Marketing: Page 148
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Barnes & Noble looks to hold Black Friday momentum with '12 Days of Inspiration'
The company no doubt would like to avoid repeating its fourth quarter performance last year.
By Daphne Howland • Nov. 30, 2017 -
Deep Dive
Are Calvin Klein’s Amazon pop-ups dissing department stores?
Traditionally the brand releases exclusive collections through department store channels, but the partnership signals the apparel retailer is looking for new growth.
By Corinne Ruff • Nov. 29, 2017 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Wayfair is dominating West Elm and Ikea on social media
The furniture e-tailer had the fastest-growing audience on social media among competitors during the week of Black Friday, according to a new study.
By Robert Williams • Nov. 29, 2017 -
Deep Dive
30 minutes with Sephora’s head of marketing
Deborah Yeh, SVP of marketing and brand at Sephora, gave Retail Dive a glimpse into three of the retailer's most dynamic marketing moves.
By Cara Salpini • Nov. 29, 2017 -
Abt Electronics sees a 15% holiday weekend sales jump
Single-store star Abt had a stellar start to the holiday season thanks to an emphasis on customer experience.
By Dan O'Shea • Nov. 28, 2017 -
Opinion
What retailers need to do right now to survive
As retailers drop like flies, shuttering stores and filing for bankruptcy, Lee Peterson of WD Partners outlines three key survival strategies.
By Lee Peterson • Nov. 28, 2017 -
Black Friday Twitter engagements totaled nearly 785M
The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals, a new study found.
By David Kirkpatrick , Peter Adams • Nov. 28, 2017 -
Deep Dive
7 lessons from Cyber Monday
The online sales holiday raked in $6.6 billion — up 17% over last year — and showed the rising force of mobile in digital holiday sales.
By Ben Unglesbee • Nov. 28, 2017 -
Deep Dive
Meet the winners and losers of Black Friday 2017
Here's how Best Buy, Macy's, J.C. Penney, Amazon and others fared over the blockbuster holiday shopping weekend.
By Corinne Ruff • Nov. 27, 2017 -
Athleta, Lululemon score big on in-store experience
While the Lego Store and the Disney Store took the top two spots, Nordstrom, Nike and T.J. Maxx also performed well, according to a study by reputation.com.
By Daphne Howland • Nov. 27, 2017 -
Cyber Monday emails convert 53% more than Black Friday ones
The online shopping day is having more success for marketers, although Black Friday still posts above average open rates, according a new study.
By Cara Salpini • Nov. 22, 2017 -
Deep Dive
Retail Therapy: Neiman Marcus is thankful for deep pockets
From a $527 turkey dinner to a Cyber Monday escape pod, this edition is all about the holiday weekend.
By Cara Salpini • Nov. 22, 2017 -
Deep Dive
A retailer’s guide to Black Friday 2017: 3 trends to watch
The shopping holiday has turned into a month-long event culminating over Thanksgiving weekend. From which Twitter accounts to follow to trends to watch, here's what you need to know this year.
By Corinne Ruff • Nov. 22, 2017 -
The 2017 holiday rush could be proving ground for in-store innovations
From RFID to smart dressing rooms, retailers have been investing in and testing technology, but the holiday season will separate the gimmicks from the money makers, according to Forrester retail analyst Sucharita Mulpuru.
By Dan O'Shea • Nov. 21, 2017 -
Retailers see mobile share of sales growing 10% by 2020, survey says
Brick-and-mortar retailers should focus on in-store experiences that capitalize on the shift to smartphones to stay competitive with sites like Amazon.
By Robert Williams • Nov. 21, 2017 -
Amazon, CVS roll out Pinterest tool for personalized gift ideas
Bed Bath & Beyond, Universal Pictures and other brands are also leveraging a "Secret Santa" feature that enables users to create custom idea boards.
By David Kirkpatrick • Nov. 21, 2017 -
Deep Dive
Why REI and Modcloth will close on Black Friday, and prosper
Not all retailers are open on Black Friday, nor should they be. There are benefits to both, particularly when it comes to branding.
By Cara Salpini • Nov. 21, 2017 -
Raysonho. (2016). "Saks Fifth Avenue in Toronto" [photograph]. Retrieved from Wikimedia Commons.
Saks launches gift-themed Messenger chatbot ahead of Black Friday
The offering could help the retailer reach young shoppers earlier in the buying journey than the typical customer service bot.
By Natalie Black (Koltun) • Nov. 20, 2017 -
Foot Locker pumps up Nike partnership with new store concepts
The athletics retailer had its best day on Wall Street in years as analysts show confidence that it can hold its own.
By Daphne Howland • Nov. 20, 2017 -
Podcast
Conversational Commerce: Black Friday predictions for 2017
With a fierce price war brewing this season, in-store and mobile experiences will be critical differentiators for retailers not named Amazon, Moody's Charlie O'Shea told Retail Dive on the podcast.
By Corinne Ruff • Nov. 17, 2017 -
Deep Dive
Retail Therapy: Stranger Things sends sales upside down
Truth was stranger than fiction this week as a vintage sweatshirt from the hit Netflix series helped the Science Museum of Minnesota rake in big bucks.
By Cara Salpini • Nov. 17, 2017 -
Williams-Sonoma gets an edge in the augmented reality race
The home goods retailer acquired Outward, a 3-D imaging startup, in what looks to be a dedicated move toward using more of the tech.
By Dan O'Shea • Nov. 17, 2017 -
Calvin Klein opens holiday pop-ups with Amazon
Like Nike and Kohl's before it, Calvin Klein is forging a partnership that brings a host of challenges.
By Daphne Howland • Nov. 17, 2017 -
Study: Black Friday mobile shopping to jump 45% from 2015
Americans are forecast to spend 45 million hours on Android shopping apps alone during the holiday week.
By Robert Williams • Nov. 16, 2017 -
Nordstrom, Home Depot put Pinterest’s Pincodes in stores
Shoppers can use the app in brick-and-mortar locations to unlock content.
By David Kirkpatrick • Nov. 15, 2017