Marketing: Page 152
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Nine West sells key brands for $340M
The retailer's namesake and Bandolino brands were bid up in auction, indicating there is life and value in them after bankruptcy — now comes the fight over who gets the proceeds.
By Ben Unglesbee • Updated July 5, 2018 -
'IHOb' might be a big win for IHOP despite mixed reception to burgers
A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank.
By Peter Adams , Erica Sweeney • June 12, 2018 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Prime Day is a boon to retailers beyond Amazon
Non-Amazon retailers can benefit from the midsummer event by anticipating attention to it, according to analysis of last year's Prime Day.
By Daphne Howland • June 11, 2018 -
Deep Dive
30 minutes with Bluemercury's co-founder
The luxury beauty brand has expanded dramatically since it was acquired by Macy's. But growing a business from within a retail behemoth presents unique opportunities and challenges.
By Corinne Ruff • June 11, 2018 -
Target scoops up exclusive partnership with Museum of Ice Cream
In July, pints inspired by the experience will be sold exclusively at Target, marking the concept’s first foray into another retailer’s space.
By Alicia Kelso • June 11, 2018 -
Retrieved from Apple on November 28, 2017
Shopping apps poised for profitable 2018 after 54% growth
Retailers have a major opportunity in mobile marketing with shopping apps surging in popularity and profitability, according to a new study from Liftoff.
By Dan Alaimo • June 11, 2018 -
Eloquii banks on stores for growth
Eloquii has gone from a Limited castoff to growing fashion brand serving a niche shopper, online and in stores.
By Laura Heller • June 8, 2018 -
Sears online sales a fraction of department store peers
Sales volume through e-commerce channels is falling as customers generally show more reluctance to shop the Sears brand, new research shows.
By Ben Unglesbee • June 8, 2018 -
Retrieved from Asos on June 07, 2018
ColumnRetail Therapy: Asos colors outside the lines with Crayola beauty
Not all nostalgia is positive though, and Balenciaga is using it to sell everybody's favorite '90s neon accessory for $650.
By Cara Salpini • June 8, 2018 -
Retrieved from Amazon on June 08, 2018
Amazon expands Alexa's reach with Fire TV Cube
The company's newest device is yet another entry into the Amazon ecosystem.
By Dan Alaimo • June 8, 2018 -
Roots debuts sensory-driven store in continued US expansion
The new store is the first of its kind for the company, and focuses on customer experience and customization.
By Daphne Howland • June 7, 2018 -
Mobile will drive 72% of growth in online video ad spend
Mobile's share of the online video ad market will grow from 50% this year to 59% by 2023, according to a Forrester study.
By Robert Williams • June 7, 2018 -
Toys R Us reportedly spoke with Sycamore, Target before liquidating
Bloomberg reports that the bankrupt toy retailer had interest in a potential buyout and asset purchases, but the company's lenders saw liquidation as the best path to repayment.
By Ben Unglesbee • June 7, 2018 -
Sephora polishes message with interactive 'House of Beauty' event
The two-day event for influencers, beauty advisors and consumers will include digital and physical experiences.
By Erica Sweeney • June 7, 2018 -
Amazon, Google converging as e-commerce grows and changes
With online retailing growing strongly, Amazon is becoming a force in advertising, while Google increases its e-commerce activities, tech guru Mary Meeker told a conference hosted by Recode.
By Dan Alaimo • June 6, 2018 -
Ikea jumps on streetwear trend with minimalist clothing line
Spanst, a limited collaboration with the Los Angeles-based designer Chris Stamp, could signal the retailer is looking to build out a lifestyle focus.
By Erica Sweeney • June 6, 2018 -
Neiman Marcus launches 'Idea Factory' to drive store traffic
The concept is led by Ed Burstell, who returned to the department store in a newly created role to drive creativity and inspiration.
By Daphne Howland • June 6, 2018 -
'Household enthusiasts' spend 50% more than millennials
The group, defined as savvy millennial or Gen X shoppers in charge of most purchasing decisions for a household, also shops in-store slightly more than online, according to RetailMeNot.
By Dan O'Shea • June 5, 2018 -
Sponsored by GroundTruth
Ace your back-to-school marketing with location data
Is your marketing strategy ready for the back-to-school shopping season? Incorporating location data and a Cost Per Visit ad model into your campaign can help generate more foot traffic and improve the frequency of sales.
June 5, 2018 -
Papa John's, retailer take jab at mattress disruptors with pizza promotion
Raymour & Flanigan is offering a year's worth of free pies to customers who purchase a mattress that costs $500 or more.
By Erica Sweeney • June 5, 2018 -
Most retailers use mobile location to boost store traffic
New GDPR regulations have raised questions for vendors and marketers around the limitations of data collection.
By Robert Williams • June 5, 2018 -
Walmart, Target, Kohl's see the light at the end of Toys R Us' tunnel
As the big box toy seller recedes from the U.S. market, major retail players are signaling plans to expand in the toy category well ahead of the holidays.
By Ben Unglesbee • June 4, 2018 -
Nearly half of teens are online ‘almost constantly’
Pew's latest survey confirms what many already know about teens — almost all are mobile and use their smartphones on a near-constant basis.
By Dan Alaimo • June 1, 2018 -
Column
Retail Therapy: This $1,300 Balenciaga shirt is also a ... shirt
The luxury fashion brand is here to combat that feeling when one shirt isn't enough by selling two that are sewn together at the neck.
By Cara Salpini • May 31, 2018 -
PayPal acquires AI-driven predictive marketing company Jetlore
PayPal's latest acquisition shows it is looking beyond payments to make itself a more valuable partner for retailers.
By Dan O'Shea • May 31, 2018