Marketing: Page 153
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Grocers bring voice-assisted ordering to the store
Voice ordering isn't just for Amazon — independent grocers can now get into the game.
By Dan O'Shea • Sept. 21, 2017 -
RILA partners with Zebra on (R)Tech Innovation Center
The innovation hub is helping the industry better manage data security.
By Dan O'Shea • Sept. 21, 2017 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Consumers want personalization, still unwilling to give up data
A study by Oracle shows that 57% of shoppers want one-click checkout that can only be enabled through a payment profile, yet 67% don't want to set up such accounts.
By Dan O'Shea • Sept. 20, 2017 -
SEO is crucial for holiday marketing
Updated holiday terminology and frequent product content pushes can go a long way in seasonal marketing, according to new research.
By Cara Salpini • Sept. 20, 2017 -
Apple’s iOS 11 triggers a wave of augmented reality apps
Retail AR apps may be witnessing a major breakthrough, as several debut in concert with Apple's launch of iOS 11.
By Dan O'Shea • Sept. 20, 2017 -
Deep Dive
What’s in store for retail marketers
From artificial intelligence to the refinement of customer data, changes are coming. Here’s what the future could hold.
By Cara Salpini • Sept. 20, 2017 -
Gen Z twice as influenced by social media as by deals
The youngest generation is the first to value social media more than prices when making purchase decisions, according to a study by IRI.
By Cara Salpini • Sept. 19, 2017 -
Kate Spade New York guides Paris tours with help from AR and influencers
The luxury brand aims to generate buzz around the opening of its first brick-and-mortar store in the city with a new app.
By Natalie Black (Koltun) • Sept. 19, 2017 -
Report: Heidi Klum collection gives Lidl a boost
The line poses a challenge to fast-fashion retailers in the U.K., but in the U.S., the discovery of Lidl could threaten even Walmart.
By Daphne Howland • Sept. 19, 2017 -
Deep Dive
Can VR move beyond content marketing into ads and loyalty?
Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.
By Robert Williams • Sept. 19, 2017 -
Tommy Hilfiger hosts shoppable fashion show
The upscale retailer is releasing a Fall 2017 line via a mobile-friendly, shoppable runway show, demonstrating the growth of visual search capabilities.
By Cara Salpini • Sept. 18, 2017 -
Lululemon launches first men-centered campaign
The yogawear and athleisure brand conducted research that found Americans' attitude about masculinity is changing.
By Daphne Howland • Sept. 18, 2017 -
Ikea nears rollout of augmented reality app
The Scandinavian retail chain could get a leg up in the home decor and furnishings market by running its new app on Apple's iOS 11.
By Dan O'Shea • Sept. 18, 2017 -
Study: Amazon's role in online shopping presents opportunity for big brands
Research from Kenshoo forecasts e-commerce marketing will become one of the fastest growing areas of advertising.
By David Kirkpatrick • Sept. 18, 2017 -
Neiman Marcus unveils youth-centric Luxe Lab
In-store boutiques, featuring the work of emerging designers at select stores and online, are aimed at the younger fashion customer.
By Daphne Howland • Sept. 18, 2017 -
Sephora, JustFab, Walmart top personalization index
Retail brands getting personalization right are also seeing growth, according to cross-channel experience management platform Sailthru.
By Daphne Howland • Sept. 18, 2017 -
Amazon halts Fire TV sales, but may have bigger TV plans for Alexa
Amazon may soon steal some thunder back from Apple in the TV platform war, as a new Fire TV product involving Alexa appears to be on the horizon.
By Dan O'Shea • Sept. 17, 2017 -
Deep Dive
3 holiday marketing hacks
What a study of back-to-school subject lines can teach retailers about their marketing strategy for the holiday season.
By Cara Salpini • Sept. 15, 2017 -
Rue La La and Dunkin’ co-design online fall fashion boutique
"Girl on the Go: Fall Style" highlights the DD Perks loyalty program with special offers to drive customers to the flash sale site and mobile app.
By David Kirkpatrick • Sept. 15, 2017 -
Invertex launching new foot-scanning tech for shoe shopping
The Israeli fashion technology company aims to provide a lower-cost way for consumers to digitally match their feet to the right shoe sizes.
By Dan O'Shea • Sept. 14, 2017 -
Target employees migrate to mobile Zebra device
The Apple iPod Touch is no longer the tool of choice for Target's store associates, as the retailer switches over to an Android mobile device.
By Dan O'Shea • Sept. 14, 2017 -
Opinion
Extreme personalization is the new personalization
Modern commerce brands are changing the game and marketers need artificial intelligence to compete, writes Brian Solis of Altimeter.
By Brian Solis • Sept. 13, 2017 -
Apple expands on retail revamp, reveals iPhone X with Face ID
The technology company plans to unveil a store in Chicago that will reflect the new "town square" model, designed to create a more community-oriented retail experience.
By Dan O'Shea • Sept. 12, 2017 -
Apple set to unveil Face ID and augmented reality features
The technology company's latest announcement should have more in store for retailers than just a new iPhone, including upgrades to payment authentication.
By Dan O'Shea • Sept. 12, 2017 -
Study: Most marketers have little confidence in data quality
Marketers have severe doubts about where their data is coming from and who it is actually reaching, according to new research.
By Cara Salpini • Sept. 12, 2017