DTC: Page 59
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Courtesy of Estée Lauder
The Ordinary owner Deciem is dropping 4 brands
Estée Lauder, which last year plunked down $1 billion for a controlling stake in the decade-old cult beauty company, will focus on The Ordinary and NIOD.
By Daphne Howland • April 6, 2022 -
Courtesy of Vuori
Vuori expands to 7 international markets in first move outside the US
The athletics brand will be available online, as well as through a select number of wholesale partners, and is already planning its first overseas store.
By Cara Salpini • April 5, 2022 -
Explore the Trendline➔
gradyreese via Getty Images
TrendlineWhat's shaping the e-commerce landscape?
From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.
By Retail Dive staff -
Courtesy of Shein
Shein valuation could reach $100B with latest funding round, Bloomberg reports
The Chinese fast-fashion retailer leverages social media to entice younger shoppers with super-low prices and speedy turnover of styles.
By Daphne Howland • April 4, 2022 -
Retrieved from Sundry on January 25, 2022
Less than a year after IPO, Digital Brands warns it could file bankruptcy
The DTC company is looking to grow sales and its brand stable, but losses have expanded and it has warned it could suffer without sufficient capital.
By Ben Unglesbee • April 1, 2022 -
Courtesy of Fabletics
Fabletics, Vanessa Hudgens further partnership with Sun-Daze collection
In a week full of announcements, the company also introduced a swim category and debuted a shapewear brand by Lizzo.
By Kaarin Moore • April 1, 2022 -
Courtesy of Canada Goose
Canada Goose taps company vet as president
Carrie Baker has been at the brand for over 10 years, holding various positions including executive vice president, chief of staff and communications chief.
By Tatiana Walk-Morris • April 1, 2022 -
Courtesy of Fabletics
Lizzo launches shapewear line Yitty
The Grammy award winner partnered with Fabletics on a body-positive line that will be available in sizes XS to 6X.
By Kaarin Moore • March 31, 2022 -
Permission granted by Chewy
Pressured by supply chain challenges, higher costs, Chewy swings to a loss in Q4
The online pet retailer missed on both its top and bottom lines and projected lower-than-expected guidance for its current quarter.
By Caroline Jansen • March 30, 2022 -
"True Religion Brand Jeans" by Mike Mozart is licensed under CC BY 2.0
True Religion hires Columbia Sportswear vet for key e-commerce role
Scott McCabe will lead efforts to transform the company into a digital-first brand, with the goal of tripling online revenue by 2025.
By Tatiana Walk-Morris • March 30, 2022 -
Courtesy of Neighbor
Neighbor raises Series A funding to add products, hire staffers
Following the funding round, the brand aims to unveil more furniture collections and enter new categories.
By Tatiana Walk-Morris • March 29, 2022 -
Article
DTC furniture brand Article grows revenue by 45% in 2021
The brand opened new fulfillment centers and expanded its in-house delivery network. But executives signaled challenges in the year ahead.
By Caroline Jansen • March 29, 2022 -
Courtesy of Grove Collaborative
Grove Collaborative is on the cusp of going public. Here's what the company is up to in the meantime.
Just last week, the sustainable personal care company reported full-year financial results and laid off approximately 17% of its corporate employees.
By Cara Salpini • March 29, 2022 -
Courtesy of Persona Nutrition
DTC vitamin brand Persona Nutrition to sell vitamin packs via Target
The mass merchant has added more DTC health and wellness companies to its assortment as digitally native brands seek scale.
By Tatiana Walk-Morris • March 29, 2022 -
Courtesy of Petco
ColumnThe Weekly Closeout: Petco to test a new store concept, and Balance Athletica rebrands
Petco will open stores with products for pets and livestock, while the athleisure brand changed its name to Vitality following a lawsuit with New Balance.
By Retail Dive Staff • March 25, 2022 -
Courtesy of Glossier
Glossier's first store opening of 2022 is in Miami
The Florida store becomes the beauty brand's fourth permanent brick-and-mortar location as the company expands its offline footprint.
By Cara Salpini • March 25, 2022 -
Courtesy of Victoria's Secret & Co.
Victoria's Secret takes $18M stake in California swimwear brand Frankies Bikinis
The lingerie maker said the investment furthers an effort to support innovative, inclusive and women-led brands.
By Daphne Howland • March 25, 2022 -
Courtesy of Purple
Purple hires first chief innovation officer
Jeff Hutchings joins the DTC mattress brand with more than 20 years of experience, including at Skullcandy and Harman International.
By Tatiana Walk-Morris • March 23, 2022 -
Courtesy of Nike
Continuing with its DTC pivot, Nike plans stand-alone Jordan stores
Wholesale is still key to the company's strategy, CEO John Donahoe said, emphasizing that Foot Locker is "a large and important partner."
By Cara Salpini • March 22, 2022 -
Courtesy of Allbirds
Allbirds opens store in New York's Flatiron District
The DTC brand's brick-and-mortar expansion comes as losses at the company continue to grow.
By Tatiana Walk-Morris • March 22, 2022 -
Courtesy of On Holding
As it plots 'significant expansion,' On will partner with Dick's and launch new products
The running brand plans to vastly increase its product offerings in the running, outdoor and lifestyle categories.
By Cara Salpini • March 21, 2022 -
Courtesy of Saks Off 5th
ColumnThe Weekly Closeout: Saks Off 5th rebrands and Parachute stirs up debate over catalog cover
The luxury off-price retailer launched a new campaign, "Where Fashion Takes Off," and the DTC brand sparked conversation over its latest marketing play.
By Retail Dive Staff • March 18, 2022 -
Courtesy of Birdies
DTC shoe brand Birdies showcases first lace-up shoes in new campaign
Activist and author Blair Imani and interior designer Brigette Romanek star in the company's marketing for the new collection.
By Tatiana Walk-Morris • March 18, 2022 -
Daphne Howland/Retail Dive
Warby Parker's net loss widens by over $40M in Q4
The DTC eyewear brand said the impacts from the omicron variant led to nearly $5 million in lost sales during the fourth quarter.
By Caroline Jansen • March 17, 2022 -
Courtesy of Hodinkee
Hodinkee appoints former LVMH, Farfetch exec as CEO
Jeffery Fowler was most recently president of the Americas at Farfetch and has also held positions at Tesla and Richemont.
By Tatiana Walk-Morris • March 17, 2022 -
Courtesy of Crate and Barrel
Parachute names first CFO
The appointment of Jeff Barker comes as the DTC bedding brand works to build out its C-suite and expand its store footprint.
By Caroline Jansen • Updated March 21, 2022
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