Marketing: Page 153
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Nearly half of teens are online ‘almost constantly’
Pew's latest survey confirms what many already know about teens — almost all are mobile and use their smartphones on a near-constant basis.
By Dan Alaimo • June 1, 2018 -
Column
Retail Therapy: This $1,300 Balenciaga shirt is also a ... shirt
The luxury fashion brand is here to combat that feeling when one shirt isn't enough by selling two that are sewn together at the neck.
By Cara Salpini • May 31, 2018 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
PayPal acquires AI-driven predictive marketing company Jetlore
PayPal's latest acquisition shows it is looking beyond payments to make itself a more valuable partner for retailers.
By Dan O'Shea • May 31, 2018 -
Macy's moves $400M media account to Publicis Groupe
The change is in line with the retailer's efforts to explore new digital initiatives.
By Erica Sweeney • May 30, 2018 -
Q&A
How Brandless built a following with its 'just what matters' approach
Ido Leffler, co-founder and chairman of the direct-to-consumer company, talks about how its values, branding strategy and unique model have made the company a retail standout.
By Emma Liem Beckett • May 30, 2018 -
Deep Dive
30 minutes with Ulta's SVP of merchandising
Sephora might be the darling of beauty, but Ulta has been quietly opening stores and posting huge e-commerce numbers. SVP of Merchandising Monica Arnaudo shares the retailer's next moves.
By Cara Salpini • May 29, 2018 -
AmEx pilots blockchain-based loyalty rewards with Boxed
The credit card company is offering loyalty members five times the rewards points on certain products and brands during the test.
By Erica Sweeney • May 29, 2018 -
Guitar Center adds 2 execs amid online push
The musical instrument retailer is bringing new leaders in to spearhead marketing and e-commerce efforts as the company grapples with debt and changes in its sector.
By Daphne Howland , Ben Unglesbee • May 29, 2018 -
Urban Outfitters launches third-party marketplace, tests self-checkout
On a call with analysts, the retailer detailed how it is raising its bet on digital, including by adding new payment options and updating its sites and apps.
By Erica Sweeney • May 25, 2018 -
Column
Retail Therapy: Balenciaga locks down overpriced fashion with $350 keyring
And no, that purchase doesn't include the keys to a new Bentley. It's just a lanyard.
By Cara Salpini • May 25, 2018 -
Kohl's joins rivals in revamping loyalty
The discount department store is testing a new loyalty system before rolling it out next year.
By Daphne Howland • May 23, 2018 -
72% of consumers prefer videos to text marketing
Consumers like online videos with informational or purchasing links, and Coresight Research said they can provide a "powerful" marketing punch.
By Dan Alaimo • May 23, 2018 -
Study: AR’s potential for retailers lies in driving efficiencies, not sales
The technology is likely to be too distracting to help shoppers who already are in a store looking at products, ABI Research says.
By Robert Williams • May 22, 2018 -
Retrieved from Nike on May 22, 2018
Nike sells out of Facebook Messenger sneaker drop in less than an hour
This is the athletics retailer's second social commerce success story in three months, after selling out of Air Jordans on Snapchat in just 23 minutes.
By Cara Salpini • May 22, 2018 -
Sears brings in $425M in credit card deal with Citi
The deal brings a much-needed influx of cash and adds another five years to Sears' agreement with Citi, which services cards tied to the retailer's Shop Your Way loyalty program.
By Ben Unglesbee • May 21, 2018 -
Controversies impact Nike, Adidas brands
But Nike's more forthright approach to addressing its troubles may be mitigating the fallout, according to a report from YouGov BrandIndex.
By Daphne Howland • May 18, 2018 -
Column
Retail Therapy: Swimsuit fashion hits a royal snag
The royal wedding holds a lot of great traditions, but merchandise covered in the couple's faces shouldn't be one of them.
By Cara Salpini • May 18, 2018 -
M.Gemi drives sales, social following with Instagram Live
The luxury brand has modernized the release of new products with weekly videos hosted by the influencer Kayleigh Harrington.
By Robert Williams • May 18, 2018 -
Retrieved from Target on May 17, 2018
Target testing virtual concierge services to boost beauty
The mass merchant is using text, chat and augmented reality to grow sales in the booming category. The men's grooming aisle got a makeover, too.
By Daphne Howland • May 17, 2018 -
Toys R Us brand property going up for sale
The liquidating toy retailer said more than 60 parties are interested in buying the company's intellectual property.
By Ben Unglesbee • May 16, 2018 -
Retrieved from Starbucks on May 08, 2017
Starbucks ranks highest among QSR loyalty apps
The chain reportedly drives repeat visits with its rewards program by requiring members to pre-load money onto the app to make mobile payments.
By Robert Williams • May 16, 2018 -
Macy’s steps into summer with new Instagram look, dedicated men’s page and more
The retail brand is continuing its work with the creator network Tongal to make its social video efforts shoppable and shareable by influencers.
By Erica Sweeney • May 16, 2018 -
YouCam drives personalized beauty consultations with live advisers
The beauty consultants can display looks and products virtually on themselves or on the face of callers, as well as helping them find and shop for products.
By Robert Williams • May 15, 2018 -
Barney's reprises 'The Drop' in LA
The previous collaboration between the upscale department store and fashion streetwear company Highsnobiety attracted many young fans in New York.
By Daphne Howland • May 15, 2018 -
Sephora expands clean beauty label
The specialty beauty retailer broadened the list of "formulated without" ingredients and increased the number of brands sold under the label.
By Cara Salpini • Updated July 15, 2019