Marketing: Page 106


  • Family Dollar Dollar Tree combo store
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    Courtesy of Dollar Tree
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    Dollar Tree sets up retail media network amid boom for discount category

    Chesapeake Media Group is supported by new technology partnerships with Swiftly Solutions and Aki Technologies.

    By Peter Adams • April 15, 2021
  • Macy’s Backstage opening 45 shop-in-shops

    Betting big on off-price, the department store will operate 10 more spaces than originally planned, along with more freestanding stores.

    By April 15, 2021
  • Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • West Elm's influencer marketing program
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    Courtesy of West Elm
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    West Elm launches influencer ambassador program

    The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales. 

    By Tatiana Walk-Morris • April 14, 2021
  • Bed Bath & Beyond's new 'Home, Happier' marketing campaign
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    Bed Bath & Beyond released a video as part of its "Home, Happier" campaign that features real families. The image was retrieved from its video on April 12, 2021.

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    Bed Bath & Beyond keys into homes' evolving role with new positioning

    "Home, Happier" lays the groundwork for a three-year transformation roadmap that aims to further solidify the retailer's authority in the $180 billion category.

    By Natalie Black (Koltun) • April 14, 2021
  • Ulta and Loop's partnership on sustainable packaging
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    Permission granted by Loop
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    How 5 companies are tackling issues with sustainable packaging this year

    From changing how products are shipped to what containers they're sold in and the product packaging itself, here's how retailers are tackling a myriad of issues.

    By April 14, 2021
  • FabFitFun box
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    Courtesy of FabFitFun
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    With its latest launch, FabFitFun provides most customized experience to date

    Co-founder Katie Echevarria Rosen Kitchens discusses what drove the subscription box service to add the new membership feature.

    By Updated April 13, 2021
  • Grove Collaborative
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    Permission granted by Grove Collaborative
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    Grove Collaborative to enter physical retail for first time via Target

    The DTC brand's best-selling items will be sold in stores along with educational displays debunking myths about sustainable products.

    By Maria Monteros • April 13, 2021
  • Amazon Aplenty
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    Courtesy of Amazon
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    Amazon unveils Aplenty, its newest private label food brand

    The line will soon include hundreds of sweet and salty snacks, frozen foods and standard pantry items in Amazon Fresh stores and online.

    By Sam Silverstein • April 13, 2021
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    Retrieved from Ebay on February 28, 2019
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    EBay to host in-person events to authenticate collectibles

    Customers will be given an estimation of their product's worth and the option to sell it through the e-commerce marketplace.

    By Tatiana Walk-Morris • April 12, 2021
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    Fotolia
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    As CMO appointments rose in 2020, women lost ground, study says

    Marketing leadership boasts greater gender diversity than other departments while facing a persistent succession crisis, with 84% of chief marketers being hired externally.

    By Robert Williams • April 12, 2021
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    Retrieved from Vans on April 09, 2021
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    Column

    Retail Therapy: The unlikely collab between Zabar's and Vans

    The famous Upper West Side grocery store teamed up with the footwear brand for its "Foot the Bill" initiative aimed at supporting local businesses.

    By April 9, 2021
  • Tractor Supply adds new loyalty program perks

    All Neighbor's Club members will receive points per dollar spent in addition to new benefits awarded to every tier level.

    By Tatiana Walk-Morris • April 9, 2021
  • Zulily opens a Sustainability Shop.
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    Retrieved from Zulily on April 07, 2021
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    Zulily showcases eco-friendly items in first Sustainability Shop

    The shop will sell products that are reusable, made from recycled materials or recognized by a third party as meeting certain sustainability standards.

    By Tatiana Walk-Morris • April 9, 2021
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    Best Buy
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    Best Buy pilots $200 membership

    Best Buy Beta comes with perks, including free installations, member pricing and unlimited Geek Squad technical support. 

    By April 8, 2021
  • Nike's House of Innovation in New York
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    Cara Salpini/Retail Dive
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    Teen love for Nike appears to be unshakable

    The brand continues to rank No. 1 among this cohort, which is also concerned about racial equality and the environment, Piper Sandler found.

    By April 8, 2021
  • Opinion

    Retail in a post-COVID world: We need to go back to the way we were

    While it's easy to blame the pandemic for its toll on retail, it merely accelerated changes that were already happening, writes Carl Marks Advisors' Howard Meitiner.

    By Howard Meitiner • April 8, 2021
  • EMarketer: Amazon's share of US digital ad market hits 10% for first time

    Google's ad business is most threatened by Amazon's growth as marketers shift their search spending to reach online shoppers.

    By Robert Williams • April 7, 2021
  • Retail is the top advertiser on Facebook, study says

    Over the past year, retail's share of Facebook advertisers has grown from 15% to 17%, with 64% of retail advertisers returning. 

    By Tatiana Walk-Morris • April 7, 2021
  • J. Crew elevates Madewell execs to tackle marketing, digital

    Three of four appointments to the company's senior management team are Madewell execs gaining more responsibility.

    By Maria Monteros • April 7, 2021
  • Kleo Mack, Glossier's vice president of brand
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    Retrieved from Glossier on April 05, 2021
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    Glossier taps L'Oréal exec for VP of brand

    Kleo Mack will be responsible for growing the brand globally, including overseeing brand marketing and strategy.

    By April 6, 2021
  • Dick's Sporting Goods' House of Sport store concept
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    Permission granted by Dick's Sporting Goods
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    Dick’s debuts experiential House of Sport store concept

    The newest store concept from the athletics retailer will feature a field, a rock wall, golf simulators and a variety of services.

    By April 5, 2021
  • Unders by Proof
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    Courtesy of Proof
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    Proof launches new underwear line at Target

    The period-proof underwear brand snagged a partnership with Target a year after it launched.

    By Maria Monteros • April 5, 2021
  • H&M introduces Innovation Stories.
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    Courtesy of H&M
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    H&M features cactus leather in latest collection

    After years of research and experiments with new materials, the retailer debuted the first collection in its sustainability series.

    By Tatiana Walk-Morris • April 5, 2021
  • Touchland hand sanitizers in various colors laid out in rows
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    Courtesy of Touchland
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    Deep Dive

    9 emerging DTCs to watch in 2021

    A lot has changed since Warby Parker and Dollar Shave Club entered the scene. In an increasingly crowded space, brands need to find what sets them apart.

    By March 30, 2021
  • Tommy Hilfiger hires former Gap executive Alegra O'Hare as CMO.
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    Courtesy of Tommy Hilfiger
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    Tommy Hilfiger hires former Gap exec as CMO

    Alegra O'Hare will be responsible for the brand's global marketing strategy, engaging with existing consumers and acquiring new ones.

    By Tatiana Walk-Morris • March 26, 2021