DTC: Page 15
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Courtesy of Nike
Second phase of Nike layoffs to hit Oregon headquarters this summer
After the job cuts, effective June 28, about 740 employees will have been impacted in the retailer’s home state.
By Cara Salpini • April 22, 2024 -
Courtesy of Universal Standard
Universal Standard launches size exchange program
The campaign, dubbed Fit Liberty, allows customers to replace items with ones in a different size at no cost.
By Howard Ruben • April 22, 2024 -
Explore the Trendline➔
gradyreese via Getty Images
TrendlineWhat's shaping the e-commerce landscape?
From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.
By Retail Dive staff -
Courtesy of Mingle Mocktails
Mingle Mocktails aims to spark a zero-proof cocktail craze
The nonalcoholic brand says its products, which don’t directly mimic the taste of alcohol, cater to consumers looking for alternatives in social situations.
By Chris Casey • April 22, 2024 -
Courtesy of Kizik
Kizik opens first pop-up store in NYC as part of brick-and-mortar push
The hands-free footwear brand is expanding its physical presence, with plans to land in 500 wholesale doors and open six stores by the end of the year.
By Suzette Parmley • April 19, 2024 -
Courtesy of Peloton Interactive
ColumnThe Weekly Closeout: Peloton drops free membership as Asos revenue falls over 18%
The struggling home exercise brand quietly removed the free option, while the fast-fashion retailer saw sales plunge in the first half of the year.
By Retail Dive Staff • April 19, 2024 -
Courtesy of Eyebuydirect
Eyebuydirect opens first physical location
The online eyewear company opened a 140-square-foot kiosk at The Shops at Mission Viejo in Orange County, California.
By Howard Ruben • April 19, 2024 -
Permission granted by Beyond Meat
Beyond Meat’s revamped burger hits shelves
The company's fourth generation of products is now available at grocery stores across the U.S., including Walmart.
By Elizabeth Flood • April 19, 2024 -
Courtesy of Kendra Scott
Kendra Scott teams up with LoveShackFancy on capsule collection
The six-piece collection ties in design elements from both brands and will be available for purchase online and in Kendra Scott’s stores.
By Howard Ruben • April 18, 2024 -
Courtesy of Levi Strauss & Co.
Levi’s reopens Bangkok store as it eyes growth in the region
The location, which features one of the brand’s tailoring shops, is part of a broader DTC strategy to grow its fleet of owned and operated stores.
By Tatiana Walk-Morris • April 18, 2024 -
Courtesy of Aesop
Aesop opens Beverly Hills store, plans two additional openings in NYC
The brand is expanding its physical reach as the beauty industry experiences a wave of consolidation.
By Suzette Parmley • April 17, 2024 -
Courtesy of Bombas
Bombas bets on footwear with the Friday Slide
The move marks the first venture into more traditional footwear for the DTC brand that became popular for its socks.
By Caroline Jansen • April 17, 2024 -
Gareth Cattermole/Getty Images via Getty Images
Dr. Martens CEO to step down amid ‘challenging’ year ahead
Kenny Wilson will be succeeded by Ije Nwokorie, the footwear company’s chief brand officer.
By Laurel Deppen • April 17, 2024 -
HEYDUDE
Stanley Brand president to lead Heydude
Terence Reilly, who ushered the more than a century-old brand to viral success, is rejoining Crocs Inc., where he previously served as chief marketing officer.
By Nate Delesline III • April 16, 2024 -
Courtesy of Under Armour
Deep DiveGolf fashion moves into the mainstream
A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performance wear to streetwear.
By Howard Ruben • April 16, 2024 -
Courtesy of Nike
Nike leans on Air for multiyear innovation cycle
After acknowledging the need for more innovation, the sports brand is rolling out a new product lineup and an athlete co-creation process.
By Tatiana Walk-Morris • April 15, 2024 -
Courtesy of Fly By Jing
Fly by Jing lowers prices as it expands into over 2K Walmart stores
The price reductions come as consumers feel the pressure of inflation, especially in the grocery category.
By Caroline Jansen • April 15, 2024 -
Courtesy of Knot Standard
Billy Reid acquires Knot Standard’s DTC business
As part of the deal, the fashion retailer will take over the DTC brand’s stores and start using its AI-based made-to-measure software in all its locations.
By Cara Salpini • April 12, 2024 -
Daphne Howland/Retail Dive
Levi’s taps Burberry veteran to lead DTC push
Gianluca Flore, who has also had leadership roles at Kering and Bottega Veneta, will oversee all of the denim brand’s selling channels globally.
By Daphne Howland • April 12, 2024 -
Courtesy of PetSmart
ColumnThe Weekly Closeout: PetSmart hosts tattoo redo contest, Williams Sonoma announces book tour with Ina Garten
The pet retailer is offering to pay to replace regretted tattoos, and the home retailer will host a four-city tour to celebrate the food celebrity’s new book.
By Retail Dive Staff • April 12, 2024 -
Courtesy of Athletic Brewing Company
Athletic Brewing collaborates with Walker Hayes for new nonalcoholic beer
The country singer and brewing company partnered for the release of Fancy Like, named after Walker’s song of the same name.
By Howard Ruben • April 11, 2024 -
Courtesy of MGA Entertainment
Toy maker MGA Entertainment launches DTC website
The company aims to bring its top brands, including L.O.L. Surprise!, Little Tikes and Bratz, under one online storefront.
By Suzette Parmley • April 10, 2024 -
Courtesy of The Honest Company
Jessica Alba to step down as chief creative officer of The Honest Company
The founder, who remains a board member, moves on as the brand’s leadership says recent turnaround efforts are working.
By Nate Delesline III • April 10, 2024 -
Courtesy of Knix
Knix launches mesh collection
The “sexy” line of mesh underwear and bodysuits features Knix’s new global brand ambassador, Gabrielle Union.
By Suzette Parmley • April 10, 2024 -
Courtesy of Puma
Puma rallies around sport performance for largest marketing investment yet
Launching ahead of the Olympics, the global campaign also marks the first time the sportswear brand has run a unified message across its portfolio.
By Peter Adams • April 10, 2024 -
Daphne Howland/Retail Dive
Nike remains a top brand for teens, but shows signs of wavering interest: survey
The brand is still leading the way in footwear and clothing, but is beginning to lose share to On and Hoka.
By Tatiana Walk-Morris • April 10, 2024
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