Adidas ditching TV ads to reach Generation Z on mobile

The sports apparel brand took back its number two spot behind Nike last year, and its plans for the future are ambitious — and focused squarely on digital.

By Daphne Howland • March 16, 2017

How E.L.F. Cosmetics builds community and drives results with micro-influencers

An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.

By Chantal Tode • March 15, 2017

Explore the Trendline➔

How personalization shapes the retail industry

As consumer data becomes more readily available, a host of new opportunities have opened up for retailers that want to tap into shopper data.

By Retail Dive staff

CVS Health dedicates $10M to expand tobacco-free effort

New collaborations and programs will roll out throughout this year, emphasizing anti-smoking education, tobacco-control advocacy and healthy behavior programming. 

By Daphne Howland • March 14, 2017

Report: TJ Maxx's 'brand value' soars 79%

The off-price retailer was recognized as a highly valuable global retail brand thanks to its reputation for "exceptional value," according to a report by brand business valuation and strategy consultancy Brand Finance. 

By Daphne Howland • March 14, 2017

10 Items or Less: How FX and Costco make retail marketing weird and wonderful

Each week, Retail Dive Editor Jason Ankeny weighs in on the industry headlines and trends capturing his attention. This time around: sadcoms, speed and Sears.

By Jason Ankeny • March 14, 2017

Survey: Consumers want more integration between in-store, mobile capabilities

About 43% of consumers are receptive to personalized prices based on their shopping patterns, and 39% would visit a mall or shopping center more often if they received alerts about products they are interested in purchasing.

By Dan O'Shea • March 13, 2017

Sephora again makes over Virtual Artist augmented reality app

New features include eyeshadow virtual try-on, an Expert Looks preview and virtual tutorials for brows, contouring and highlighting.

By Dan O'Shea • March 13, 2017

Walgreens fills chief marketing, merchandising vacancies

Adam Holyk and Joe Hartsig will take over for outgoing executive Linda Filler as the drugstore chain awaits word on its planned merger with rival Rite Aid.

By Daphne Howland • March 13, 2017

Best Buy denies FBI, Geek Squad techs worked together without warrants

"We have not been trained by the FBI nor have we ever shared customer lists, conducted surveillance or searched customer computers for them," the electronics retailer maintains.

By Daphne Howland • March 13, 2017

Target ups data analytics game through series of 'acqui-hire' deals

"Acqui-hires allow us to accelerate both onboarding the right kind of talent, onboarding the right kind of technologies and getting to market much faster," said Target Senior Vice President Paritosh Desai.

By Dan O'Shea • March 12, 2017

Snap opens pop-up Spectacles shop in LA

This marks the second physical store to sell the hardware following the closing of the first, New York-based location on Feb. 20, and comes just one week after Snap's IPO.  

By David Kirkpatrick • March 10, 2017

Amazon to offer shopping in Spanish

The e-commerce giant’s move to reach Spanish-speaking and bilingual shoppers is a challenge to Target, which has focused several past marketing efforts on reaching Hispanic shoppers.

By Daphne Howland • March 10, 2017

eBay, Google demo ShopBot appraisal feature for Google Home users

The digital concierge service is capable of telling users how much various items in their possession may be worth.

By Dan O'Shea • March 9, 2017

Wal-Mart testing in-store touchscreens in challenge to Amazon

The interactive kiosks on trial at some Texas stores help toy shoppers identify what they might want, or order a specific item they can’t locate on shelves.

By Daphne Howland • March 9, 2017

Instacart adds $400M in Series D, plans expansion to 25 new markets

The funding vaults the estimated total value of the grocery shopping and delivery startup to $3.4 billion, up from $2 billion in its previous round.

By Dan O'Shea • March 8, 2017

Nike designs new shoe to help elite marathoners break two-hour threshold

The Zoom Vaporfly Elite leverages technology advancements like 3-D knitting, progressive midsole cushioning (lighter, softer and more responsive than traditional foams) and biomechanics analysis.

By Dan O'Shea • March 8, 2017

Best Buy swaps Intel concessions for Alienware gaming zones

The electronics retailer is rolling out Alienware PC Gaming Experience zones where customers can test out new games and ask specialists questions.

By Daphne Howland • March 8, 2017

4 reasons why Amazon Dash still doesn't deliver the goods

The e-commerce giant's automated commerce program seems promising in principle, but there’s a long way to go before it pushes consumers’ buttons.

By Phillip Adcock • March 8, 2017

Pinterest unveils browser button to power web-wide image search

Users can enable image searches via the browser button by hovering over any image on a given site, then selecting the magnifying tool to instantly discover visually-similar ideas on the Pinterest platform.

By Dan O'Shea • March 7, 2017

Lowe's testing Holoroom How To virtual reality helper for DIY projects

The proof-of-concept program allows customers to use a VR headset and get step-by-step instructions to complete a DIY project.

By Dan O'Shea • March 7, 2017

HowGood rakes in $4.2M to cultivate socially-conscious product rating platform

The company's platform analyzes and rates products based on environmental sustainability and other social values embraced by some consumers.

By Dan O'Shea • March 2, 2017

Brands in crisis: A practical guide for regaining control

At some point, almost every retailer will face a public relations episode that requires attention. Experts say that learning how to respond — and how not to respond — can turn a bad situation around.

By Lara Ewen • March 2, 2017

How Macy's is taking a page out of J.C. Penney's beauty playbook

As department stores continue to wobble under weak apparel sales, some are looking at beauty as a beacon to lure younger shoppers.

By Laura Klepacki • March 1, 2017

10 Items or Less: What retailers can learn from the Grateful Dead

Each week, Retail Dive editor Jason Ankeny weighs in on the industry headlines and trends capturing his attention. This time around: Deadheads, designers and drones.

By Jason Ankeny • Feb. 28, 2017

Nike nets FIBA deal to boost basketball brand worldwide

The brand will sponsor the international basketball association's upcoming World Cup in China, among other events.

By Dan O'Shea • Feb. 27, 2017