon Prime Day’s wave
The e-commerce giant's day-long sale had a positive effect on retail apps the entire week — except on Prime Day itself.
By Robert Williams • July 27, 2017 -
Target Twitter interactions drive up ‘brand love’ 11%
The big-box retailer used Promoted Tweets to drive an 8% increase in shopping intent among those who shop only once a month.
By Dan O'Shea • July 26, 2017 -
Study: 87% of retailers plan to use AI to drive customer engagement
Artificial intelligence is becoming a ubiquitous force in the industry, with many retailers using the tech to route customer service requests and develop product suggestions.
By Dan O'Shea • July 26, 2017 -
EBay rolls out image-driven shopping search tools
The e-commerce company is just the latest to join in on the push for image search tools.
By Dan O'Shea • July 26, 2017 -
Opinion
Shoppers have the answers, but brands need to ask the questions
Retailers no longer dictate trends, says Hannah Hale of Lucky Brand. It's time to shift from a "push" to a "pull" model by asking shoppers what they want.
By Hannah Hale • July 26, 2017 -
Study: Marketers struggle with personalized location-based ads
Often described as the "holy grail of marketing," location-based ads concern marketers due to unverified data and lack of third-party provider knowledge.
By Robert Williams • July 26, 2017 -
Deep Dive
All signs point to the end for video retailer Joyus
Founded on the premise that streaming video would be the next big thing in retail marketing and shopping, the company never quite gained traction.
By Daphne Howland • July 26, 2017 -
BJ’s Wholesale Club launches new mobile website
The company's new chief digital officer is making his mark with improvements aimed at making it easier for club members to manage memberships and save on purchases.
By Dan O'Shea • July 25, 2017 -
Gen Z twice as likely to convert on mobile
The young generation is eager for digital content, but is more demanding when it comes to app functionality and personalized content.
By Cara Salpini • July 25, 2017 -
Modiface eye-tracking tech increases Smashbox conversions by 27%
The company behind several brands' virtual try-on makeup apps is now using eye-tracking technology to provide retailers with customer experience insights.
By Dan O'Shea • July 24, 2017 -
Arcadia Group reportedly enabling in-store mobile ordering
More than 1,400 stores across the company's seven brands, including Topshop and Dorthy Perkins, have been outfitted with iPads enabled with mobile ordering capabilities.
By Dan O'Shea • July 24, 2017 -
Rakuten Viber acquires mobile commerce partner
Rakuten Viber rolled out an Instant Shopping feature, a key technology developed by the year-old startup it now owns, Chatter Commerce.
By Dan O'Shea • July 23, 2017 -
Conduent earns facial recognition patent to measure shopper satisfaction
The technology, which identifies a person’s eyes from video camera footage to better understand facial expressions, is being patented just after reports surfaced that Walmart is seeking to patent similar tech.
By Dan O'Shea • July 23, 2017 -
Amazon pays publishers, influencers to post on Spark
The e-commerce giant is seeking more content for its shopping-oriented social network.
By Robert Williams • July 21, 2017 -
EBags, 1-800-Flowers among brands added to Ibotta’s Mobile Marketplace
The marketplace concept is coming to mobile with a growing stable of brands, courtesy of Ibotta and its partner Button.
By Dan O'Shea • July 20, 2017