Marketing: Page 128


  • Foot Locker, Nike jump-start NBA season with House of Hoops pop-up

    The House of Hoops brand, a partnership between the retailers, has opened a pop-up to coincide with the LA Lakers' LeBron James debut.

    By Oct. 22, 2018
  • Deep Dive

    A 2018 holiday marketing guide to data-driven campaigns

    Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.

    By Shane Schick • Oct. 19, 2018
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Deep Dive

    Retailers dreaming of a green Christmas without Toys R Us

    Everyone in retail, it seems, is playing in the toy game this year after the country's biggest toy store liquidated. But will there really be any surprises about who wins?

    By Oct. 19, 2018
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    WeWork
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    WeWork, Rent the Runway partner in 6 US cities

    The partnership highlights how the coworking company is increasingly moving into retail as well as how the digitally native brand is expanding its brick-and-mortar presence.

    By , Oct. 19, 2018
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    Fotolia
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    Half who sign up for store cards wish they hadn't

    Store cards aim to boost loyalty, but steep interest rates and draconian fine print are leading to regret instead, according to CompareCards.com.

    By Oct. 19, 2018
  • Column

    Retail Therapy: Balenciaga's generous, charity-giving $850 fanny pack

    The 90s accessory might have the World Food Programme's logo on the front, but the majority of that cash is going back into Balenciaga's overpriced wallet.

    By Oct. 19, 2018
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    Getty Images
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    Amazon reportedly manipulates reviews for its own products

    Marketplace merchants and reviews watchdogs allege Amazon's quickly growing stable of private-label goods has an unfair advantage through access to a program that distributes free products.

    By Erica Sweeney • Oct. 19, 2018
  • Barneys rebrands, expands home and kids offering

    The upscale department store's home and kids decor section is now "Barneys Home and Kids."

    By Oct. 17, 2018
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    Flamingo
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    Harry's launches Flamingo women's shaving brand

    The men's grooming site is now moving into the women's market to challenge subscription startup Billie, which snagged $6 million in seed funding in April.

    By Oct. 17, 2018
  • Macy's expanding VR furniture shopping to 90 stores by January

    The department store is rolling out a virtual reality furniture-buying experience — a massive commitment in a sector still waffling about the technology's value.

    By Oct. 17, 2018
  • Wayfair launches membership-based loyalty program

    Several retailers have tweaked their loyalty programs in recent months, but few have added paid membership models.

    By Oct. 16, 2018
  • Macy's will open 5 p.m. Thanksgiving Day

    Plenty of retailers are shuttering for the holiday, but not all stores can afford that decision. 

    By Oct. 15, 2018
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    Kendall Davis / Industry Dive
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    Deep Dive

    30 minutes with Casper's head of marketing

    The mattress startup isn't hitting the snooze button any time soon, with plans for 200 brick-and-mortar stores by 2021. CMO Jeff Brooks talks through growth plans, Mattress Firm's bankruptcy and more.

    By Oct. 15, 2018
  • Deep Dive

    How to make the most of influencer marketing this holiday season

    By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.

    By Natalie Black (Koltun) • Oct. 12, 2018
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    Allbirds
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    Allbirds rakes in $50M to fuel store expansion

    The digitally native brand just opened its first New York City flagship last month, but it's already plotting stores around the globe.

    By Oct. 12, 2018
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    Barnes & Noble
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    Is Barnes & Noble's new concept store the answer to its woes?

    The 17,400 square-foot-store "will combine the best of what we’ve learned from our other new stores," according to Carl Hauch, vice president of stores.

    By Oct. 12, 2018
  • Wayfair launches AR home design app

    Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.

    By Robert Williams • Oct. 12, 2018
  • Column

    Retail Therapy: 5 Halloween costumes so bad they're spooky

    From sexy Sherlock Holmes to an athleisure-clad "influencer," here are some of the worst ones we've come across leading up to the big night.

    By Oct. 12, 2018
  • CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon

    Most of the change is happening among consumer packaged goods companies, and not in categories like automotive or travel.

    By Peter Adams • Oct. 10, 2018
  • Universal Standard broadens size range to 00 to 40

    The three-year-old startup will also open the doors of its first brick-and-mortar store in NYC to kick off its new "Foundation" collection.

    By Oct. 9, 2018
  • Walmart's Vudu entertainment service to launch shoppable ads

    The on-demand entertainment service is creating original content with MGM, but the company has no plans for a streaming service like Netflix or Amazon Prime.

    By Oct. 9, 2018
  • Is it time for retailers to get political?

    Turbulent political times might seem like a good reason for retailers to avoid controversial issues, but only certain ones, according to an OnBuy study.

    By Oct. 9, 2018
  • Target stokes price war with new Smartly private label

    Beginning mid-month the mass merchant will roll out a home essentials and personal care brand with most items priced under $2.

    By Oct. 8, 2018
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    Raysonho. (2016). "Saks Fifth Avenue in Toronto" [photograph]. Retrieved from Wikimedia Commons.
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    Cartier, Saks trade high-stakes lawsuits over NYC renovation

    The upscale retailer is attempting to reset the essence of what a department store is, but the luxury jeweler is resisting the changes that entails.

    By Oct. 8, 2018
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    Fruit of the Loom
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    Fruit of the Loom launches women's apparel collection

    The basics brand is expanding its offering for women both on its own site and through Amazon.

    By Oct. 8, 2018