Marketing: Page 150
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Amazon turns to Apple for AR shopping app
The e-commerce company's AR app pushes the envelope by giving consumers more than just furniture for their virtual viewing pleasure.
By Dan O'Shea • Nov. 2, 2017 -
Glossier, Stitch Fix among most disruptive companies
Moda Operandi and Casper, along with other innovative companies, rounded out the startup edition of LinkedIn's Top Companies list.
By Cara Salpini • Nov. 1, 2017 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Walmart dumps Danskin
The retail giant may be hoping to replace the iconic brand with one of its own making in the popular and very competitive athleisure market.
By Daphne Howland • Nov. 1, 2017 -
Only 58% of retailers invest in tech to handle holiday sales spikes
Seasonal hiring and additional inventory may no longer be the best way to handle holiday shopping spikes, a new survey found.
By Dan O'Shea • Nov. 1, 2017 -
Deep Dive
A peek inside Nordstrom's merchandise-free 'Local' shop
The store borrows from the showroom concept and is all about experience, as Nordstrom embraces the spirit of innovation to attract new demographics and better compete.
By Corinne Ruff • Nov. 1, 2017 -
Personalization is still lacking and shoppers are getting frustrated
Only 22% of consumers actually find their retail shopping experience to be highly personalized, according to a recent study.
By Dan O'Shea • Oct. 31, 2017 -
BJ’s unveils new mobile app in latest omnichannel move
As the future ownership of the company remains an open question, the warehouse club continues to integrate its in-store and online experiences.
By Dan O'Shea • Oct. 31, 2017 -
Facebook tops Pinterest, Instagram for last-click social commerce
Nearly half of social media users in the U.S. said they made their most recent purchase from the platform, according to a recent study.
By David Kirkpatrick • Oct. 31, 2017 -
REI revamps #OptOutside
In the third year of the campaign, the outdoor retailer is launching a search engine populated with user-generated content.
By Cara Salpini • Oct. 30, 2017 -
Walmart expands use of in-store inventory robots
Robots will soon be on call at more than 50 of the big-box retailer's stores to conduct inventory checks and give associates more time to spend with customers.
By Dan O'Shea • Oct. 30, 2017 -
Bon-Ton adds FAO Schwarz to boost holiday toy sales
The struggling department store retailer is also in talks with private equity firm Sycamore Partners to potentially sell off assets, Bloomberg reports.
By Daphne Howland • Oct. 30, 2017 -
Deep Dive
There’s still time to take a bite out of Halloween sales
It's not all about tricks or treats. Here's a look at what we can expect from Halloween 2017 and what retailers should be doing as the days leading to the hauntingly lucrative holiday wind down.
By Cara Salpini • Oct. 27, 2017 -
Opinion
How to win the whole holiday season
Emily Hamilton of FRCH Design Worldwide outlines what retailers can do before, during and after the holidays.
By Emily Hamilton • Oct. 27, 2017 -
EBay goes live with image search capabilities
Users of the online marketplace can now search for 1.1 billion site listings via image, as the visual technology becomes more popular.
By Dan O'Shea • Oct. 27, 2017 -
Deep Dive
How chat and voice tech are changing retail
New chat channels are emerging as a real-time alternative to e-mail, along with other technologies, but a comprehensive view matters most.
By Dan O'Shea • Oct. 26, 2017 -
Amazon puts Alexa skills behind subscription paywall
The e-commerce giant is loosening its leash on developers, letting them charge users via a subscription model for additional skill content.
By Dan O'Shea • Oct. 26, 2017 -
Facebook could relegate retailer posts to a separate feed
The social network is looking to calm fears over a test which, if implemented, would pull public page posts from the personal news feeds of its users.
By Dan O'Shea • Oct. 26, 2017 -
American Eagle's NYC concept lets students do laundry while shopping
The new store also includes amenities like a "jeans gallery," as well as a bar and lounge with a view of Union Square.
By Daphne Howland • Oct. 26, 2017 -
Sears revives the Wish Book holiday catalog
Given its struggles, who could blame Sears for taking a trip back in time with the revival — in print and online — of the holiday-themed book.
By Daphne Howland • Oct. 26, 2017 -
Google’s Showcase Shopping ads aim to lure shoppers early on
The format is available to all brands for the first time, enabling them to group related products to boost discoverability when shoppers search with broad terms.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 25, 2017 -
Walmart reorganizes Home with a group president and new top exec for Hayneedle
Walmart is strengthening the home category with new leadership across all digital properties while one of those units, Hayneedle, gains an exec with a millennial-focused brand history.
By Dan O'Shea • Oct. 24, 2017 -
Deep Dive
Lord & Taylor could be the anchor to Walmart's web mall
A partnership with the upscale department store could allow the big-box retailer to tap into a wealthier market, but it also stands to dilute the brand.
By Corinne Ruff • Oct. 24, 2017 -
Mastercard teams up with Saks to show the future of AR shopping
Two red-hot technologies — AR and eye-scanning for payment — were featured in a demonstration at fintech conference Money 20/20 this week.
By Dan O'Shea • Oct. 24, 2017 -
Deep Dive
The definitive guide to generational marketing
A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z — but what if it's time to get social with the boomers and bring Gen Zers into stores? Here's everything you need to know about marketing by generation.
By Cara Salpini • Oct. 20, 2017 -
Amazon offers brands 'premium' product pages for $500K
Marketers willing to pay up can enhance product pages with wide-screen videos and interactive multi-media displays.
By David Kirkpatrick • Oct. 20, 2017