Walmart taps Ellen DeGeneres for new fashion line

The collections from EV1, which stands for "everyone," is meant to be both inclusive and adorable, the talk show host said.

By Daphne Howland • Aug. 15, 2018

Why a lawsuit against Nike could change everything — or nothing

The athletics retailer has been in the spotlight since March for sexual misconduct allegations, but having a strong brand could protect it from any lasting damage.

By Cara Salpini • Aug. 15, 2018

Explore the Trendline➔

Digital innovation and technology trends in retail

Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

By Retail Dive staff

Sephora's loyalty revamp aims to keep members blushing

Changes to the beauty retailer's popular loyalty program include more points for higher-tiered members and expanded rewards items.

By Cara Salpini • Aug. 14, 2018

Most shoppers abandon their purchase if checkout is too hard

A recent study by Splitit found that over 87% of online customers are willing to drop their cart if it's too difficult to purchase, and 55% would never return.

By Jacqueline Renfrow • Aug. 13, 2018

10 Amazon myths examined

The e-commerce giant has a reputation as the retail bogeyman, but which tales are true and which ones are exaggerated?

By Corinne Ruff , Ben Unglesbee , Laura Heller , Cara Salpini • Updated Aug. 15, 2018

Gap expands cardless rewards pilot to California

The apparel retailer has found success offering loyalty perks without a credit card, following in the footsteps of Macy's, Target and J. Crew.

By Daphne Howland • Aug. 10, 2018

Retail Therapy: How to sew denim on denim and charge $600 for it

In the crowded space of double denim jeans, R13 is trying to stand out with the usual tricks … an outlandish price tag and no fashion sense.

By Cara Salpini • Aug. 10, 2018

The Information: Only 2% of Alexa users reportedly purchase off the devices

The publication cited "two people briefed on the company's internal figures" for the statistic, and also claimed that of those 2%, 90% didn't make a second purchase.

By Dan Alaimo • Aug. 8, 2018

DSW debuts Las Vegas concept store

The store offers services beyond shoe sales and a spectacle fit for "Sin City."

By Daphne Howland • Aug. 8, 2018

Amazon now lets Alexa users shop for delivery from Whole Foods

This comes as questions arise around just how strong consumers' interest is in voice shopping.

By Robert Williams • Aug. 7, 2018

Walmart is now selling Gobble meal kits on its website

The retailer has added the 15-minute, one-pan offerings to an assortment that includes both online and in-store options.

By Patti Zarling • Aug. 7, 2018

Athleta bucks 'girls in sports' stereotypes with back-to-school push

The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers.

By Natalie Black (Koltun) • Aug. 7, 2018

J. Crew bets on brand loyalty with new membership program

The struggling apparel retailer joins Target and Macy's in trying to lock in customers without requiring a store card.

By Daphne Howland • Aug. 6, 2018

Ikea refreshes marketing with experiential, digital push and fewer print catalogs

Limited-run Inspiration Experiences in New York and Chicago and a giant digital catalog in larger urban areas will help the Swedish home furnishings retailer celebrate its 75th anniversary. 

By Erica Sweeney • Aug. 3, 2018

Aerie pushes body positivity with new bras, measuring

American Eagle's lingerie brand has gone as far as reinventing measuring tape to make it easier to find the right bra.

By Daphne Howland • Aug. 3, 2018

Retail Therapy: Designer label fights its way into men's hearts

Van Heusen banks on a partnership with UFC stars to help men realize how easy it is to beat each other up in their business attire.

By Cara Salpini • Aug. 3, 2018

Nordstrom to sell assortment from Ann Inc.'s Lou & Grey

The move furthers the department store's effort to bring in popular third-party brands and could help Ascena move one of its most stylish lines into the limelight.

By Daphne Howland • Aug. 2, 2018

Amazon's private label push is a signal to brands to focus on experience

In light of Amazon's recent focus on its brands, retailers need to double down on the one thing that Amazon can't offer — the brand experience, writes Sam Kliger, CEO of KWI.

By Sam Kliger • Aug. 2, 2018

Under Armour VP of global brand management departs

Adrienne Lofton led the brand's latest and largest-ever campaign in terms of global reach and investment, and some reports say she's headed for Nike.

By Erica Sweeney • Aug. 1, 2018

Tommy Hilfiger unveils chip-embedded clothing line

The brand is hoping customers will trade rewards points for any privacy concerns they might have about the technology.

By Dan O'Shea • July 31, 2018

WeWork goes to WeMRKT

Coworking conglomerate WeWork's latest move expands its community-oriented approach into retail. But why?

By Lara Ewen • July 31, 2018

Aerie mimics UGC to boost authenticity on YouTube

"Cheap and cheerful" formats like tutorials, fit guides or shooting in front of simple fabric backdrops make the branded videos feel more authentic, Gartner L2 found.

By Natalie Black (Koltun) • July 30, 2018

American Eagle spotlights real customers in fall campaign

As part of the push, the brand also partnered with Universal Music Group and Brands for a content series spotlighting emerging music artists. 

By Erica Sweeney • July 27, 2018

Retail Therapy: Twitter plays the Trump card

After Ivanka Trump announced her namesake clothing brand would shut down, social media users roasted the designer turned political adviser.

By Cara Salpini • July 27, 2018

Business Insider: H&M taps Instagram influencers for clothing designs

The retail marketer's millennial-focused Nyden brand brought on nine digital creators to gauge consumer preferences for its latest collection. 

By Erica Sweeney • July 26, 2018