Marketing: Page 111
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In fifth year of #OptOutside, REI urges members to 'opt to act'
"It's our biggest megaphone," Chief Customer Officer Ben Steele said of the event, which this year includes nationwide cleanup sites.
By Cara Salpini • Oct. 23, 2019 -
EBay expands ‘holiday creep’ campaign with Twitter jargon jar
The online marketplace will donate $1 to charity every time a brand uses a holiday buzzword on the social media platform.
By Robert Williams • Oct. 21, 2019 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Amazon ranks 3rd among the most valuable brands on Earth
Sportswear players, fast-fashion retailers and luxury brands also held some of the top spots among Interbrand's global rankings.
By Ben Unglesbee • Oct. 18, 2019 -
Column
Retail Therapy: Neiman Marcus brings the holiday cheer
The retailer released its annual gift guide and it includes everything from a champagne vending machine to a $70,000 dog house.
By Caroline Jansen • Oct. 18, 2019 -
Macy's revamps menswear department at Herald Square
The approach, which includes space for a rotating curation of brands every few weeks, will be expanded to the department store's other flagships as well.
By Daphne Howland • Oct. 18, 2019 -
Accenture: More consumers willing to share data when there's transparency
However, more than 75% of consumers said they are uncomfortable with data collection through microphones or voice assistants.
By Robert Williams • Oct. 17, 2019 -
Store concept b8ta expands into fashion, lifestyle
A year after Macy's investment, the "retail as a service" platform is moving into apparel at a location dubbed "Forum" in Los Angeles.
By Daphne Howland • Oct. 17, 2019 -
Lady Gaga, Rihanna and the Kardashians: The rise of celebrity retailers
While businesses have often seen other stores as their biggest rivals, the rich and famous are a force to be reckoned with.
By Kaarin Moore • Oct. 17, 2019 -
Victoria's Secret ushers in uncertainty amid corporate job cuts
The brand's motives for slashing some 50 positions are unclear, following an optimistic shareholders meeting just last month.
By Daphne Howland • Oct. 11, 2019 -
Retailers spent 6% less on holiday ads in 2018
Social media and digital advertising took the lead in spending growth.
By Tatiana Walk-Morris • Oct. 11, 2019 -
Column
Retail Therapy: Best friends on the lam edition
If you are suspected of funneling foreign funds to politicians you are going to need some products to support those life decisions.
By Kaarin Moore • Oct. 11, 2019 -
Michael Kors doubles active users with Facebook Messenger tie-in
The fashion brand's campaign for a new fragrance lets users enter a chance to meet model Gigi Hadid.
By Robert Williams • Oct. 11, 2019 -
Private label sales growing four times faster than national brands
A looming recession will only fortify private labels at a time when mass merchants and grocers have upped their game, says Coresight Research.
By Daphne Howland • Oct. 9, 2019 -
Study: Social media overtakes print for 1st time in global ad spending
Advertisers will boost their spending on social platforms 20% to hit $84 billion this year, Zenith forecasts.
By Robert Williams • Oct. 9, 2019 -
Deep Dive
The department store of the 21st century isn't Macy's
The retailer has whittled its footprint, embraced fresh concepts and unleashed a new strategy. But the magic? It's now found elsewhere.
By Daphne Howland • Oct. 9, 2019 -
New Toys R Us turns to Target to support online sales
The resurrected toy retailer relaunched its website and packed it full of advice and tips for shoppers, but is leaving actual sales to the retail giant.
By Ben Unglesbee • Oct. 8, 2019 -
Adidas first to sell shoes via Snapchat game
Dick's Sporting Goods is also partnering on "Baseball's Next Level" to let gamers buy limited-edition cleats displayed in retro graphics.
By Robert Williams • Oct. 8, 2019 -
Victoria's Secret turns to UK's Bluebella in brand refresh
The company appears to be tweaking its sexy image to one of empowerment as it stakes its comeback in part on collaborations.
By Daphne Howland • Oct. 7, 2019 -
Deep Dive
Who really killed Blockbuster?
With one store left in the world, the video rental chain's approaching extinction is a reminder of all the things that can go wrong in retail.
By Ben Unglesbee • Oct. 7, 2019 -
Over half of shoppers use subscription box services
Dollar Shave Club leads the pack as more retailers and brands introduce subscription services.
By Tatiana Walk-Morris • Oct. 4, 2019 -
Column
Retail Therapy: Skechers is the younger sibling that can't stop copying Nike
The Oregon-based sportswear retailer is suing the casual footwear brand, alleging it "Skecherized" its designs.
By Caroline Jansen • Oct. 4, 2019 -
Google intros price-tracking, enhanced visual search in latest e-commerce bid
Two updates show the search giant ramping up an e-commerce battle with Amazon and Pinterest during the holiday shopping season.
By Peter Adams • Oct. 4, 2019 -
Kardashian-Jenner family launches apparel resale business
The new venture taps into a lucrative apparel trend that is growing as shoppers both look for deals and support sustainability efforts.
By Kaarin Moore • Oct. 3, 2019 -
Opinion
Black Friday: Influencer marketing tips to add to your shopping list
Work early, partner with influencers you trust and focus on the right kind of content, Magda Houalla, head of brand strategy at AspireIQ, writes.
By Magda Houalla • Oct. 2, 2019 -
Stein Mart revamps loyalty program
In addition to doubling the number of points earned through its credit card, a pilot program is also in the works to expand rewards beyond cardholders.
By Lisa Rowan • Oct. 2, 2019