Marketing: Page 128
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Foot Locker, Nike jump-start NBA season with House of Hoops pop-up
The House of Hoops brand, a partnership between the retailers, has opened a pop-up to coincide with the LA Lakers' LeBron James debut.
By Dan Alaimo • Oct. 22, 2018 -
Deep Dive
A 2018 holiday marketing guide to data-driven campaigns
Digital ad experts offer ways to improve traditional retargeting with personalization based on AI and other technologies.
By Shane Schick • Oct. 19, 2018 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Deep Dive
Retailers dreaming of a green Christmas without Toys R Us
Everyone in retail, it seems, is playing in the toy game this year after the country's biggest toy store liquidated. But will there really be any surprises about who wins?
By Ben Unglesbee • Oct. 19, 2018 -
WeWork, Rent the Runway partner in 6 US cities
The partnership highlights how the coworking company is increasingly moving into retail as well as how the digitally native brand is expanding its brick-and-mortar presence.
By Daphne Howland , Corinne Ruff • Oct. 19, 2018 -
Half who sign up for store cards wish they hadn't
Store cards aim to boost loyalty, but steep interest rates and draconian fine print are leading to regret instead, according to CompareCards.com.
By Daphne Howland • Oct. 19, 2018 -
Column
Retail Therapy: Balenciaga's generous, charity-giving $850 fanny pack
The 90s accessory might have the World Food Programme's logo on the front, but the majority of that cash is going back into Balenciaga's overpriced wallet.
By Cara Salpini • Oct. 19, 2018 -
Amazon reportedly manipulates reviews for its own products
Marketplace merchants and reviews watchdogs allege Amazon's quickly growing stable of private-label goods has an unfair advantage through access to a program that distributes free products.
By Erica Sweeney • Oct. 19, 2018 -
Barneys rebrands, expands home and kids offering
The upscale department store's home and kids decor section is now "Barneys Home and Kids."
By Daphne Howland • Oct. 17, 2018 -
Harry's launches Flamingo women's shaving brand
The men's grooming site is now moving into the women's market to challenge subscription startup Billie, which snagged $6 million in seed funding in April.
By Daphne Howland • Oct. 17, 2018 -
Macy's expanding VR furniture shopping to 90 stores by January
The department store is rolling out a virtual reality furniture-buying experience — a massive commitment in a sector still waffling about the technology's value.
By Dan O'Shea • Oct. 17, 2018 -
Wayfair launches membership-based loyalty program
Several retailers have tweaked their loyalty programs in recent months, but few have added paid membership models.
By Daphne Howland • Oct. 16, 2018 -
Macy's will open 5 p.m. Thanksgiving Day
Plenty of retailers are shuttering for the holiday, but not all stores can afford that decision.
By Daphne Howland • Oct. 15, 2018 -
Deep Dive
30 minutes with Casper's head of marketing
The mattress startup isn't hitting the snooze button any time soon, with plans for 200 brick-and-mortar stores by 2021. CMO Jeff Brooks talks through growth plans, Mattress Firm's bankruptcy and more.
By Cara Salpini • Oct. 15, 2018 -
Deep Dive
How to make the most of influencer marketing this holiday season
By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.
By Natalie Black (Koltun) • Oct. 12, 2018 -
Allbirds rakes in $50M to fuel store expansion
The digitally native brand just opened its first New York City flagship last month, but it's already plotting stores around the globe.
By Corinne Ruff • Oct. 12, 2018 -
Is Barnes & Noble's new concept store the answer to its woes?
The 17,400 square-foot-store "will combine the best of what we’ve learned from our other new stores," according to Carl Hauch, vice president of stores.
By Corinne Ruff • Oct. 12, 2018 -
Wayfair launches AR home design app
Shoppers can visualize how furniture might look in their home and view professionally designed rooms for inspiration.
By Robert Williams • Oct. 12, 2018 -
Column
Retail Therapy: 5 Halloween costumes so bad they're spooky
From sexy Sherlock Holmes to an athleisure-clad "influencer," here are some of the worst ones we've come across leading up to the big night.
By Cara Salpini • Oct. 12, 2018 -
CNBC: Some brands are shifting up to 60% of Google search budgets to Amazon
Most of the change is happening among consumer packaged goods companies, and not in categories like automotive or travel.
By Peter Adams • Oct. 10, 2018 -
Universal Standard broadens size range to 00 to 40
The three-year-old startup will also open the doors of its first brick-and-mortar store in NYC to kick off its new "Foundation" collection.
By Corinne Ruff • Oct. 9, 2018 -
Walmart's Vudu entertainment service to launch shoppable ads
The on-demand entertainment service is creating original content with MGM, but the company has no plans for a streaming service like Netflix or Amazon Prime.
By Daphne Howland • Oct. 9, 2018 -
Is it time for retailers to get political?
Turbulent political times might seem like a good reason for retailers to avoid controversial issues, but only certain ones, according to an OnBuy study.
By Daphne Howland • Oct. 9, 2018 -
Target stokes price war with new Smartly private label
Beginning mid-month the mass merchant will roll out a home essentials and personal care brand with most items priced under $2.
By Corinne Ruff • Oct. 8, 2018 -
Raysonho. (2016). "Saks Fifth Avenue in Toronto" [photograph]. Retrieved from Wikimedia Commons.
Cartier, Saks trade high-stakes lawsuits over NYC renovation
The upscale retailer is attempting to reset the essence of what a department store is, but the luxury jeweler is resisting the changes that entails.
By Daphne Howland • Oct. 8, 2018 -
Fruit of the Loom launches women's apparel collection
The basics brand is expanding its offering for women both on its own site and through Amazon.
By Daphne Howland • Oct. 8, 2018