Lands' End takes to the road in latest campaign

The apparel retailer has tried to extricate itself from Sears' shadow in recent years, and this solo campaign pulls on the popularity of older favorites to win back customers.

By Cara Salpini • Aug. 23, 2018

Nike’s mobile strategy dominates other athletics retailers

According to a report by Gartner L2, three of Nike's apps have over 300,000 downloads each, and the company has outperformed others in the activewear space.

By Dan Alaimo • Aug. 22, 2018

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

L'Occitane's new NYC flagship boasts experience-rich concept

The retailer is revamping stores with a focus on customer engagement as it faces increased competition in the red-hot beauty market.

By Daphne Howland • Aug. 21, 2018

True Religion taps Bella Hadid for brand revamp

The denim brand exited bankruptcy in an orderly fashion last year and is poised to capture the more stylized end of the market, as well as younger consumers.

By Daphne Howland • Aug. 21, 2018

REI names first VP of commerce and experiences

Outdoor recreation is a segment where retail experience matters almost as much as marketing. 

By Dan Alaimo • Aug. 21, 2018

DKNY partners with Meitu on AR fragrance campaign

The promotion, which runs for two weeks in each target country throughout the Asia-Pacific region, includes a branded filter for the BeautyPlus app. 

By Robert Williams • Aug. 20, 2018

Gap taps activists, artists for inclusive ad campaign

The company hasn't made many waves with its fashion for years, but this summer's campaign featuring young advocates and artists is getting noticed.

By Daphne Howland • Aug. 20, 2018

Retail Therapy: Balenciaga and the $250 key to nowhere

It takes a certain amount of talent to consistently produce this many useless accessories and still charge hundreds of dollars for them.

By Cara Salpini • Aug. 17, 2018

Transparency on social media is more important than ever

A new report from Sprout Social also found that a lack of transparency could lead 86% of respondents to purchase from a competitor.

By Erica Sweeney • Aug. 17, 2018

Neutrogena, Sonos beta test use of video in Amazon search campaigns

Currently only available on iOS devices, the ads are shown below the fold in search results. 

By Robert Williams • Aug. 16, 2018

Study: Amazon’s share of smart speaker shipments fell to 41% from 76% last year

During Q2, Google boosted its share of smart speaker shipments to 28% from 16% during the same period a year ago, Strategy Analytics found.

By Robert Williams • Aug. 15, 2018

Walmart taps Ellen DeGeneres for new fashion line

The collections from EV1, which stands for "everyone," is meant to be both inclusive and adorable, the talk show host said.

By Daphne Howland • Aug. 15, 2018

Why a lawsuit against Nike could change everything — or nothing

The athletics retailer has been in the spotlight since March for sexual misconduct allegations, but having a strong brand could protect it from any lasting damage.

By Cara Salpini • Aug. 15, 2018

Sephora's loyalty revamp aims to keep members blushing

Changes to the beauty retailer's popular loyalty program include more points for higher-tiered members and expanded rewards items.

By Cara Salpini • Aug. 14, 2018

Most shoppers abandon their purchase if checkout is too hard

A recent study by Splitit found that over 87% of online customers are willing to drop their cart if it's too difficult to purchase, and 55% would never return.

By Jacqueline Renfrow • Aug. 13, 2018

10 Amazon myths examined

The e-commerce giant has a reputation as the retail bogeyman, but which tales are true and which ones are exaggerated?

By Corinne Ruff , Ben Unglesbee , Laura Heller , Cara Salpini • Updated Aug. 15, 2018

Gap expands cardless rewards pilot to California

The apparel retailer has found success offering loyalty perks without a credit card, following in the footsteps of Macy's, Target and J. Crew.

By Daphne Howland • Aug. 10, 2018

Retail Therapy: How to sew denim on denim and charge $600 for it

In the crowded space of double denim jeans, R13 is trying to stand out with the usual tricks … an outlandish price tag and no fashion sense.

By Cara Salpini • Aug. 10, 2018

The Information: Only 2% of Alexa users reportedly purchase off the devices

The publication cited "two people briefed on the company's internal figures" for the statistic, and also claimed that of those 2%, 90% didn't make a second purchase.

By Dan Alaimo • Aug. 8, 2018

DSW debuts Las Vegas concept store

The store offers services beyond shoe sales and a spectacle fit for "Sin City."

By Daphne Howland • Aug. 8, 2018

Amazon now lets Alexa users shop for delivery from Whole Foods

This comes as questions arise around just how strong consumers' interest is in voice shopping.

By Robert Williams • Aug. 7, 2018

Walmart is now selling Gobble meal kits on its website

The retailer has added the 15-minute, one-pan offerings to an assortment that includes both online and in-store options.

By Patti Zarling • Aug. 7, 2018

Athleta bucks 'girls in sports' stereotypes with back-to-school push

The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers.

By Natalie Black (Koltun) • Aug. 7, 2018

J. Crew bets on brand loyalty with new membership program

The struggling apparel retailer joins Target and Macy's in trying to lock in customers without requiring a store card.

By Daphne Howland • Aug. 6, 2018

Ikea refreshes marketing with experiential, digital push and fewer print catalogs

Limited-run Inspiration Experiences in New York and Chicago and a giant digital catalog in larger urban areas will help the Swedish home furnishings retailer celebrate its 75th anniversary. 

By Erica Sweeney • Aug. 3, 2018