Holidays: Page 26
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Black Friday cybersecurity responsibility falls to customers
Cybercriminals feed on shoppers with weak personal cyber hygiene. Have companies done enough to protect customers?
By Samantha Schwartz • Nov. 27, 2019 -
Want to appeal to young holiday shoppers? Invest in tech
Shoppers under the age of 35 will spend more this season but want streamlined technology and environmentally friendly practices, a survey found.
By Lisa Rowan • Nov. 27, 2019 -
Trendline
A look at the 2024 holiday season
Technology will play a key role in holiday sales this year, Adobe revealed in its latest holiday report.
By Retail Dive staff -
PwC: Nearly half of consumers delay shopping until after Black Friday
While fewer shoppers are planning to participate in the sales event this year, online shopping on Thanksgiving Day is gaining popularity, the report found.
By Tatiana Walk-Morris • Nov. 26, 2019 -
FedEx
FedEx expects to move more than 33M packages on Cyber Monday alone
In addition to record package volumes on Dec. 2, the courier expects to more than double its daily average package volumes for the following two Mondays.
By Morgan Forde • Nov. 25, 2019 -
Over half of consumers plan to buy gifts via smartphone this year
Additionally, 41% of consumers have a better perception of brands that offer multiple payment options, according to a BillTrust study.
By Tatiana Walk-Morris • Nov. 25, 2019 -
Will retailers avoid Black Friday website outages?
A new survey reveals that nearly one-quarter of retail companies don't have a plan in place if their websites go down.
By Lisa Rowan • Nov. 25, 2019 -
Deep Dive
How mobile ads are powering a social commerce surge this holiday season
Platforms like TikTok and Instagram are increasingly blending ads and shopping.
By Robert Williams • Nov. 25, 2019 -
Rent the Runway
Seasonal retail workers attracted to flexible work options, report says
Robust hiring forecasts preceded a holiday hiring season that began as early as August for some retailers.
By Valerie Bolden-Barrett • Nov. 25, 2019 -
Deep Dive
Black Friday is a state of mind
This year, retailers have fewer selling days to make their holiday coin. Lucky for them, the seasonal sales event still holds meaning for their customers.
By Daphne Howland • Nov. 22, 2019 -
5 trends that will shape Black Friday 2019
With sales projected to reach up to $730.7 billion this holiday season, there's little room for missteps during the shopping event.
By Caroline Jansen • Nov. 22, 2019 -
Study: Holiday shopping led by BOPIS
Concern over package theft and delayed delivery are among the factors driving consumers to the service, according to a CommerceHub survey.
By Lisa Rowan • Nov. 22, 2019 -
Verizon Media
JC Penney rings in holiday proposal season with AR ad driving virtual try-ons
The mobile campaign with Verizon Media includes immersive, full-screen spots and a "wedding personality" quiz.
By Natalie Koltun • Nov. 22, 2019 -
Column
Retail Therapy: The holidays just got Goop-ed
Gwyneth Paltrow's lifestyle-wellness company released a gift guide, which to no one's surprise includes products like an automatic joint roller and a $250 fire extinguisher.
By Caroline Jansen • Nov. 22, 2019 -
Sponsored by OmnisendHow to transform Black Friday shoppers into year-round customers
Put the work into getting that first sale, but don't forget about creating an environment to bring back the new customers.
Nov. 22, 2019 -
Study: Gen Z and millennial shoppers embrace secondhand gifts
Only a fraction of Americans would be upset about receiving a previously owned item while 61% were open to it, according to a new report.
By Tatiana Walk-Morris • Nov. 21, 2019 -
eyecandylab
Adidas’ AR activation drops shoppers into a trash-filled virtual ocean
Immersing app users in a littered ocean around the holidays highlights environmental issues and shows how the brand turns plastic waste into shoes.
By Robert Williams • Nov. 20, 2019 -
Dick's Sporting Goods
Dick's Sporting Goods brings gear to life in CGI holiday spot
Videos of animation and live-action filming help tell the story of what happens in the retailer's store at night when the merchandise comes alive.
By Barry Levine • Nov. 20, 2019 -
What do consumers want for the holidays? Gift cards and clothes
Additionally, half of U.S. shoppers named free expedited shipping as their top desire from retailers, according to a recent McKinsey report.
By Tatiana Walk-Morris • Nov. 19, 2019 -
Tupperware opens holiday pop-up shop in SoHo
The "immersive store" will feature merchandise and artistic installations, as well as offer product demos.
By Lisa Rowan • Nov. 19, 2019 -
Saks creates multichannel experience for 'Frozen 2' holiday windows
The annual window unveiling will include a live event featuring a musical performance by Idina Menzel, who voices Elsa in the film.
By Dianna Christe • Nov. 19, 2019 -
Younger consumers more likely to shop during Thanksgiving weekend
Some 165 million people are planning to shop that week, and even those who aren't could be lured by too-good-to-miss deals, a new survey finds.
By Tatiana Walk-Morris • Nov. 18, 2019 -
What department stores gave up when they gave up on the holidays
Marketing around the season was once about wonderment and less about products and prices. That stoked loyalty — and sold toys.
By Daphne Howland • Nov. 18, 2019 -
A roundup of retail holiday deals
Some retailers are employing competitive pricing, but many are introducing compelling services and ease of logistics for shoppers as ways to compete.
By Kaarin Vembar , Daphne Howland , Ben Unglesbee , Cara Salpini , Caroline Jansen • Updated Dec. 9, 2019 -
Target integrates Shipt into its mobile app
Shoppers will be able to access the same-day delivery service without a membership when they order on the retailer's app.
By Lisa Rowan • Nov. 15, 2019 -
As Gen Z turns away from makeup, beauty braces for an ugly holiday season
Ulta Beauty and Estée Lauder faced recent stock downgrades from Piper Jaffray. Analysts expect the category to be more promotional this year.​
By Cara Salpini • Nov. 13, 2019
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