Study: Holiday shopping led by BOPIS

Concern over package theft and delayed delivery are among the factors driving consumers to the service, according to a CommerceHub survey.

By Lisa Rowan • Nov. 22, 2019

JC Penney rings in holiday proposal season with AR ad driving virtual try-ons

The mobile campaign with Verizon Media includes immersive, full-screen spots and a "wedding personality" quiz.

By Natalie Black (Koltun) • Nov. 22, 2019

Explore the Trendline➔

How retailers can win over shoppers during the holidays

Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

By Retail Dive staff

Retail Therapy: The holidays just got Goop-ed

Gwyneth Paltrow's lifestyle-wellness company released a gift guide, which to no one's surprise includes products like an automatic joint roller and a $250 fire extinguisher.

By Caroline Jansen • Nov. 22, 2019

How to transform Black Friday shoppers into year-round customers

Put the work into getting that first sale, but don't forget about creating an environment to bring back the new customers.

Nov. 22, 2019

Study: Gen Z and millennial shoppers embrace secondhand gifts

Only a fraction of Americans would be upset about receiving a previously owned item while 61% were open to it, according to a new report. 

By Tatiana Walk-Morris • Nov. 21, 2019

Adidas’ AR activation drops shoppers into a trash-filled virtual ocean

Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.

By Robert Williams • Nov. 20, 2019

Dick's Sporting Goods brings gear to life in CGI holiday spot

Videos of animation and live-action filming help tell the story of what happens in the retailer's store at night when the merchandise comes alive.

By Barry Levine • Nov. 20, 2019

What do consumers want for the holidays? Gift cards and clothes

Additionally, half of U.S. shoppers named free expedited shipping as their top desire from retailers, according to a recent McKinsey report. 

By Tatiana Walk-Morris • Nov. 19, 2019

Tupperware opens holiday pop-up shop in SoHo

The "immersive store" will feature merchandise and artistic installations, as well as offer product demos.

By Lisa Rowan • Nov. 19, 2019

Saks creates multichannel experience for 'Frozen 2' holiday windows

The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.

By Dianna Christe • Nov. 19, 2019

Younger consumers more likely to shop during Thanksgiving weekend

Some 165 million people are planning to shop that week, and even those who aren't could be lured by too-good-to-miss deals, a new survey finds.

By Tatiana Walk-Morris • Nov. 18, 2019

What department stores gave up when they gave up on the holidays

Marketing around the season was once about wonderment and less about products and prices. That stoked loyalty — and sold toys.

By Daphne Howland • Nov. 18, 2019

A roundup of retail holiday deals

Some retailers are employing competitive pricing, but many are introducing compelling services and ease of logistics for shoppers as ways to compete. 

By Kaarin Moore , Daphne Howland , Ben Unglesbee , Cara Salpini , Caroline Jansen • Updated Dec. 9, 2019

Target integrates Shipt into its mobile app

Shoppers will be able to access the same-day delivery service without a membership when they order on the retailer's app.

By Lisa Rowan • Nov. 15, 2019

As Gen Z turns away from makeup, beauty braces for an ugly holiday season

Ulta Beauty and Estée Lauder faced recent stock downgrades from Piper Jaffray. Analysts expect the category to be more promotional this year.​

By Cara Salpini • Nov. 13, 2019

PopSugar to launch experiential pop-up shop in NYC for the holidays

Sugar Chalet, which will be located in New York's Bryant Park Overlook, allows the multimedia website to connect with its audience offline.

By Tatiana Walk-Morris • Nov. 13, 2019

Saks, Sephora pilot Google’s local ads to drive store traffic

Google's local ads now have a more seamless integration with Maps, including branded pins that appear near travel routes.

By Robert Williams • Nov. 13, 2019

DSW to pop up in NYC with merchandise-free shop

The DSWGives Do Good Pop-Up will feature "interactive experiences" related to the company's philanthropic partners.

By Lisa Rowan • Nov. 13, 2019

Gen X will spend the most this holiday season

An age demographic survey from The NPD Group found that Gen Z will spend the least and baby boomers are already shopping for the holidays.

By Lisa Rowan • Nov. 12, 2019

Consumers to spend more than $200 on gift cards this year

On average, shoppers plan to allocate 35% of their total holiday shopping budgets on them, according to a Blackhawk Network BrandedPay report.

By Tatiana Walk-Morris • Nov. 11, 2019

More people will shop on mobile than desktop this holiday

A new report expects the retail conversion rate for Black Friday and Cyber Monday 2019 to increase nearly 30% over last year.

By Lisa Rowan • Nov. 11, 2019

Mobile apps pose lower risk of online shopping fraud

E-commerce fraud increases prior to the holidays but doesn't comprise many transactions.

By Tatiana Walk-Morris • Nov. 11, 2019

Leveraging nostalgia: How retailers can build on the warmth of holiday shopping

Tapping into a strong sense of community can build a bond with shoppers — and set retailers apart from the competition. 

By Kaarin Moore • Nov. 11, 2019

More than half of consumers may go into credit card debt for the holidays

The attitude toward holiday credit card debt varies across each generation. 

By Tatiana Walk-Morris • Nov. 8, 2019

Retail Therapy: Hefty wants to do all the talking during the holidays

The brand released party cups with phrases like, "Don't Ask Me Who I'm Voting For" and "Accepting $, Not Advice" to make parties a little bit easier.

By Caroline Jansen • Nov. 8, 2019