Marketing: Page 30
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Courtesy of Carhartt
Fragile like a bomb: Why Carhartt’s new women’s line is making hard-working gear soft
That word doesn’t necessarily match the workwear brand’s rugged aesthetic, but it’s part of “a more concerted effort” to give working women what they want.
By Cara Salpini • Feb. 1, 2024 -
Kaarin Vembar/Retail Dive
DTC’s outlook for 2024
As the new year kicks off, the space has already seen many C-suite changes, acquisitions and sales.
By Caroline Jansen • Jan. 31, 2024 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Courtesy of Stitch Fix
Can Stitch Fix’s new transformation team prove its model at last?
The online clothing-box retailer may have an opportunity to undo its mistakes and take advantage of weakness at rivals, analysts say.
By Daphne Howland • Jan. 30, 2024 -
Courtesy of Mango
Mango opens virtual store on Roblox
More brands and retailers have flocked to the online game platform to create digital renditions of their stores and products.
By Tatiana Walk-Morris • Jan. 30, 2024 -
Courtesy of Kith
Kith debuts loyalty program with members-only merch
The brand is offering exclusive apparel, footwear, accessories and other perks to its members.
By Tatiana Walk-Morris • Jan. 30, 2024 -
Courtesy of Etsy
Etsy launches AI-based gift recommendation service
Gift Mode uses human curation and machine learning to offer shoppers a selection of products for gift recipients.
By Xanayra Marin-Lopez • Jan. 29, 2024 -
Courtesy of Florence by Mills Fashion
Millie Bobby Brown launches fashion line
Florence by Mills Fashion will release its first collection online in the U.S. and U.K. in early February. Shoppers can expect frequent drops every month.
By Howard Ruben • Jan. 29, 2024 -
Courtesy of Brooklinen
Building out its physical footprint, Brooklinen opens store in Washington, DC
The store, which opened Saturday, is located in the Logan Circle neighborhood in the historic Black Cat concert venue.
By Howard Ruben • Jan. 29, 2024 -
Courtesy of Boring Mattress Co
Tuft & Needle founder launches Boring Mattress Co
Daehee Park, alongside Tuft & Needle’s ex-Head of Product Tyler Marino and Corben Leo, wants to “cut the crap” out of mattress shopping.
By Caroline Jansen • Jan. 26, 2024 -
Courtesy of J.C. Penney
J.C. Penney, Dallas-based influencer team up for menswear collection
The retailer is growing its product offerings as it executes its post-bankruptcy turnaround plan.
By Tatiana Walk-Morris • Jan. 26, 2024 -
Permission granted by Petco
ColumnThe Weekly Closeout: Petco deepens healthcare ties as Sephora’s leadership shakeup continues
The pet retailer partnered with Nationwide on customizable pet insurance, while the beauty retailer’s top ranks saw more movement.
By Retail Dive Staff • Jan. 26, 2024 -
Courtesy of Dick's Sporting Goods
Dick’s Sporting Goods introduces new Inspire fabric for Calia brand
A new collection utilizing the fabric, which mirrors spandex but is more lightweight, is aimed squarely at the athleisure shopper.
By Tatiana Walk-Morris • Jan. 25, 2024 -
Retrieved from Dr. Squatch on January 18, 2024
ColumnDr. Squatch uses hypnosis to inspire ‘Big Bricc Energy’
The digitally native men’s grooming brand goes beyond raunchy puns to address men's mental health through hypnotic videos.
By Chris Kelly • Jan. 25, 2024 -
Courtesy of Athletic Brewing
How Athletic Brewing plans to prevail past Dry January
The nonalcoholic beer category leader is focusing on educating moderation-minded drinkers about the nutritional benefits of its products.
By Chris Casey • Jan. 25, 2024 -
Caitlin Mullen/Retail Dive
Klarna adds subscription plan
With an IPO on the horizon, the BNPL firm is offering customers a subscription service for $7.99 per month.
By Caitlin Mullen • Jan. 25, 2024 -
Daphne Howland/Retail Dive
Target to add 1K wellness products to offering
The retailer is introducing hundreds of exclusive items and has also launched an online wellness destination.
By Nate Delesline III • Jan. 24, 2024 -
Courtesy of Solo Stove
Solo Stove names 2 brand ambassadors
The partnerships with Ann Kim and Zachary Fowler come on the heels of a campaign with Snoop Dogg that failed to produce expected sales.
By Howard Ruben • Jan. 24, 2024 -
Permission granted by Samsung
ExtraMile pilots AI-powered ‘digital human’ and signage displays
The California-based c-store retailer has partnered with Samsung on a new program at three of its locations as it digs deeper into technology.
By Brett Dworski • Jan. 23, 2024 -
Courtesy of Solo Stove
Solo Stove’s viral Snoop Dogg partnership fails to spark up sales
Owner Solo Brands kicked off the year by shaking up leadership and cutting its 2023 revenue expectations due to hefty marketing expenditures.
By Peter Adams • Jan. 23, 2024 -
Permission granted by ThredUp
Sponsored by ThredUpHow to determine which resale model works best for your brand
In an era of conscious consumerism coupled with economic volatility, the value of secondhand has never looked more attractive than it does today.
Jan. 22, 2024 -
Courtesy of Hidden Valley Ranch
The Weekly Closeout: GameStop ditches NFTs while Burt’s Bees teams with Hidden Valley Ranch
The gaming retailer shuts its NFT marketplace due to regulatory uncertainty, as the beauty brand debuts flavored lip balm for “wing eating season.”
By Retail Dive Staff • Jan. 19, 2024 -
Ikea to expand plan-and-order stores
The locations, which also serve as pick-up points for online orders, come as the retailer invests billions into its physical store fleet.
By Tatiana Walk-Morris • Jan. 19, 2024 -
"Outside of Crate and Barrel, Natick Mall" by Massachusetts Office Of Travel & Tourism is licensed under CC BY-ND 2.0
Crate and Barrel launches gift registry program across brands
The company made the entirety of its product assortment available to customers creating registries alongside other perks to its gifting offerings.
By Xanayra Marin-Lopez • Jan. 18, 2024 -
Courtesy of Obsess
Hair care brand Amika launches on Roblox
The brand partnered with Obsess to launch “The Amikaverse” on the game platform, and later this year will create a matching virtual store.
By Tatiana Walk-Morris • Jan. 18, 2024 -
Caroline Jansen/Retail Dive
Allbirds looks to sports veterans for chief marketing, design roles
Kelly Olmstead, who joined the brand last year, has been promoted to chief marketer, while Adrian Nyman takes on the new design position.
By Cara Salpini • Jan. 18, 2024
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