DTC: Page 60
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Courtesy of UpWest
UpWest launches activewear line
The new line, Go, features apparel items for men and women and comes as more DTC brands try to capitalize on the athleisure market.
By Tatiana Walk-Morris • March 15, 2022 -
Courtesy of Dollar Shave Club
Dollar Shave Club signs Gonzaga's Drew Timme to NIL deal for March Madness
The effort is part of the Unilever brand's "Noticeably Smooth" campaign, which also features a quirky mafia-themed spot that will air during the tournament.
By Chris Kelly • March 15, 2022 -
Explore the Trendline➔
gradyreese via Getty Images
TrendlineWhat's shaping the e-commerce landscape?
From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.
By Retail Dive staff -
Courtesy of Madison Reed
Madison Reed hires former Dollar Shave Club exec as CFO
Jose Zuniga oversaw the shaving brand's $1 billion acquisition by Unilever and will now help scale the haircare company.
By Tatiana Walk-Morris • March 11, 2022 -
Retrieved from Piqsels.
Roughly 75% of DTC brands bring in under $1M in online sales: report
Most DTC brands with less than $1 million in online sales have opted to have physical storefronts, according to research by PipeCandy.
By Tatiana Walk-Morris • March 8, 2022 -
Courtesy of Thinx
Thinx brings its affordable line to Walmart
After launching with Target last year, the period underwear brand's Thinx For All collection will be sold in nearly 560 Walmart stores and on its website.
By Caroline Jansen • March 8, 2022 -
Courtesy of Fabletics
Fabletics to open 30 new stores this year
The DTC activewear brand also celebrated the 21 brick-and-mortar locations it opened since the start of 2020.
By Kaarin Moore • March 8, 2022 -
Daphne Howland/Retail Dive
Wayfair and Bed Bath & Beyond saw sales skyrocket during the pandemic. Where are they now?
Retailers across the sector experienced a boost as consumers invested in their homes. As demand wanes, some companies are feeling the pain.
By Caroline Jansen • March 7, 2022 -
Courtesy of Purple
Purple makes CEO appointment official
Robert DeMartini takes the helm after being named acting chief executive in December.
By Caroline Jansen • March 2, 2022 -
Permission granted by Aurate
Aurate is opening stores again. Here’s how the brand is thinking through brick and mortar
Like others in the DTC space, Aurate closed its stores once the pandemic hit. Now it's returning to the channel with two new stores and more on the horizon.
By Cara Salpini • March 1, 2022 -
Courtesy of BFA Industries
Ipsy, BoxyCharm parent raises $96M in funding
Beauty for All Industries, which has also launched DTC brands from Addison Rae and Becky G, will use the funding to scale its brands.
By Cara Salpini • March 1, 2022 -
Courtesy of Thinx
Kimberly-Clark acquires majority stake in Thinx
The maker of Kotex and Kleenex made an initial minority investment into the DTC period underwear brand back in 2019.
By Caroline Jansen • Feb. 25, 2022 -
Cara Salpini/Retail Dive
Nike moves away from Foot Locker in shift to DTC
Nike made up 75% of Foot Locker's purchases in 2020, a number that is poised to decline significantly this year. Comps may drop 10% in 2022 as a result.
By Cara Salpini • Feb. 25, 2022 -
Courtesy of Fanatics
ColumnThe Weekly Closeout: Fanatics acquires Mitchell & Ness and Brooks tops $1B in revenue
The sports merchandise retailer — with Jay-Z, Meek Mill and others — snapped up the lifestyle brand, while the running company hit record highs.
By Retail Dive Staff • Feb. 25, 2022 -
Wayfair's revenue falls 11.4% in Q4 as its losses widen
The online retailer benefited at the onset of the pandemic. But as consumers shift spending to physical channels, the company is losing customers.
By Caroline Jansen • Feb. 24, 2022 -
Courtesy of Allbirds
Allbirds plans entry into wholesale to raise brand awareness
The DTC company is still "unknown" to the majority of U.S. consumers and is hoping a select number of "premium" retail partners will help with that.
By Cara Salpini • Feb. 24, 2022 -
Daphne Howland/Retail Dive
Brands may need retailers more than they realize
Selling directly to consumers is all the rage, but brands rejecting wholesale could be missing out on sales and margin advantages.
By Daphne Howland • Feb. 22, 2022 -
Courtesy of Ulta
ColumnThe Weekly Closeout: Ulta adds former Sam’s Club COO to board and retailers shift mask policies
The beauty retailer refreshed its board with two new directors, while major retailers like Walmart and Amazon removed mask mandates for vaccinated employees.
By Retail Dive Staff • Feb. 18, 2022 -
Wayfair builds out tech team with hires from Target, Google
The furniture retailer is plotting a physical store expansion as it streamlines its digital and supply chain operations.
By Tatiana Walk-Morris • Feb. 18, 2022 -
Courtesy of Bonobos
Walmart to carry new Gen Z-focused Bonobos line
With a lower price point and more casual vibe, Bonobos Fielder will be incorporated into 250 Walmart stores.
By Kaarin Moore • Feb. 18, 2022 -
Courtesy of Blueland
Blueland raises $20M as it pushes into personal care
The DTC cleaning brand plans to use the funds to expand into new categories and grow its retail presence.
By Caroline Jansen • Feb. 18, 2022 -
Courtesy of Allbirds
Allbirds launches resale program for used footwear
Shoes in good condition will earn a $20 store credit and will be resold on the brand's site at reduced prices, starting at $59.
By Cara Salpini • Feb. 17, 2022 -
Courtesy of Lids
Lids launches e-commerce site for limited product releases
LidsHatDrop.com will drop limited quantity collections twice a week, as the retailer continues to expand its physical footprint.
By Tatiana Walk-Morris • Feb. 17, 2022 -
Crocs revenue hits record $2.3B in 2021
With the clog maker poised to close on its acquisition of the Heydude footwear brand, it's now eyeing $6 billion in revenue by 2026.
By Ben Unglesbee • Feb. 16, 2022 -
Courtesy of Andie
What Andie's VP of brand and design is thinking about in 2022
The DTC swimwear brand raised $18.5 million, launched into new product categories and entered brick and mortar last year. Michelle Copelman talks about what's next for the company.
By Caroline Jansen • Feb. 15, 2022 -
Bark
Bark teams up with Walmart as it builds out its wholesale network
The partnership builds on the company's existing retail network, which includes Target, Costco and Petco, and puts its products in over 33,000 U.S. stores.
By Caroline Jansen • Feb. 11, 2022
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