Mobile tech still a challenge for many retailers

Rapid change stymies stores looking to create a seamless customer experience between channels. 

By Ian P. Murphy • Nov. 10, 2015

How Elle is using beacons to drive retail store visits

Elle prompted 500,000 in-store visits in five weeks with its new program.

By Daphne Howland • Nov. 10, 2015

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Delia's zeros in on content with new holiday catalog

The brand that was built on print delivers Gen Y lifestyle content in its new magazine-like catalog. 

By Ian P. Murphy • Nov. 10, 2015

Hallmark is going digital-only with its holiday marketing push

Part of Hallmark’s digital outreach is a Snapchat campaign with a geofiltered sponsorship.

By David Kirkpatrick • Nov. 9, 2015

Adidas to help schools drop Native American mascots

The move comes as schools face criticism from some Native Americans and others to drop names and mascots that tribes say are offensive.

By Daphne Howland • Nov. 9, 2015

Oprah's 'Favorite Things' is now a shoppable list on Amazon

The talk show goddess’s show is off the air, but the “Oprah Effect” is still a favorite thing of retailers.

By Daphne Howland • Nov. 9, 2015

Facebook's new tool helps retailers measure foot traffic and trends

The move reflects the social network's 360-degree push into retail commerce. 

By Barbara Thau • Nov. 6, 2015

Birchbox partners with Rent the Runway to open new shop

The partnership marks a new era in the online retailers' continued push into brick-and-mortar stores.

By Barbara Thau • Nov. 5, 2015

E-retailer Project Gravitas to turn social video into package design

Inspirational messages uploaded ot Vivoom will adorn holiday shipments. 

By Ian P. Murphy • Nov. 4, 2015

EBay launches 'Wish Bigger' holiday campaign

The holiday push reflects eBay's strategic transition from an auction site to a bonafide retailer.

By Barbara Thau • Nov. 4, 2015

Holiday windows still help build brands, increase traffic

Lavish displays are a tradition that lives on in the digital age. 

By Ian P. Murphy • Nov. 4, 2015

YouTube pushes shoppable ads for product reviews and 'unboxing' videos

The holiday shopping season is here — and so are YouTube's clickable in-video ads. 

By David Kirkpatrick • Nov. 3, 2015

Macy's holiday campaign looks to make wishes come true

Eighth 'Believe' holiday campaign features a magic pen and gamified app. 

By Ian P. Murphy • Nov. 3, 2015

RetailMeNot raises yearly guidance amid falling profits

While mobile was something of a savior in Q3, the rise of mobile wallets could be yet another challenge for the coupon site.

By Daphne Howland • Nov. 3, 2015

Alex & Ani driving app visits with a mix of content and commerce

The jewelry retailer's app reached 80,000 downloads in the first three weeks after it launched. 

By Ian P. Murphy • Nov. 3, 2015

Kmart brings back the Blue Light Special

The discounter hopes its fabled marketing ploy will breath new life into the troubled chain.

By Barbara Thau • Nov. 3, 2015

Report: Paper coupons still favored by most consumers, including millennials

But thanks to the high usability of mobile wallets, mobile coupons will likely increase in use and popularity, according to CreditCards.com.

By Daphne Howland • Nov. 2, 2015

Starbucks continues to lead mobile payments

One in five transactions (21%) at stores is executed via mobile, the coffee chain reports. 

By Ian P. Murphy • Nov. 2, 2015

DMA: Data-driven initiatives deliver

Marketers say revenues grew alongside spending in the second quarter. 

By Ian P. Murphy • Nov. 2, 2015

Mall Santas bring retailers their holiday wish: More shoppers

Mall Santas do more than just sit there for photo ops.

By Daphne Howland • Nov. 2, 2015

Curalate Reveal brings shoppability to blog pictures

Curalate brings click-through links to multiple-product photos.  

By Ian P. Murphy • Oct. 30, 2015

Twitter's user growth stalls as analysts question future plans

Twitter shares reacted poorly to the earnings report, while Dorsey asked investors for patience to show meaningful user growth.

By Natalia Angulo • Oct. 28, 2015

Creative displays paying off at Target

Stores can more easily connect with customers if they take advantage of their physical, three-dimensional spaces.

By Daphne Howland • Oct. 28, 2015

Target's new tool scouts the best houses for trick or treating

The retailer taps into user-generated content to generate holiday excitement. 

By Barbara Thau • Oct. 28, 2015

Study: Targeted offers deliver mobile customers

RetailMeNot says e-mail and apps are effective in driving e-commerce. 

By Ian P. Murphy • Oct. 28, 2015