Amazon’s latest AI tool wants to help you decide between products

Help Me Decide suggests the right product for a customer’s needs based on their browsing activity, searches, shopping history and preferences.

By Bryan Wassel • Oct. 24, 2025

Amazon celebrates holiday beauty event with flash sales, livestreaming

The annual event will see sales of up to 40% off, as the e-commerce giant continues to gain market share in the category.

By Tatiana Walk-Morris • Oct. 24, 2025

Explore the Trendline➔

Gen Z and the next-generation consumer

If there's anything retailers want more than financial stability right now, it's to understand Gen Z. 

By Retail Dive staff

‘A cultural shift’: Dollar Tree’s CEO on tech, AI adoption

The discount retailer during its investor day discussed how AI has helped hiring efforts, all while some analysts questioned its pricing strategy.

By Dani James • Oct. 23, 2025

Target needs a win. Will the holidays deliver?

The retailer is emphasizing exclusive merchandising and affordability this season as part of a long-term effort to regain growth.

By Dani James • Oct. 23, 2025

Mattel to bring more toy franchises to Roblox

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, Barbie and Uno, as it continues its focus on IP. 

By Tatiana Walk-Morris • Oct. 22, 2025

Best Buy to kick off holiday deals on Halloween

The retailer, which has added 10 times the number of products this year, said it will roll out new doorbusters on tech every Friday.

By Howard Ruben • Oct. 22, 2025

E.l.f. Cosmetics first to test Twitch’s new livestream shopping ads

An integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f. on the platform. 

By Peter Adams • Oct. 22, 2025

Consumers embrace AI for research, but few have allowed it to make purchases

Customers are worrying over payment security, privacy and potential mistakes with autonomous AI purchases, a Riskified survey found.

By Bryan Wassel • Oct. 21, 2025

With Nike in turnaround mode, is this Adidas’ opportunity in the US?

North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the retailer to be “more American.”

By Cara Salpini • Oct. 21, 2025

Why Halloween is a ‘master class’ for retailers

The season’s broad emotional appeal and delivery on in-store experiences means that shoppers, especially Gen Z, are ready to spend. 

By Kaarin Moore • Oct. 21, 2025

Toys R Us accelerates flagship openings, seasonal shops

The expansion is a “significant milestone” in the brand’s growth, according to the company.

By Kaarin Moore • Oct. 20, 2025

From screens to shopping carts: Decoding entertainment’s retail ripple effect

Exploring the connection between entertainment, engagement and retail behavior.

Oct. 20, 2025

The Weekly Closeout: Toms names Crocs vet CEO and is drop culture winding down?

Jessica Alsing, who spent more than eight years at Crocs, is taking the reins at Toms. Meanwhile, one analyst sees signs of an end to the popular sales model.

By Retail Dive Staff • Oct. 17, 2025

After more than a decade, Bombas is opening stores

The DTC sock brand built out its roster of wholesale partners to include Nordstrom, Dick’s and, most recently, Target. Now, the brand is taking on owned retail.

By Caroline Jansen • Oct. 17, 2025

Google expands virtual try-on to shoes

The company is also broadening access to its try-on technology, with plans to debut it in Australia, Canada and Japan.

By Tatiana Walk-Morris • Oct. 16, 2025

Why holiday season store experiences should be helpful but unobtrusive

Shoppers are often busy and stressed, and a retailer that turns the holiday rush into a smooth, enjoyable experience can earn loyalty without the need for flashy gimmicks.

By Bryan Wassel • Oct. 16, 2025

Why Target is embracing social-first marketing for its Woolrich collab

A campaign promoting the design partnership shifts from studio-shot imagery to lifestyle-oriented visuals and storytelling driven by influencers.

By Peter Adams • Oct. 14, 2025

‘We’re certainly not fast fashion’: A.k.a. Brands CEO

Princess Polly and Culture Kings chief Ciaran Long talks about delivering on-trend fashion and the conglomerate’s strategy on opening stores.

By Kaarin Moore • Oct. 14, 2025

Kohl’s categorizes gift lists by budget to highlight value

Gift ideas curated by price are part of the department store’s broader holiday plans, which also include expanding its assortment.

By Howard Ruben • Oct. 14, 2025

The Weekly Closeout: Adidas bets on safety footwear, Helen of Troy swings to a loss

The athletics company partnered with Glo Brands BV, while the OXO and Hydro Flask parent company posted a Q2 loss exceeding $308 million.

By Retail Dive Staff • Oct. 10, 2025

Stitch Fix pilots generative AI style experience

Stitch Fix Vision uses tech to provide clients with an image of their likeness in different environments wearing shoppable outfits.

By Kaarin Moore • Oct. 9, 2025

Gap Inc. recruits micro-influencers for new affiliate program

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its cultural influence.

By Daphne Howland • Oct. 8, 2025

Meta streamlines AI use for brands with new business agent, creative tools

Business AI helps small- and mid-sized companies provide AI-powered sales guidance without the typical complications of using an AI agent.

By Jessica Hammers • Oct. 8, 2025

Naturium launches first pop-up event

The roadshow across Los Angeles highlighted the skin care brand’s new campaign, “Every One, Every Where, Every Day.”

By Howard Ruben • Oct. 7, 2025

The unlikely retailers winning Halloween

Consumers are expecting higher prices this year, but that’s not deterring them from spending on the holiday.

By Caroline Jansen • Oct. 7, 2025