Personalized email service Answerbook launches

Triggers such as shopping-cart abandonment will prompt personalized messages from retailers. 

By Ian P. Murphy • Feb. 26, 2015

Navigating the pluses and minuses of the plus-size market

Are retailers that neglect the plus-size market leaving money on the table?

By Daphne Howland • Feb. 25, 2015

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Google acquires Facebook marketing app Toro

The acquisition is likely a move to better compete with Facebook advertising.

By Wendy Parish • Feb. 25, 2015

In-store mobile shoppers doing more than checking prices

People are also using their phones to browse and get advice while shopping, a study shows.

By Daphne Howland • Feb. 24, 2015

Vibes introduces tap-based ad integration for mobile wallets

Mobile marketing company Vibes says that apps like Apple Passbook and Google Wallet are key to solving the mobile ad conundrum.

By Daphne Howland • Feb. 24, 2015

New Petsmart campaign emphasizes 'Pethood'

Ads that debuted during the Oscars show doting pet "parents" at home and in consultation with helpful staffers. 

By Ian P. Murphy • Feb. 23, 2015

Ello hires Alegria as first CMO

The Mamiverse founder and CEO was brought on to help build the ad-free social network. 

By Ian P. Murphy • Feb. 20, 2015

Survey predicts strong growth in digital marketing spend

The Duke University survey also said that overall marketing budgets are expected to increase 8.7% in the next year. 

By Ian P. Murphy • Feb. 19, 2015

Pinterest's 'Buy' button looms large

With 70 million users eager to discover new products, the online bulletin board could be on the verge of revolutionizing e-commerce. 

By Ian P. Murphy • Feb. 18, 2015

Facebook introduces new dynamic product ads

The social media site's product ads will change depending on viewers' Web activity and interests. 

By Ian P. Murphy • Feb. 18, 2015

Pinterest bans affiliate links

The online bulletin board claims the move will improve the user experience.

By Ian P. Murphy • Feb. 17, 2015

Pinterest set to introduce 'Buy' button: report

With 70 million users expressing their interests, the virtual bulletin board is a natural for e-commerce. 

By Ian P. Murphy • Feb. 13, 2015

Mobiquity, ShopAdvisor team up to target mall shoppers

Beacon technology and mobile apps will alert consumers of nearby deals. 

By Ian P. Murphy • Feb. 13, 2015

Ikea is 'cutting through the clutter' with in-house emoticon app

The emoticons will help solve household communication problems caused by clutter, the Swedish retailer says. 

By Ian P. Murphy • Feb. 12, 2015

Twitter acquires Niche

The creative network will now operate under the same parent company as Vine. 

By Ian P. Murphy • Feb. 12, 2015

How marketers are reaching mobile millennials in a 'snap'

Snapchat, the now-you-see-it, now-you-don't social platform, is figuring out how to monetize content targeting its legions of young fans.

By Ian P. Murphy • Feb. 11, 2015

Neiman Marcus launches Instagram contest

The department store's first user-generated promotion asks followers to show off spring styles. 

By Ian P. Murphy • Feb. 11, 2015

Urban Outfitters' healthy Q4 report marred by Internet outcry

The retailer had one of its best quarters in months, but is under fire once again for selling a tapestry reminiscent of Holocaust garb.

By Daphne Howland • Feb. 11, 2015

Olympians to work at Dick's Sporting Goods

The agreement with Team USA gives athletes in training the jobs and support needed, according to the U.S. Olympic Committee.

By Daphne Howland • Feb. 11, 2015

Birchbox and Story: Two retail stores redefining the shopping experience

These two New York City stores offer a peek at the future of brick-and-mortar. 

By Kelsey Lindsey • Feb. 10, 2015

AmEx promotes Apple Pay with prime time placement

The spot features a retrospective of classic campaigns. 

By Ian P. Murphy • Feb. 9, 2015

Walgreens to launch multicultural beauty line

Actress Eva Mendes is attached as Circa's creative director and spokesperson.  

By Ian P. Murphy • Feb. 9, 2015

Tender moment at Target store goes viral

Store associates were spotted helping a teenager tie a tie and prepare him for a job interview. Now, the moment is getting nearly the same attention as the retailer's $8 million Grammys ad.

By Daphne Howland • Feb. 9, 2015

Tweets to appear in Google search results

Twitter will most likely benefit from increased visibility across devices. 

By Ian P. Murphy • Feb. 6, 2015

Victoria's Secret under plus-size pressure

In a year when Sports Illustrated is featuring its first plus-size swimsuit model, advocates and customers are increasingly asking for better products and service in that market.

By Daphne Howland • Feb. 6, 2015