Marketing
-
The Weekly Closeout: Harry Potter wand-ers into Chicago, Target beefs up partnerships
The magical store will land on the Magnificent Mile in April, while Target’s announcements included deals with Warby Parker and Champion.
By Retail Dive Staff • Feb. 28, 2025 -
Gap and Parker Posey celebrate self-expression in spring campaign
“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.
By Jessica Deyo • Feb. 28, 2025 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Target’s Pillowfort bedding brand adds Disney and Marvel items to assortment
The collection includes over 50 pieces, including hooded blankets, sheet sets, quilts and glow-in-the-dark comforters.
By Howard Ruben • Feb. 28, 2025 -
Target, Warby Parker team up on eyewear shop-in-shops
The two will open five locations this year, staffed by Warby Parker employees, as a complement to Target’s existing optical business.
By Nate Delesline III • Feb. 27, 2025 -
Target launches partnership with Champion
The two are teaming up five years after their last line was discontinued — this time on a 500-piece collection, with most items priced under $40.
By Kaarin Moore • Feb. 26, 2025 -
Ulta taps company vet for chief marketer role
Since January, the company has also named a new CEO and elevated Chief Store Operations Officer Amiee Bayer-Thomas to chief retail officer.
By Cara Salpini • Feb. 26, 2025 -
How Patagonia’s repairs program drives loyalty and customer advocacy
The program is just one example of how the outdoor apparel brand has aligned its customer experience with its core values.
By Michael Brady • Feb. 25, 2025 -
Sponsored by Valpak
Half of consumers would switch retailers if offered a coupon
Price-conscious shoppers are no longer hiding in the clearance section.
By Jed Dreben • Feb. 24, 2025 -
Ikea to open 8 new US stores this spring, summer
The furniture retailer is executing its multibillion-dollar investment strategy to expand its footprint and revamp its operations.
By Tatiana Walk-Morris • Feb. 21, 2025 -
Column
The Weekly Closeout: GameStop eyes asset sale, Hasbro plans a turnaround
The gaming retailer is seeking buyers for its operations in France and Canada, while the toy company’s strategy “will drive Hasbro’s evolution into a modern play company.”
By Retail Dive Staff • Feb. 21, 2025 -
Best Buy launches free degrees for full- and part-time workers
The consumer electronics retailer said it will provide immediate access to the program on the first day of employment.
By Carolyn Crist • Feb. 21, 2025 -
Guitar Center names former Wayfair exec chief merchandiser
Jerry Brandehoff joins the retailer with over 30 years of experience, as the company continues to bring fresh faces to its executive team.
By Tatiana Walk-Morris • Feb. 20, 2025 -
Ikea integrates Taskrabbit booking service into checkout
The furniture retailer has seen a boost in average order value after streamlining the process for customers.
By Tatiana Walk-Morris • Feb. 19, 2025 -
Lowe’s simplifies its professional contractor loyalty program
The revamped MyLowe’s Pro Rewards is designed to make it easier for professionals to earn and redeem rewards.
By Bryan Wassel • Feb. 19, 2025 -
Nike launches brand with Kim Kardashian’s Skims
NikeSkims will be available this spring with an assortment of training apparel, footwear and accessories.
By Cara Salpini • Feb. 18, 2025 -
Deep Dive
DEI could get better than ever
The intense pressure to end diversity initiatives has led companies to scrutinize their policies. Many will end up making them stronger.
By Daphne Howland • Feb. 13, 2025 -
Dick’s Sporting Goods opens influencer program to the public
Previously limited to employees, members in 2025 will receive monthly gift cards to purchase products to feature across their social channels.
By Howard Ruben • Feb. 12, 2025 -
How Lego builds unique store experiences
From big displays and livestreams with employees to personalization stations, Lego wants to create stores that keep customers coming back.
By Kaarin Moore • Feb. 12, 2025 -
Tractor Supply taps into loyalty to drive cross-banner success
The Neighbor's Club loyalty program attracted record levels of new customers in 2024, reaching more than 38 million members in total.
By Bryan Wassel • Feb. 11, 2025 -
Column
The Weekly Closeout: Beyond closes Kirkland’s deal — and a very beary Valentine’s Day
The two home retailers finalized their investment deal, while Build-A-Bear expanded its long-running “After Dark” collection.
By Retail Dive Staff • Feb. 7, 2025 -
Calling a customer? Brands can now display ‘reason for call’
TransUnion and AT&T now offer companies the ability to display brand name, company logo and the reason for their call when dialing Android users.
By Kristen Doerer • Feb. 6, 2025 -
Janie and Jack debuts online third-party marketplace
The move expands the children’s apparel brand into other product categories including home furnishings, toys and baby gear.
By Tatiana Walk-Morris • Feb. 6, 2025 -
Foot Locker completes first Kids Foot Locker revamp
The redesigned location is in the Bronx borough of New York City and includes activity tables, a communal try-on area and fixtures to showcase new releases.
By Cara Salpini • Feb. 4, 2025 -
Gap to launch seasonal vintage drops throughout the year
The project, GapVintage, is a continuation of the apparel brand’s partnership with curator Sean Wotherspoon.
By Laurel Deppen • Feb. 4, 2025 -
Nordstrom turns to notable New Yorkers for its second NYC campaign installment
New York is a critical market for retailers, one that Nordstrom wants to celebrate while highlighting the services at its flagship store.
By Tatiana Walk-Morris • Updated Feb. 3, 2025