Dive Brief:
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Twitter user @am_Bix noticed a “payment and shipping” option on Twitter’s Android app the other day, and others began reporting the same thing.
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Twitter has also reportedly tested a “buy” button and acquired an app platform that enables loyalty programs and deals to be smoothly added to credit card-based transactions.
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Twitter users can already use hashtags to access deals and add products from select retailers, including Amazon, to online shopping carts via their timelines.
Dive Insight:
Though not yet functional, the Android “payment and shipping” option is yet another reason many observers believe Twitter has serious retail ambitions.