Marketing


  • A rendering of the entrance of Harry Potter in Chicago
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    Courtesy of Harry Potter Shop Chicago
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    The Weekly Closeout: Harry Potter wand-ers into Chicago, Target beefs up partnerships

    The magical store will land on the Magnificent Mile in April, while Target’s announcements included deals with Warby Parker and Champion. 

    By Retail Dive Staff • Feb. 28, 2025
  • Actress Parker Posey for Gap's spring 2025 campaign.
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    Courtesy of Gap
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    Gap and Parker Posey celebrate self-expression in spring campaign

    “Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels. 

    By Jessica Deyo • Feb. 28, 2025
  • Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • A child sitting on a Marvel-themed bed wearing a blanket with a Spiderman mask.
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    Courtesy of Target
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    Target’s Pillowfort bedding brand adds Disney and Marvel items to assortment

    The collection includes over 50 pieces, including hooded blankets, sheet sets, quilts and glow-in-the-dark comforters.

    By Howard Ruben • Feb. 28, 2025
  • An artistic rendering of a Warby Parker store inside a Target
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    Permission granted by Target
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    Target, Warby Parker team up on eyewear shop-in-shops

    The two will open five locations this year, staffed by Warby Parker employees, as a complement to Target’s existing optical business.

    By Feb. 27, 2025
  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    Target launches partnership with Champion

    The two are teaming up five years after their last line was discontinued — this time on a 500-piece collection, with most items priced under $40.

    By Feb. 26, 2025
  • A sign that reads "try love buy" in front of a range of beauty displays at an Ulta Beauty shop-in-shop inside of a Target.
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    Cara Salpini/Retail Dive
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    Ulta taps company vet for chief marketer role

    Since January, the company has also named a new CEO and elevated Chief Store Operations Officer Amiee Bayer-Thomas to chief retail officer.

    By Feb. 26, 2025
  • People walk past a sign for Patagonia.
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    Michael M. Santiago via Getty Images
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    How Patagonia’s repairs program drives loyalty and customer advocacy

    The program is just one example of how the outdoor apparel brand has aligned its customer experience with its core values.

    By Michael Brady • Feb. 25, 2025
  • Lady with shopping bags in mall
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    Getty/Jackyenjoyphotography

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    Sponsored by Valpak

    Half of consumers would switch retailers if offered a coupon

    Price-conscious shoppers are no longer hiding in the clearance section.

    By Jed Dreben • Feb. 24, 2025
  • An Ikea store in a strip mall.
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    Courtesy of Ikea
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    Ikea to open 8 new US stores this spring, summer

    The furniture retailer is executing its multibillion-dollar investment strategy to expand its footprint and revamp its operations.

    By Tatiana Walk-Morris • Feb. 21, 2025
  • A GameStop storefront
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: GameStop eyes asset sale, Hasbro plans a turnaround

    The gaming retailer is seeking buyers for its operations in France and Canada, while the toy company’s strategy “will drive Hasbro’s evolution into a modern play company.”

    By Retail Dive Staff • Feb. 21, 2025
  • A Best Buy storefront.
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    Bruce Bennett via Getty Images
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    Best Buy launches free degrees for full- and part-time workers

    The consumer electronics retailer said it will provide immediate access to the program on the first day of employment.

    By Carolyn Crist • Feb. 21, 2025
  • A Guitar Center signage hangs outside a storefront against a blue sky backdrop
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    The image by JeepersMedia is licensed under CC BY 2.0
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    Guitar Center names former Wayfair exec chief merchandiser

    Jerry Brandehoff joins the retailer with over 30 years of experience, as the company continues to bring fresh faces to its executive team.

    By Tatiana Walk-Morris • Feb. 20, 2025
  • The storefront of an Ikea in Charlotte, NC
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    Nate Delesline III/Retail Dive
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    Ikea integrates Taskrabbit booking service into checkout

    The furniture retailer has seen a boost in average order value after streamlining the process for customers.

