Marketing
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American Eagle’s Travis Kelce collab extends celebrity-led marketing streak
The retailer is linking with the NFL star and freshly minted fiancé to Taylor Swift on a Tru Kolors capsule collection after weathering a media firestorm.
By Peter Adams • Aug. 28, 2025 -
Retailers double down on AI despite reliability concerns
Over half of retailers expect most customer interactions will be handled by AI within five years, according to a Monday.com survey.
By Lindsey Wilkinson • Aug. 27, 2025 -
Explore the Trendline➔
Thai Liang Lim via Getty ImagesTrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Macy’s partners with Amazon for retail ads ahead of holiday season
The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.
By Aaron Baar • Aug. 27, 2025 -
David’s Bridal launches AI to help couples manage wedding tasks
Pearl Planner features a built-in chat assistant, adaptable task boards and dynamic timelines to help users centralize planning with real-time updates.
By Kaarin Moore • Aug. 26, 2025 -
Walmart’s booming ad business provides ‘flexibility’ amid tariff impact
Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” executives said.
By Peter Adams • Aug. 26, 2025 -
Urban Outfitters taps Levi’s for its next On Rotation experience
The space aims to infuse “the energy of a vintage flea market” by featuring both new denim styles as well as vintage pieces like its paper bag jeans.
By Howard Ruben • Aug. 25, 2025 -
Burlington’s ‘reimagined’ store layout aims to make shopping easier
The off-price retailer is halfway done refreshing its fleet with an open layout, organized aisles and bold signage.
By Howard Ruben • Aug. 25, 2025 -
Sponsored by Constant Contact
Maximize your retail impact: Digital marketing trends to watch in 2025
Learn the most impactful trends shaping the retail industry and how they can be leveraged to stay ahead of the curve by embracing innovative digital marketing strategies.
Aug. 25, 2025 -
Column
The Weekly Closeout: Bed Bath & Beyond battles California and Guess to go private
Executive Chairman Marcus Lemonis said the home retailer won’t open stores in the state, while the fashion company cut a deal with Authentic Brands Group.
By Retail Dive Staff • Aug. 22, 2025 -
Walmart Realm adds new digital storefronts to woo Gen Z, Gen Alpha
The immersive shopping experiences blend content and commerce to facilitate product discovery.
By Tatiana Walk-Morris • Aug. 21, 2025 -
Abercrombie Kids adds Nordstrom, Dick’s Sporting Goods as wholesale partners
The children's brand, also available at Macy’s and Bloomingdale’s, is expanding its wholesale operation to reach more shoppers worldwide.
By Tatiana Walk-Morris • Aug. 21, 2025 -
Gap dances with Katseye to ‘Milkshake’ for denim-focused fall campaign
“Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer partnerships and more.
By Jessica Hammers • Aug. 20, 2025 -
Ace Hardware launches retail media network
RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store signage and more.
By Howard Ruben • Aug. 20, 2025 -
EBay builds out suite of tech tools for sellers
With a number of new tools, the e-commerce giant is helping sellers simplify cost tracking and respond to messages. EBay will even give sellers automated feedback.
By Tatiana Walk-Morris • Aug. 20, 2025 -
Knix makes a bigger play for the US market with New York store opening
The SoHo location will feature bra bars, as well as a selection of the brand’s underwear, activewear and its teen brand, Kt by Knix.
By Howard Ruben • Aug. 19, 2025 -
Active footwear a bright spot in the first half of the year
Nevertheless, a Circana report found U.S. footwear sales fell 1% from January to June, with the fashion and outdoor categories leading the declines.
By Cara Salpini • Aug. 19, 2025 -
J.C. Penney debuts Aeropostale, Hurley in fall assortment
The department store will also carry exclusive designs from JS Jessica Simpson as it pushes forward a style and value brand position.
By Tatiana Walk-Morris • Aug. 18, 2025 -
Beyond rebrands to Bed Bath & Beyond
The parent company is taking on the name of one its brands at a corporate level and changing its trading symbol back to BBBY.
By Dani James • Aug. 18, 2025 -
Sponsored by PA Consulting
The new rules of retail: Shape a better future. Win real growth.
Consumers aren’t chasing brands—they’re chasing meaning. Learn five ways to meet them where it matters.
By Jorge Aguilar, Growth strategy expert at PA Consulting • Aug. 18, 2025 -
Column
The Weekly Closeout: Walmart settles $5.6M lawsuit, Target drops Halloween assortment
The consumer protection lawsuit alleged the mass retailer overcharged customers, while products from Target's spooky collection start at $1.
By Retail Dive Staff • Aug. 15, 2025 -
Deep Dive
How to win back-to-school marketing as American Eagle’s big bet blows up
Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.
By Jessica Hammers • Aug. 13, 2025 -
Dick’s Sporting Goods grows bets on sports content with in-house studio
Cookie Jar & A Dream Studios follows the retailer’s Emmy-winning documentary work and arrives as others invest in original programming.
By Peter Adams • Aug. 13, 2025 -
Indochino deepens partnership with Nordstrom
With five additional shop-in-shops slated to open in the department store’s locations, the concept will now be in 38 of Nordstrom’s stores.
By Howard Ruben • Aug. 12, 2025 -
Nordstrom brings on Nike for latest pop-up
The in-store effort at The Corner in the company's New York flagship will feature apparel geared toward runners.
By Tatiana Walk-Morris • Aug. 11, 2025 -
Bath & Body Works targets Gen Z as it enters 600 college campuses
The initiative, which marks the retailer’s largest distribution effort outside of its own stores, is part of a strategy to attract younger shoppers.
By Howard Ruben • Aug. 8, 2025