Nike’s new product drop has ‘Fortnite’ characters sporting signature kicks

Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.  

By Peter Adams • May 23, 2019

Mobile coupons influence over two-thirds of shoppers

Additionally, 41% of consumers plan to shop more frequently on their phone or tablet in the next two years, according to a study by BRP. 

By Robert Williams • May 22, 2019

Explore the Trendline➔

How artificial intelligence is shaping retail

More retailers are leaning on AI as a tool, tapping into the tech to improve customer service and support supply chain functions.

By Retail Dive staff

Wrangler cashes in on ‘Old Town Road’ with scannable denim

Mobile users can scan the back pocket of their jeans to unlock exclusive content and view a new capsule collection inspired by Lil Nas X's viral hit.

By Robert Williams • May 21, 2019

Study: Victoria Beckham leads luxury fashion brands in social engagement

Gucci and Louis Vuitton also scored well among a broader audience of Instagram users.

By Robert Williams • May 21, 2019

Mobile marketing efforts of retailers disappoint C-suite execs

Only 37% of respondents said the industry is effectively using the medium, according to a survey by experience marketing agency George P. Johnson.

By Robert Williams • May 20, 2019

Cosmetics brand Lime Crime launches AR app

Customers can access product features and tutorials via their smartphones, with items available at Forever 21 offshoot Riley Rose.

By Lisa Rowan • May 20, 2019

Macy’s summer campaign heads outside with Pinterest Pincodes

This summer, visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan and shop fashions curated for that location.

By Dianna Christe • May 20, 2019

LVMH creates blockchain platform to track luxury goods

The move comes as more consumers turn to resale for authentic, high-end goods at affordable prices.

By Tatiana Walk-Morris • May 20, 2019

Report: 67% of retailers say omnichannel is a priority

Companies are investing in strategies to acquire customers, reduce costs and gain competitive advantage, according to Shopgate. 

By Tatiana Walk-Morris • May 17, 2019

Study: Mobile gaming more popular than social media

Tapjoy found that people are likely to pay attention to ads in mobile games, ahead of the internet, magazines and billboards.

By Robert Williams • May 17, 2019

Study: Wearables market to grow 15% a year until 2023

Demand for wearable electronics will grow as the devices integrate advanced technologies like AI, VR and contactless payments.

By Robert Williams • May 16, 2019

Adobe aims for third-party sellers with Amazon integration

A new add-on helps merchants sync their sites with their Amazon accounts, but could have more impact once it's ready for Walmart's nascent marketplace.

By Daphne Howland • May 15, 2019

Google boosts shopping capabilities across search, images and YouTube

A newly revamped Google Shopping experience could help the company re-assert its product search capabilities amid growing competition with Amazon. 

By Robert Williams • May 15, 2019

Reuters: Amazon's new packing robots to replace workers

An Amazon spokesperson stated the technology is intended to increase safety, speed up delivery times and add efficiency across its network. 

By Emma Cosgrove • May 14, 2019

Instagram unveils curated @shop account to showcase online merchants

The new account will feature community trends including fashion, beauty and home decor.

By Robert Williams • May 13, 2019

Nike runs shoppable Snapchat lens to support women’s soccer

On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.

By Robert Williams • May 10, 2019

Study: Chatbots to drive $112B in retail sales by 2023

Retailers that don't adapt will face strong challenges from more technologically adept disruptors, Juniper Research warns.

By Robert Williams • May 9, 2019

Nike aims for perfect shoe fit with tech rollout

The mobile app feature scans customers' feet to tell them what size shoe they need, and lays the groundwork for future fit personalization.

By Cara Salpini • May 9, 2019

Square acquires AI firm Eloquent Labs

With the addition, the payment company aims to offer its small business users another tool once reserved for larger companies.

By Tatiana Walk-Morris • May 8, 2019

Google Search upgrades AR and Lens features

The tech giant showed how New Balance let mobile users virtually try on shoes after searching for them online as part of its I/O developer conference.

By Robert Williams • May 8, 2019

Amazon Go store in NYC is the 1st to take cash

The 12th location is taking old-fashioned currency while cities across the country consider bans on cashless stores to protect low-income shoppers.

By Ben Unglesbee • May 8, 2019

Tech beyond tech's sake

The new intersection of customer experience is between retail and omni-channel.

By Laurent Vernerey • May 7, 2019

Google tests shoppable recommendations in YouTube videos, The Information reports

Nike and Ulta Beauty reportedly have tested the ad unit that lets consumers buy from the Google Express marketplace, unnamed sources told the publication.

By Robert Williams • May 6, 2019

NBCUniversal tunes into commerce with ShoppableTV

Viewers scan televised QR codes, which directs them to a brand's website to make a purchase.

By Robert Williams • May 6, 2019

Google launches call service CallJoy for small businesses

The company's cloud-based agent is targeting millions of independent companies that need to answer their customers' phone inquiries.

By Tatiana Walk-Morris • May 6, 2019