Gap launches 'It's our denim now' campaign

The brand is turning to its core jeans offer as it prepares to separate from the Old Navy banner that has supported it for years.

By Daphne Howland • July 31, 2019

Pinterest rolls out browsable catalogs alongside Pins

Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.

By Barry Levine • July 31, 2019

Explore the Trendline➔

The latest in experiential retail

From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

By Retail Dive staff

Gucci hires diversity chief

The luxury Italian label hopes to change its internal culture and global brand strategy following controversial missteps earlier this year.

By Daphne Howland • July 31, 2019

30 minutes with the CEO of Birchbox

Co-founder Katia Beauchamp breaks down the beauty brand's model, marketing changes and why she chose Walgreens as a partner.

By Cara Salpini • July 30, 2019

Walmart, CVS pilot Contobox’s shoppable ads

Early campaigns found that users were 4.5 times more likely to begin browsing products within the interactive ads than click through to a brand's website.

By Natalie Black (Koltun) , Robert Williams • July 26, 2019

Retail Therapy: Cheez-It's bid to win the hearts of sommeliers

The brand, known for its cheese-flavored crackers, teamed up with House Wine to unveil a product that's the best of both worlds.

By Caroline Jansen • July 26, 2019

ModCloth launches outlet site

The new discount section of the apparel brand's website is meant to win new shoppers and get in on retail's main clearance period.

By Ben Unglesbee • July 26, 2019

Outdoor Voices issues magazine as part of new storytelling platform

The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing performance.

By Barry Levine • July 25, 2019

Sephora reveals the Next Big Thing

New end caps will feature up-and-coming makeup brands, and should be fully rolled out by the holidays.

By Cara Salpini • July 25, 2019

Study: Mobile web usage overtakes time spent on Facebook by 3%

Mobile app usage has become more fragmented as consumers spend more time on YouTube, Gmail and Instagram.

By Robert Williams • July 24, 2019

Gap Inc. 'Bright Rewards' members spend more, more often

The loyalty program allows customers to earn and use rewards across all the company's brands.

By Daphne Howland • July 22, 2019

Prime Day boosted store traffic for Amazon and rivals alike

According to Placer.ai, the event didn't just buoy e-commerce sales — it also led to increases in foot traffic at Whole Foods, Walmart, Target and Best Buy.

By Ben Unglesbee • July 22, 2019

Hollister's Gilly Hicks makes a comeback

As Abercrombie & Fitch Co. scaled back its lingerie brand in recent years, rival American Eagle and a slew of pure-plays took on Victoria's Secret.

By Daphne Howland • July 22, 2019

Why dynamic and personalized pricing strategies haven’t taken over retail — yet

The robots are here and ready to overthrow the standardized price tag. They're just waiting for retailers to hit the start button. 

By Ben Unglesbee • July 22, 2019

ThirdLove to open 1st retail store

The bra and underwear company will launch a 'fit experience' location in New York City that will be open through the end of 2019. 

By Kaarin Moore • July 19, 2019

Retail Therapy: Oscar Mayer wants you to relish its Wienermobile

The brand this week made some dreams come true by announcing the iconic hot-dog-on-wheels will be available for rent on Airbnb.

By Caroline Jansen • July 19, 2019

Nordstrom faces backlash over Anniversary Sale early access

Tiered loyalty programs have emerged as a way to meaningfully reward customers. But there's confusion about Nordy Club's perks before the highly anticipated event officially begins.

By Daphne Howland • July 18, 2019

Tru Kids, b8ta to open 2 Toys R Us stores in time for the holidays

The defunct toy retailer is making a comeback through a joint venture that will focus stores around experience and generate revenue from vendor fees.

By Ben Unglesbee • July 18, 2019

Chico's-owned Soma to sell fit tech bra through b8ta

In addition to offering its "SOMAINNOFIT" bra in the retail concept's stores, the intimates brand also announced an expanded partnership with QVC.

By Caroline Jansen • July 18, 2019

Amazon's most 'aggressive' Prime Day yet

At the midpoint of its big summer sale, the e-commerce giant is taking aim at other retailers and also Google.

By Daphne Howland • July 16, 2019

From Old Navy to Madewell: How sub-brands grow up to eat their parents

Some stores began as a way for retailers to expand their customer base. Then they took over.

By Daphne Howland • July 16, 2019

IAB: 48% of consumers shop disruptor brands

Direct-to-consumer shoppers are twice as likely as others to see DTC brands as part of their self-expression, the study found.

By Dianna Christe • July 15, 2019

Prime Day sales begin early for Alexa users

Amazon revealed that shoppers who own the smart devices have access to select sales on Saturday by asking, "Alexa, what are my deals?"

By Kaarin Moore • July 12, 2019

Retail Therapy: Starbucks serves a double shot of absurdity

The coffee chain this week rolled out the "Tie-Dye Frappuccino," because apparently it loves Instagram way more than its baristas.

By Caroline Jansen • July 12, 2019

Williams Sonoma brand chief stepping down

The leadership change comes after recent spats of slow and negative sales growth at the kitchenware and home goods brand. 

By Ben Unglesbee • July 11, 2019