Marketing: Page 106
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Dollar Tree sets up retail media network amid boom for discount category
Chesapeake Media Group is supported by new technology partnerships with Swiftly Solutions and Aki Technologies.
By Peter Adams • April 15, 2021 -
Macy’s Backstage opening 45 shop-in-shops
Betting big on off-price, the department store will operate 10 more spaces than originally planned, along with more freestanding stores.
By Daphne Howland • April 15, 2021 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
West Elm launches influencer ambassador program
The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales.
By Tatiana Walk-Morris • April 14, 2021 -
Bed Bath & Beyond released a video as part of its "Home, Happier" campaign that features real families. The image was retrieved from its video on April 12, 2021.
Bed Bath & Beyond keys into homes' evolving role with new positioning
"Home, Happier" lays the groundwork for a three-year transformation roadmap that aims to further solidify the retailer's authority in the $180 billion category.
By Natalie Black (Koltun) • April 14, 2021 -
How 5 companies are tackling issues with sustainable packaging this year
From changing how products are shipped to what containers they're sold in and the product packaging itself, here's how retailers are tackling a myriad of issues.
By Cara Salpini • April 14, 2021 -
With its latest launch, FabFitFun provides most customized experience to date
Co-founder Katie Echevarria Rosen Kitchens discusses what drove the subscription box service to add the new membership feature.
By Caroline Jansen • Updated April 13, 2021 -
Grove Collaborative to enter physical retail for first time via Target
The DTC brand's best-selling items will be sold in stores along with educational displays debunking myths about sustainable products.
By Maria Monteros • April 13, 2021 -
Amazon unveils Aplenty, its newest private label food brand
The line will soon include hundreds of sweet and salty snacks, frozen foods and standard pantry items in Amazon Fresh stores and online.
By Sam Silverstein • April 13, 2021 -
Retrieved from Ebay on February 28, 2019
EBay to host in-person events to authenticate collectibles
Customers will be given an estimation of their product's worth and the option to sell it through the e-commerce marketplace.
By Tatiana Walk-Morris • April 12, 2021 -
As CMO appointments rose in 2020, women lost ground, study says
Marketing leadership boasts greater gender diversity than other departments while facing a persistent succession crisis, with 84% of chief marketers being hired externally.
By Robert Williams • April 12, 2021 -
Retrieved from Vans on April 09, 2021
ColumnRetail Therapy: The unlikely collab between Zabar's and Vans
The famous Upper West Side grocery store teamed up with the footwear brand for its "Foot the Bill" initiative aimed at supporting local businesses.
By Caroline Jansen • April 9, 2021 -
Tractor Supply adds new loyalty program perks
All Neighbor's Club members will receive points per dollar spent in addition to new benefits awarded to every tier level.
By Tatiana Walk-Morris • April 9, 2021 -
Retrieved from Zulily on April 07, 2021
Zulily showcases eco-friendly items in first Sustainability Shop
The shop will sell products that are reusable, made from recycled materials or recognized by a third party as meeting certain sustainability standards.
By Tatiana Walk-Morris • April 9, 2021 -
Best Buy pilots $200 membership
Best Buy Beta comes with perks, including free installations, member pricing and unlimited Geek Squad technical support.
By Kaarin Moore • April 8, 2021 -
Teen love for Nike appears to be unshakable
The brand continues to rank No. 1 among this cohort, which is also concerned about racial equality and the environment, Piper Sandler found.
By Daphne Howland • April 8, 2021 -
Opinion
Retail in a post-COVID world: We need to go back to the way we were
While it's easy to blame the pandemic for its toll on retail, it merely accelerated changes that were already happening, writes Carl Marks Advisors' Howard Meitiner.
By Howard Meitiner • April 8, 2021 -
EMarketer: Amazon's share of US digital ad market hits 10% for first time
Google's ad business is most threatened by Amazon's growth as marketers shift their search spending to reach online shoppers.
By Robert Williams • April 7, 2021 -
Retail is the top advertiser on Facebook, study says
Over the past year, retail's share of Facebook advertisers has grown from 15% to 17%, with 64% of retail advertisers returning.
By Tatiana Walk-Morris • April 7, 2021 -
J. Crew elevates Madewell execs to tackle marketing, digital
Three of four appointments to the company's senior management team are Madewell execs gaining more responsibility.
By Maria Monteros • April 7, 2021 -
Retrieved from Glossier on April 05, 2021
Glossier taps L'Oréal exec for VP of brand
Kleo Mack will be responsible for growing the brand globally, including overseeing brand marketing and strategy.
By Cara Salpini • April 6, 2021 -
Dick’s debuts experiential House of Sport store concept
The newest store concept from the athletics retailer will feature a field, a rock wall, golf simulators and a variety of services.
By Cara Salpini • April 5, 2021 -
Proof launches new underwear line at Target
The period-proof underwear brand snagged a partnership with Target a year after it launched.
By Maria Monteros • April 5, 2021 -
H&M features cactus leather in latest collection
After years of research and experiments with new materials, the retailer debuted the first collection in its sustainability series.
By Tatiana Walk-Morris • April 5, 2021 -
Deep Dive
9 emerging DTCs to watch in 2021
A lot has changed since Warby Parker and Dollar Shave Club entered the scene. In an increasingly crowded space, brands need to find what sets them apart.
By Caroline Jansen • March 30, 2021 -
Tommy Hilfiger hires former Gap exec as CMO
Alegra O'Hare will be responsible for the brand's global marketing strategy, engaging with existing consumers and acquiring new ones.
By Tatiana Walk-Morris • March 26, 2021