Marketing

  • The interior of Fanatics Collectibles' London flagship
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    Courtesy of Fanatics Collectibles
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    Fanatics Collectibles to open first flagship

    The 8,647-square-foot store, located in London, will feature brands such as Topps, Merlin, Match Attax and Bowman.

    By Howard Ruben • Jan. 24, 2025
  • On the brown tile floor of an indoor soccer pitch, a white scuffed up gear bag with the word PUMA sits behind a pair of blue and white soccer cleats. One cleat leans against a soccer ball.
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    Courtesy of Puma
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    Column

    The Weekly Closeout: Puma eyes ‘efficiency program,’ Adidas could cut jobs

    Puma wants to improve operations and cut costs in the name of profitability, while Adidas said its operating model is too complex.

    By Retail Dive Staff • Jan. 24, 2025
  • Explore the Trendline➔
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    Pexels; Adrianna Calvo
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    Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • Serta Simmons Bed in a purple room
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    Courtesy of Serta Simmons Bedding
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    Serta Simmons completes Beautyrest brand portfolio with 2 launches

    The company is introducing collections to a portfolio that is meant to support customers at a variety of price points. 

    By Tatiana Walk-Morris • Jan. 24, 2025
  • A sign that reads "try love buy" in front of a range of beauty displays at an Ulta Beauty shop-in-shop inside of a Target.
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    Cara Salpini/Retail Dive
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    Ulta Beauty chief marketer exits

    Michelle Crossan-Matos is the latest executive to announce a departure, after CEO Dave Kimbell stepped down earlier this month and Chief Merchandising Officer Monica Arnaudo said she would leave this spring.

    By • Jan. 24, 2025
  • A Guitar Center signage hangs outside a storefront against a blue sky backdrop
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    The image by JeepersMedia is licensed under CC BY 2.0
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    Guitar Center reports preliminary 6.6% holiday season sales growth

    However, near-term debt and dampened discretionary spending could throw the company’s growth initiatives off beat, Moody’s said.

    By • Jan. 24, 2025
  • Outside corner view of a Guess store, with a white facade, palm trees lining the street, and crowds of shoppers milling about.
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    Jason Koerner via Getty Images
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    How retailers are approaching customer experience in 2025

    Retailers at this year’s NRF Big Show showcased how they are putting customer data to use for personalization and loyalty.

    By Bryan Wassel • Jan. 23, 2025
  • A basketball half court featured in Skechers first performance store.
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    Courtesy of Skechers
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    Skechers opens first performance flagship

    The store, located in Canada, features basketball and pickleball half-courts, as well as footwear for sports like golf and soccer.

    By Howard Ruben • Jan. 22, 2025
  • People wearing Lee clothes with a white background.
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    Courtesy of Lee
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    Lee brings performance-based fabrics to new line

    The company is incorporating updated design and textile enhancements into its men's jeanswear with the launch of its Lee X platform.

    By Tatiana Walk-Morris • Jan. 21, 2025
  • Lola postpartum care line
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    Permission granted by Lola
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    Lola launches postpartum care products at Walmart

    The brand, known for its period care products, said it plans to grow its postpartum collection by launching new items at Target in March.

    By Howard Ruben • Updated Jan. 21, 2025
  • Dieux Deliverance
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    Permission granted by Dieux
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    9 brands to watch in 2025

    From skin care companies like Prequel and Dieux to footwear brand Kizik, these retailers are separating themselves from the rest.

    By • Updated Jan. 21, 2025
  • A person types on a laptop showing the Lowe's website.
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    Courtesy of Lowe's
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    Lowe’s to rebrand, add features to its Digital Home Platform

    MyLowe’s Home will debut in the spring, as the retailer aims to enhance the homeowner experience through AI. 