    By Tatiana Walk-Morris • Feb. 19, 2025
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s simplifies its professional contractor loyalty program

    The revamped MyLowe’s Pro Rewards is designed to make it easier for professionals to earn and redeem rewards.

    By Bryan Wassel • Feb. 19, 2025
  • A brown background with the Nike checkmark logo and Skims logo.
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    Courtesy of Nike
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    Nike launches brand with Kim Kardashian’s Skims

    NikeSkims will be available this spring with an assortment of training apparel, footwear and accessories.

    By Feb. 18, 2025
  • A group of diverse professionals are brainstorming ideas while standing around a glass wall with sticky notes.
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    LaylaBird via Getty Images
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    Deep Dive

    DEI could get better than ever

    The intense pressure to end diversity initiatives has led companies to scrutinize their policies. Many will end up making them stronger.

    By Feb. 13, 2025
  • Cars parked in front of a sporting goods store.
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    Daphne Howland/Retail Dive
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    Dick’s Sporting Goods opens influencer program to the public

    Previously limited to employees, members in 2025 will receive monthly gift cards to purchase products to feature across their social channels.

    By Howard Ruben • Feb. 12, 2025
  • Lego's personalization studio
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    Courtesy of Lego Group
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    How Lego builds unique store experiences

    From big displays and livestreams with employees to personalization stations, Lego wants to create stores that keep customers coming back.

    By Feb. 12, 2025
  • Two smiling people, one with a dog on a leash and the other with a shopping cart, walk away from a store entrance.
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    Courtesy of Tractor Supply
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    Tractor Supply taps into loyalty to drive cross-banner success

    The Neighbor's Club loyalty program attracted record levels of new customers in 2024, reaching more than 38 million members in total.

    By Bryan Wassel • Feb. 11, 2025
  • The Cuddly Cougar bear for Build-A-Bear's ‘After Dark’ Valentine’s Day Collection
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    Courtesy of Build-A-Bear Workshop
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    Column

    The Weekly Closeout: Beyond closes Kirkland’s deal — and a very beary Valentine’s Day

    The two home retailers finalized their investment deal, while Build-A-Bear expanded its long-running “After Dark” collection.

    By Retail Dive Staff • Feb. 7, 2025
  • Secretary talks on the phone while working at her desk.
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    Fly View Productions via Getty Images
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    Calling a customer? Brands can now display ‘reason for call’

    TransUnion and AT&T now offer companies the ability to display brand name, company logo and the reason for their call when dialing Android users.

    By Kristen Doerer • Feb. 6, 2025
  • A Janie and Jack storefront
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    Kaarin Moore/Retail Dive
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    Janie and Jack debuts online third-party marketplace

    The move expands the children’s apparel brand into other product categories including home furnishings, toys and baby gear. 

    By Tatiana Walk-Morris • Feb. 6, 2025
  • A pink display with the words "The Heart of Sneakers" on it in the center of a store.
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    Permission granted by Foot Locker
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    Foot Locker completes first Kids Foot Locker revamp

    The redesigned location is in the Bronx borough of New York City and includes activity tables, a communal try-on area and fixtures to showcase new releases.

    By Feb. 4, 2025
  • Sean Wotherspoon faces a rack of Gap vintage clothing.
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    Courtesy of Gap
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    Gap to launch seasonal vintage drops throughout the year

    The project, GapVintage, is a continuation of the apparel brand’s partnership with curator Sean Wotherspoon.

    By Laurel Deppen • Feb. 4, 2025
  • A person reclines on a bench in front of a large painting of three bears. They are wearing a plaid green outfit with a bright yellow sweater and leopard print heels that match their bag.
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    Courtesy of Nordstrom
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    Nordstrom turns to notable New Yorkers for its second NYC campaign installment

    New York is a critical market for retailers, one that Nordstrom wants to celebrate while highlighting the services at its flagship store. 

    By Tatiana Walk-Morris • Updated Feb. 3, 2025