Marketing

  • The Biden administration signed into law legislation that gives TikTok owner ByteDance one year to sell the platform or face a nationwide ban.
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    Dan Kitwood via Getty Images
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    QVC to stream on TikTok 24/7

    As it undergoes a larger turnaround, QVC Group is going all in on TikTok Shop two years after the feature launched.

    By • April 3, 2025
  • Inside the Birkenstock store in Nashville.
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    Courtesy of Birkenstock
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    Birkenstock debuts 10th US location

    Located in Nashville, Tennessee, the store is part of an effort to expand the brand’s fleet both stateside and abroad as it pushes forward its DTC strategy.

    By Tatiana Walk-Morris • April 3, 2025
  • Explore the Trendline➔
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    Pexels; Adrianna Calvo
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    Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Harry's grooming products on a sink
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    Courtesy of Harry's
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    Harry’s resets brand with push beyond product-focused marketing

    Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

    By Chris Kelly • April 2, 2025
  • A collage of three p photos including one of two people wearing dresses, one of a green and white striped handbag, and one of a person with a red bike.
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    Courtesy of Target
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    Kate Spade comes to Target

    In 10 days, the retailer will drop a 300-piece limited-edition collection with the Tapestry-owned brand, known for its bright colors and prints.

    By • April 2, 2025
  • A man wearing part of the new menswear collection for David's Bridal.
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    Courtesy of David's Bridal
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    David’s Bridal debuts menswear

    The assortment will expand each season, ultimately featuring 200 curated pieces from Perry Ellis and Cubavera. 

    By • April 2, 2025
  • A person holds a smartphone showing the Starbucks app
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    Courtesy of Starbucks
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    Retailers fight customer churn with loyalty programs

    Two-thirds of retailers offer loyalty programs, Salesforce found. Rewards play a powerful role in retaining customers, especially as prices rise.

    By Kristen Doerer • April 2, 2025
  • Four people sit in chairs on a stage with the words "The New Market at Shoptalk" behind them.
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    Permission granted by Shoptalk
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    Retail leaders sound off on AI’s use-cases

    From Toys R Us’ experimentation with video to Meta’s new ad capabilities, here’s how the tech is being used across the industry.

    By • April 2, 2025
  • People inside and outside a store.
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    Courtesy of REI Co-op
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    REI taps Target, PetSmart veteran as chief merchant

    Kristin Shane, who will focus on driving sustainable growth and a differentiated experience, joins as the co-op is transitioning to a new CEO.

    By • April 1, 2025
  • Madison Reed storefront
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    Courtesy of Madison Reed
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    Madison Reed taps Athleta vet as chief marketing officer

    Sheila Shekar Pollak helped launch the activewear company’s “Power of She” brand platform and Athleta Girl clothing line.

    By Howard Ruben • April 1, 2025
  • A massive downtown department store building.
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    "Exterior view of historic Neiman Marcus flagship store in Dallas, Texas as seen from Commerce Street." by Dfwcre8tive is licensed under CC BY 3.0
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    Neiman Marcus in downtown Dallas to stay open through the holidays

    Parent company Saks Global, in concert with the city, is evaluating alternate plans for the location as a potential art, fashion or entertainment destination.

    By • March 31, 2025
  • Aerial shot of Mattel's headquarters in California.
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    The image by Jelson25 is licensed under CC BY-SA 3.0
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    Column

    The Weekly Closeout: GameStop pays for CEO’s security, layoffs at Mattel

    The gaming retailer paid nearly $270,000 last year for Ryan Cohen’s executive security, while the toy company laid off 120 workers at its headquarters.

    By Retail Dive Staff • March 28, 2025
  • FTC regulation cable television internet
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    Nanci Santos via Getty Images
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    ‘Please, no hot sauce’: Shark Tank’s Kevin O’Leary on today’s retail startups

    In addition to the category he never wants to see again, O’Leary also highlighted a marketing channel he thinks all brands should be contemplating.

    By • March 27, 2025
  • Beyoncé stands next to stacked clothing dryers and wears a cowboy hat for a Levi's campaign
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    Courtesy of Levi's
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    Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’

    Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.

    By • March 27, 2025
  • A Vitamin Shoppe Hometown Store featuring Gorilla Mind.
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    Courtesy of The Vitamin Shoppe
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    Vitamin Shoppe debuts ‘Hometown’ store concept

    The shop-in-shops, which are in markets like Los Angeles and Houston, feature brands with local connections.

    By Howard Ruben • March 26, 2025
  • JCPenney VaynerMedia logos
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    Courtesy of JCPenney
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    J.C. Penney embraces social-first marketing with VaynerMedia hire

    The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.

    By Peter Adams • March 26, 2025
  • Actress Parker Posey for Gap's spring 2025 campaign.
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    Courtesy of Gap
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    Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’

    One of the most-watched turnarounds in retail started with a long look back at its past, Richard Dickson said at Shoptalk Spring.

    By • March 26, 2025
  • H&M and Charli XCX takeover Times Square
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    Courtesy of H&M
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    Inside H&M’s digital relaunch and approach to multichannel experiences

    Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

    By Chris Kelly • March 25, 2025
  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s promotes new private label during spring sales event

    The home improvement retailer announced the return of its annual Springfest event, which features its new owned brand Lowe’s Essentials.

    By Howard Ruben • March 24, 2025
  • Exterior of Target store
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    Sam Silverstein/Retail Dive
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    Target adds 2,000 products to baby assortment

    The revamp is the latest over the last year as the retailer focuses on newness to grow share across its merchandising portfolio.

    By • March 21, 2025
  • Two people stand, arms folded, in front of bright-colored photographs of jewelry and people having fun.
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    Courtesy of Pura Vida
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    Column

    The Weekly Closeout: Vera Bradley sells Pura Vida and Edible Brands enters the hemp industry

    Vera Bradley will offload the bracelet brand two years after taking full ownership, and the Edible Arrangements company expands its horizons.

    By Retail Dive Staff • March 21, 2025
  • A person wearing sunglasses pushes a baby in a store cart.
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    Daphne Howland/Retail Dive
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    Walmart expands premium beauty options

    The retail giant also announced the four brands that will participate in its third beauty accelerator program, Walmart Start.

    By • March 21, 2025
  • Headshot of Alex Wellen
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    Courtesy of QVC Group
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    QVC Group taps media vet as chief growth officer

    The live shopping pioneer hired Alex Wellen to steer its growth as it adapts to the ever-evolving social media and streaming era.

    By Tatiana Walk-Morris • March 20, 2025
  • A man in Puma gear runs with a dog with a mountain in the background
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    Courtesy of Puma
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    Inside Puma’s new brand positioning and largest global campaign to date

    The sportswear company will increase marketing investments by 40% in support of “Go Wild,” a campaign that reworks Afroman’s “Because I Got High.”

    By Chris Kelly • March 20, 2025
  • An Amazon worker places a delivery on a residential porch
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    Permission granted by Amazon
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    Amazon uses Big Spring Sale to promote Amazon Haul

    As part of the event, which returns next week, the retail giant is offering 50% off purchases from its Temu-like competitor.

    By • March 19, 2025
  • A bed with products from Macy's Arch Studio private label
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    Courtesy of Macy's
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    Macy’s moves private label focus to the home with latest launch

    Dubbed Arch Studio, the brand will feature bedding, bath, kitchenware and dinnerware products at a price point of $14 to $220.

    By Howard Ruben • March 19, 2025