    By Tatiana Walk-Morris • Jan. 17, 2025
  • Cars parked and driving past a store, as a couple of people walk down the city sidewalk.
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    Daphne Howland/Retail Dive
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    Column

    The Weekly Closeout: Foot Locker taps Sonia Syngal for board and New Balance sales hit a record

    Also joining the footwear retailer’s board is Ace Hardware CEO John Venhuizen. Meanwhile, New Balance landed $7.8 billion in global sales last year.

    By Retail Dive Staff • Jan. 17, 2025
  • Two people in form-fitting activewear sit on a floor and look at the camera.
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    Courtesy of Spanx
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    Spanx adds new activewear collection

    The line, called Spanxsmooth OnForm, features light compression and is designed for low-intensity exercise and casual dressing.

    By Lara Ewen • Jan. 17, 2025
  • A line of people outside Pacsun's SoHo flagship store.
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    Courtesy of Pacsun
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    Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

    At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

    By Peter Adams • Jan. 16, 2025
  • The outside of an Ulta Beauty location.
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    jetcityimage via Getty Images
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    Ulta Beauty has big plans for its personalization efforts in 2025

    The company’s strategy includes putting a customer-centric lens on operations and investing in methods that can drive customer lifetime value.

    By Bryan Wassel • Jan. 16, 2025
  • A crowd of people at a conference.
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    Courtesy of National Retail Federation, Jason Dixson Photography
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    At NRF, 40,000 humans contemplate AI

    Artificial intelligence is useful to many areas of retail, from sourcing to customer service, making it a hot topic during this year’s Big Show. 

    By • Jan. 16, 2025
  • A model wears clothing from Antrhopologie's new resortwear line, including sunglasses, a blue bikini and an oversized button down featuring stamp graphics. The model rides a bike.
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    Courtesy of Anthropologie
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    Anthropologie launches resortwear line

    The Urban Outfitters, Inc.-owned brand is positioning its new label as a response to increased consumer interest in travel.

    By Laurel Deppen • Jan. 15, 2025
  • Attendees walk through an expo hall at AWS re:Invent 2023, a conference hosted by Amazon Web Services, at The Venetian Las Vegas on November 28, 2023 in Las Vegas, Nevada.
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    Noah Berger / Stringer via Getty Images
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    Amazon offers ad tech to retailers in retail media land grab

    The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

    By Peter Adams • Jan. 15, 2025
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    How American Eagle’s chief marketer avoids AI’s ‘generic creative’ trap

    At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

    By Peter Adams • Jan. 15, 2025
  • Sephora storefront.
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    Daphne Howland/Retail Dive
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    Sephora to redesign entire North American store fleet

    The changes range from minor updates to overhauls, as the beauty company embarks on the largest capital project in its history.

    By • Updated Jan. 16, 2025
  • An internal shot of Burberry's shop-in-shop inside of Saks in New York City.
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    Courtesy of Courtesy of Luis Guillén for Saks
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    ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’

    CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working.

    By • Jan. 14, 2025
  • A diptych shows a trio of people sporting Walmart gear next to a photo of an individual wearing a Walmart bucket hat and T-shirt
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    Permission granted by Walmart
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    How Walmart’s latest brand refresh reinforces bigger digital ambitions

    The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger stand-alone brand asset.

    By Peter Adams • Updated Jan. 14, 2025
  • A photo of a Big Lots storefront.
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    Permission granted by Big Lots
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    Column

    The Weekly Closeout: Ulta’s future and Big Lots’ store-saving deal

    The beauty retailer named a new CEO while Big Lots closed on a sale agreement that will enable it to keep hundreds of stores open.

    By Retail Dive Staff • Jan. 10, 2025
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    How TikTok Shop is changing the way brands reach customers

    As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

    By • Updated Jan. 10, 2025
  • People walking past and into a store.
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    Daphne Howland/Retail Dive
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    Target to add 2K items to wellness assortment

    The retailer will price more than half of the products under $10 and hundreds will be exclusives.

    By • Jan. 9, 2025