Marketing


  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’

    Elliott Hill, who just took over the top spot in October, vowed a return to stronger relationships with its partners as sales fell 8% in Q2.

    By Dec. 20, 2024
  • Walmart cart outside of a Florida supermarket on Nov. 18 24
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    Joe Raedle via Getty Images
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    The Weekly Closeout: Walmart to invest $1.3B in Chile and what Nike’s stumble means for Foot Locker

    The big-box retailer’s plans include 70 new stores across Chile, while the sportswear giant’s DTC about-face could be a boon to Foot Locker.

    By Retail Dive Staff • Dec. 20, 2024
  • Trendline

    The latest in experiential retail

    With customers returning to in-store shopping, retailers are testing out new store concepts, exiting others and otherwise refining their brick-and-mortar touchpoints.

    By Retail Dive staff
  • Person shops online with a Christmas tree in the background.
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    NoSystem images via Getty Images
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    Nearly half of Gen Z shoppers to buy holiday gifts from Chinese marketplaces

    Though U.S. shoppers are slow to trust it, Temu has become the top Chinese e-commerce platform, surpassing competitors like Shein and TikTok Shop, an Omnisend survey found.

    By Tatiana Walk-Morris • Dec. 19, 2024
  • A rack of clothing under a sign that reads "Perfect Moment"
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    Retrieved from Perfect Moment on December 18, 2024
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    Perfect Moment opens third seasonal store in the Austrian Alps

    The location at the Kitzbühel ski resort will feature best-selling products, as well as host in-store events.

    By Howard Ruben • Dec. 18, 2024
  • Mall setting with shoppers walking
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    Emily Elconin via Getty Images
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    Nearly half of consumers feel ignored by marketers: Here’s what the numbers say

    Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

    By Sara Karlovitch • Dec. 18, 2024
  • An entrance at the Christiana Mall in Delaware in 2024
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    Nate Delesline III/Retail Dive
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    Over 157M expected to shop in stores, online on Super Saturday

    According to the NRF, half of those with shopping to finish will do so online, while 37% will head to department stores.

    By Dec. 17, 2024
  • Worried man sitting on a couch looks at a laptop.
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    Kosamtu via Getty Images
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    Slow website? It’ll cost you.

    Three-quarters of consumers have simply abandoned a cart because of a slow website, Liquid Web found.

    By Kristen Doerer • Dec. 17, 2024
  • A young person sits at a desk in front of a computer while a Christmas tree is in the background.
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    Krisada tepkulmanont via Getty Images
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    AI to influence over $200B in holiday sales

    That’s a 12% increase compared to last season as retailers leverage the tech to drive personalization, according to a Salesforce report. 

    By Tatiana Walk-Morris • Dec. 17, 2024
  • A person wearing a green True Classic T-shirt
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    Courtesy of True Classic
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    True Classic launches at Target

    The brand will be sold in 460 of the mass merchant’s stores after testing out a small selection of products on Target’s website in the fall.

    By Howard Ruben • Dec. 16, 2024
  • Xavier Worthy holding a holiday list.
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    Courtesy of Dick's Sporting Goods
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    Dick’s Sporting Goods partners with Xavier Worthy on a ‘holiday shopping sprint’

    The campaign with the Kansas City wide receiver is the latest from the athletics retailer, which has partnered with a number of professional athletes throughout the season.

    By Tatiana Walk-Morris • Dec. 16, 2024
  • A model wears a white maxi dress with black boots in a photoshoot.
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    Courtesy of Gap Inc.
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    Gap launches elevated subbrand designed by Zac Posen

    The line’s debut collection is holiday themed, with future launches planned for the spring.

    By Laurel Deppen • Dec. 16, 2024
  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Retail Dive
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    Under Armour holds first investor day in 6 years

    Capping off a difficult year, CEO Kevin Plank outlined the brand’s strategy to get back to growth through marketing reinvestment and product innovation.

    By Dec. 13, 2024
  • A blue 2025 Hyundai IONIQ 5 N
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Adidas headquarters searched, Amazon starts selling cars

    The activewear brand is under investigation for tax and customs compliance, while the e-commerce giant is offering Hyundai cars through Amazon Autos.

    By Retail Dive Staff • Dec. 13, 2024
  • Ryane Askew, vice president of marketing at Indochino
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    Courtesy of Indochino
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    Indochino names vice president of marketing

    Ryane Askew comes with digital marketing experience from Pier 1, Blue Nile, J.C. Penney, Amazon and Nordstrom.

    By Howard Ruben • Dec. 13, 2024
  • Perfect Corp. YouCam
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    Courtesy of Perfect Corp.
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    Over half of holiday shoppers already use or plan to use AI

    According to Perfect Corp., which offers AI and AR solutions to retailers, consumers are looking for personalized experiences.

    By Dec. 12, 2024
  • A Lowe's storefront with the company's blue and white signage
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    Nate Delesline III/Retail Dive
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    Lowe’s debuts marketplace, plans store fleet growth

    The company will also extend its rural offerings, expand jobsite delivery and teased initiatives that are expected to deliver $1 billion in annual savings.

    By Dec. 12, 2024
  • The Chewy.com website.
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    Joe Raedle / Staff via Getty Images
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    Chewy returns to member growth with better site experiences

    A more convenient in-app experience and positive responses to veterinary clinics helped drive customer growth at the pet goods retailer.

    By Bryan Wassel • Dec. 12, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok Shop sales surpass $100M on Black Friday

    The platform reported that sales tripled compared to last year, even as its future in the U.S. is uncertain.

    By Tatiana Walk-Morris • Dec. 11, 2024
  • Home essentials.
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    Courtesy of Target
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    Walmart’s Bettergoods, Target’s Dealworthy are fastest-growing private labels

    A recent Numerator report found that both brands, which launched earlier this year, have already reached a notable number of households.

    By Howard Ruben • Dec. 11, 2024
  • Closeup of a storefront sign.
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    Daphne Howland/Retail Dive
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    Target launches generative AI gift finder

    The Bullseye Gift Finder debuted with a focus on toys and provides shoppers with personalized product recommendations. 

    By Tatiana Walk-Morris • Dec. 10, 2024
  • Puffy clouds and green trees frame a suburban department store building.
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    Daphne Howland/Retail Dive
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    Under new ownership, Lord & Taylor revives old logo and comeback dreams

    The chief strategy officer at Regal Brands Global, which now runs the venerable department store, talks to Retail Dive about what comes next.

    By Dec. 10, 2024
  • Phones showing examples from the Strength+ app by Peloton
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    Courtesy of Peloton
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    Peloton’s new app is focused on strength training

    The connected fitness company wants to draw more customers, particularly millennial men, to its platform.

    By Tatiana Walk-Morris • Dec. 9, 2024
  • Merrell steps up definition of hiking to match versatile shoe design
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    Courtesy of Merrell
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    Merrell taps Under Armour veteran as chief product officer

    In addition to spending nearly 11 years at the athletics brand, Noreen Naroo-Pucci also has experience from Mizzen+Main and Calvin Klein.

    By Howard Ruben • Dec. 9, 2024
  • The outside of a Foot Locker store
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    Scott Olson via Getty Images
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    Foot Locker’s loyalty revamp shows early signs of success

    The footwear company’s overhauled loyalty program and mobile app contributed to more digital purchases even as overall sales declined.

    By Bryan Wassel • Dec. 9, 2024
  • E.l.f.'s Virtual Luxe Lounge created by Obsess.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge

    The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.

    By Jessica Deyo • Dec. 9, 2024