Retail Therapy: Ikea cashes in on iconic TV show sets

In its latest ad campaign, the Swedish furniture retailer looks to "Stranger Things," "Friends" and "The Simpsons" for inspiration.

By Caroline Jansen • May 31, 2019

65% of shoppers prioritize deals, exclusive offers on retail apps

However, retailers should avoid engaging in price wars to compete with online giants like Amazon or Overstock, according to a recent Clutch study.

By Robert Williams • May 30, 2019

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Birchbox grows assortment at Walgreens, rebrands grooming line

BirchboxMan will now be Birchbox Grooming, a move geared toward encouraging inclusivity in the beauty space.

By Cara Salpini • May 30, 2019

Lacoste spins French Open into shoppable TV moments

During the broadcast, viewers will see an alert that indicates when they can scan the TV with a smartphone to begin browsing Novak Djokovic's collection.

By Robert Williams • May 30, 2019

30 minutes with FabFitFun's co-founder

With a recent infusion of $80 million and over one million members, the subscription box service kicked the year off well. Executives may have a solution to keep boxes fresh.

By Cara Salpini • May 30, 2019

Instagram Shopping used by 39% of UK Gen Zers

The Facebook-owned platform has the power to drive impulse purchases among younger consumer groups, GlobalData found.

By Robert Williams • May 28, 2019

WSJ: Target eyes ad firm acquisition

The deal, for WPP's Triad unit, could strengthen Target's in-house ad sales expertise amid a mounting battle for digital dollars with Amazon and Walmart.

By Peter Adams • May 28, 2019

Retail Therapy: Wrangler puts 'Old Town Road' on full display

The jeans company tapped rap/country crossover artist Lil Nas X for a mobile campaign that encourages consumers to scan their "booty."

By Caroline Jansen • May 24, 2019

Nike’s new product drop has ‘Fortnite’ characters sporting signature kicks

Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.  

By Peter Adams • May 23, 2019

Top 5 women's underwear brands losing market share

However, American Eagle-owned Aerie has doubled its growth between 2013 and 2018, according to a Coresight Research report. 

By Kaarin Moore • May 23, 2019

Reuters: Walmart to host 1st event pitching ad business

Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google.

By Peter Adams • May 22, 2019

Nectar parent rebrands as Resident, unveils furniture line

The move pushes the company, which operates mattress brands Nectar and DreamCloud, further into the home furnishing space.

By Caroline Jansen • May 22, 2019

Urban Outfitters to launch apparel rental service

The retailer joins Ascena's Ann Taylor, Express, American Eagle and, of course, Rent the Runway in offering clothing rental in lieu of purchase.

By Daphne Howland • May 21, 2019

TechStyle pilots integration with Google's Shoppable Ads

The parent company of Fabletics, Savage X Fenty and JustFab teamed with social commerce platform Curalate to test the new ad format.

By Robert Williams • May 21, 2019

Wrangler cashes in on ‘Old Town Road’ with scannable denim

Mobile users can scan the back pocket of their jeans to unlock exclusive content and view a new capsule collection inspired by Lil Nas X's viral hit.

By Robert Williams • May 21, 2019

Target's Goodfellow private label moves into men's grooming

Products range from beard oil to cologne and body wash, and all will be priced between $3.99 and $16.99.

By Cara Salpini • May 20, 2019

Mobile marketing efforts of retailers disappoint C-suite execs

Only 37% of respondents said the industry is effectively using the medium, according to a survey by experience marketing agency George P. Johnson.

By Robert Williams • May 20, 2019

Macy’s summer campaign heads outside with Pinterest Pincodes

This summer, visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan and shop fashions curated for that location.

By Dianna Christe • May 20, 2019

How relevant messaging impacts customer retention and loyalty

Offering your customers a relevant message, on a relevant channel, at the time when they’re interested creates a level of personalization that crafts a better overall customer experience.

May 20, 2019

Four questions to ask when choosing a marketing automation platform for e-commerce

With the sheer amount of marketing automation platforms that currently exist, how can you know you’ve chosen the best one?

May 20, 2019

Retail Therapy: The dream of the '90s is alive in retail

Everyone's favorite digital pet, Tamagotchi​, makes a comeback in the U.S.

By Caroline Jansen • May 17, 2019

H&M expands loyalty program to US

The approach is fairly conventional but had already garnered more than 35 million members before the extension.

By Daphne Howland • May 17, 2019

Study: Mobile gaming more popular than social media

Tapjoy found that people are likely to pay attention to ads in mobile games, ahead of the internet, magazines and billboards.

By Robert Williams • May 17, 2019

What the Harry's acquisition means for retailers

Yet another startup has been scooped up by a consumer products giant hoping to profit from its close connection to customers.

By Daphne Howland • May 16, 2019

Rent the Runway brews up brand awareness with Compass Coffee promotion

The apparel rental retailer is taking over coffee shops in Washington, D.C., this week to boost its Unlimited subscription.

By Cara Salpini • May 16, 2019