Holidays: Page 26
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Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign
Along with ads starring Catherine O'Hara and Annie Murphy, the company created a digital hub to help consumers shop from home.
By Tatiana Walk-Morris • Nov. 5, 2020 -
Election delays hinder store traffic and online sales as holidays launch
With results up in the air and the pandemic ongoing, retailers and their customers face further uncertainty at an already volatile time.
By Daphne Howland • Nov. 5, 2020 -
Amazon unveils 'The Show Must Go On' holiday ad campaign
The e-commerce giant started pushing holiday deals this fall and created 100,000 temporary positions to prepare for the shopping season.
By Tatiana Walk-Morris • Nov. 4, 2020 -
Dollar General announces single-day holiday sales event
With the Nov. 13 event, the company joins other retailers that have rolled out discounts ahead of Black Friday.
By Tatiana Walk-Morris • Nov. 4, 2020 -
The holidays are here. Where's the consumer?
Uncertainty about the pandemic and the economy is defining the season as retailers try to coax customers to spend early on all channels.
By Daphne Howland • Nov. 2, 2020 -
Sponsored by EY
How thinking outside the box could be the best way to deliver for your customers this holiday season
The stakes have never been higher — according to the FCI, only 21% of US consumers report forgiving brands and stores whose service has been disrupted by COVID-19.
Nov. 2, 2020 -
Sponsored by Mood Media
Holiday season 2020: 3 "Cs" to success and survival
Performance this holiday season could determine your long-term survival. Here are three Cs to success.
Nov. 2, 2020 -
Online holiday sales to reach $189B, Adobe says
E-commerce sales are expected to surpass $3 billion daily between Nov. 22 and Dec. 3.
By Tatiana Walk-Morris • Oct. 30, 2020 -
Amazon to hire 100K seasonal workers
Other retailers, like Walmart and Target, have also hired for roles devoted to same-day services or e-commerce fulfillment during the holidays.
By Tatiana Walk-Morris • Oct. 30, 2020 -
Podcast
The Backroom: How retailers are navigating holiday 2020
As the season kick-starts earlier than ever, the industry braces for a fourth quarter plagued by uncertainty.
By Retail Dive Staff • Oct. 29, 2020 -
Will toys' pandemic-driven growth continue into the holidays?
The category, struggling since the death of Toys R Us, has gotten a boost this year as desperate parents try to keep their kids entertained.
By Ben Unglesbee • Oct. 28, 2020 -
The Senate's stimulus breakdown is the last thing retailers needed
The lawmakers adjourned this week without agreeing to a new stimulus package, essentially taking billions of holiday spending with them.
By Daphne Howland • Oct. 28, 2020 -
Deep Dive
Can retailers reinvent holiday cheer in a pandemic?
Mall Santas, tree lighting, Macy's Thanksgiving Day parade — retailers have to rethink every cornerstone of the holiday season, without losing the joy.
By Cara Salpini • Oct. 26, 2020 -
Sponsored by White Ops
5 ways sophisticated bots could turn your Black Friday campaigns into a #BotFriday disaster
The world's largest retailers lose millions of dollars to sophisticated bots each year. Do you know how these bots work and how to respond?
By Bethann Noble, Head of Product Marketing, White Ops • Oct. 26, 2020 -
Column
Retail Therapy: Brands reimagine Halloween festivities
Reese's and Kool-Aid created safer alternatives to trick-or-treating, while Reebok unveiled Ghostbusters-inspired shoes to get consumers in the spirit.
By Caroline Jansen • Oct. 23, 2020 -
Macy's introduces virtual, in-person stylist appointments for the holidays
Gifting experts will be available to help shoppers in a year where many events have gone virtual, including the department store's iconic parade.
By Tatiana Walk-Morris • Oct. 23, 2020 -
Boost in e-commerce may lead to more counterfeits: study
With more consumers shopping online this year, the threat of online counterfeits looms, according to Red Points.
By Tatiana Walk-Morris • Oct. 22, 2020 -
Target adds more safety features ahead of the holidays
The retailer is ramping up contactless checkout options and letting customers digitally reserve a place in store lines.
By Ben Unglesbee • Oct. 22, 2020 -
The naked truth about apparel's future
The segment was in free fall even before the pandemic. But a bleak 2020 could give way to new opportunities.
By Daphne Howland • Oct. 22, 2020 -
Alibaba adds pre-sales events ahead of Global Shopping Festival
With more sales days, the platform will highlight small businesses in addition to major brands.
By Tatiana Walk-Morris • Oct. 21, 2020 -
Banana Republic ends 15-year TV hiatus with new holiday spot
Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.
By Tatiana Walk-Morris • Oct. 21, 2020 -
Consumers projected to spend more on comfortable clothing: NPD
Though apparel retailers have struggled during COVID-19, consumers expect to shop more online.
By Tatiana Walk-Morris • Oct. 21, 2020 -
Deloitte finds US consumers anxious about their finances, health ahead of the holidays
While many shoppers will spend money saved because they couldn't travel this year, they'll avoid stores and spend 7% less than last year.
By Daphne Howland • Oct. 20, 2020 -
Target gives frontline workers $70M in bonuses ahead of holidays
The retailer is paying $200 to employees as they face an unprecedented and likely stressful shopping season haunted by the coronavirus pandemic.
By Ben Unglesbee • Oct. 20, 2020 -
Gap wraps up 2020 with hopeful holiday campaign
The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, chief marketer Mary Alderete said.
By Natalie Black (Koltun) • Oct. 20, 2020