Nike pins hopes of rally on Rio Olympics, basketball business

The sportswear giant, beset by flat sales in North America and an inventory glut, says things are on the rebound, and analysts mostly agree.

By Daphne Howland • July 22, 2016

How brands can leverage the Pokemon Go craze—and what they can learn from it

The mobile app may represent a turning point in bringing augmented reality into the mainstream. But it also offers tangible benefits to brands.

By David Kirkpatrick • July 20, 2016

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Facebook study finds many holiday shoppers turn to mobile

Online purchases made on mobile devices increased 33% in the holiday season last year. 

By Daphne Howland • July 20, 2016

Adidas outlines turnaround amid heavy competition

The sportswear company's U.S. chief also resorted to a bit of trash-talking towards rival Under Armour's sponsored athletes. 

By Daphne Howland • July 20, 2016

McDonald's goes for Pokemon Go sponsorship in Japan

The fast food giant's Japanese business unit reportedly is set to become Pokemon Go's first corporate retail sponsor as the hit mobile game launches there this week.

By Dan O'Shea • July 19, 2016

Urban Outfitters gets political with anti-Trump swag

The retailer's “IDK NOT TRUMP THO” T-shirt is a hit with its target consumer.

By Daphne Howland • July 19, 2016

GameStop sales double, courtesy of Pokemon Go craze

The retailer is a longtime licensee of Pokemon products and is the world's single largest distributor of Pokemon games and collectibles.

By Dan O'Shea • July 18, 2016

Facebook adds tools to help mobile apps attract active users

Retail marketers use the social media empire's tools to find new users most likely to buy on their apps.

By Dan O'Shea • July 18, 2016

Retailers flaunt charitable networks in back-to-school push

Target, Kohl’s and J.C. Penney are touting their support of classrooms, kids and other educational programs.

By Daphne Howland • July 18, 2016

Google slammed with new EU antitrust charges over shopping search

The charges are the third set from European antitrust regulators. 

By Daphne Howland • July 15, 2016

Malls turn to climbing walls, medical offices for new anchors

These types of businesses provide customers with interactive “experiences” that are distinct from shopping—and don’t face competition from the likes of Amazon and other online retailers.

By Daphne Howland • July 15, 2016

Google's new feature allows users to search for products in local stores

Search listings for retail locations now include an option to view the products available.

By David Kirkpatrick • July 14, 2016

Report: Pokemon Go retail-sponsored locations coming soon

Although sponsorship deals haven't been made yet, some techies have discovered evidence in Pokemon Go's code that McDonald’s has forged such a partnership. 

By Daphne Howland • July 14, 2016

Fanatics wants sports fans' help for first national ad campaign

The retailer has struggled to position itself as a top-of-mind brand with sports fans.

By Kelsey Lindsey • July 13, 2016

Google launches new visual search ads for retailers

The new format will answer broad product search queries with a range of products that match.

By David Kirkpatrick • July 13, 2016

Wal-Mart taps Publicis Groupe for US advertising, in-store creative

The retailer's decade-long creative relationship with Interpublic's Martin Agency will now shift entirely to Publicis Groupe.

By Daphne Howland • July 13, 2016

Retailers cash in on Pokemon Go phenomenon

While some retailers are kicking players out of their stores, others are taking advantage of the flow of people trying to catch 'em all.

By Daphne Howland • July 12, 2016

Amazon offers exclusive Prime deals through virtual assistant Alexa

Amazon's popular Echo, Echo Dot and Amazon Tap devices allow voice ordering options via Alexa.

By Daphne Howland • July 8, 2016

Pinterest refocuses marketing strategy on search

The social network is actively courting marketing dollars ahead of its anticipated IPO.

By David Kirkpatrick • July 6, 2016

How Revolve built a loyal following on social media

For Revolve, focusing on where and how the company communicates with its core customers has allowed it to grow a fiercely loyal fan base, including 1.1 million Instagram followers. 

By Natalia Angulo • July 6, 2016

Amazon pumps up Prime Day with countdown deals, one-hour delivery

It could be another huge “rummage sale” with a lot of mundane items on offer, but that might be the perfect demonstration for new Prime members.

By Daphne Howland • July 6, 2016

Amazon discounts Android phones in exchange for lockscreen ads

The pricing promotion is only available to Prime members. 

By Jason Ankeny • June 29, 2016

Sam's Club offers Costco members free entry after credit card debacle

The warehouse club is using Costco's recent credit card switch as an opportunity to steal away customers.

By Daphne Howland • June 29, 2016

Report: Amazon Prime Day deals pale compared to Black Friday offers

Amazon Prime Day prices last summer were higher on average than during the company's Black Friday sales event.

By Dan O'Shea • June 28, 2016

Watchdog group calls out Wal-Mart for 'deceptive' Made in USA claims

The Truth in Advertising probe comes less than a year after Wal-Mart dropped all "Made in USA" logos from products on its website following an FTC probe. 

By Kelsey Lindsey • June 28, 2016