Marketing

  • A person wearing a jacket from Men's Wearhouse's "American Bespoke" collection
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    Courtesy of Men's Wearhouse
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    Men’s Wearhouse expands ‘Made in USA’ program

    The “American Bespoke” collection was designed in partnership with Joseph Abboud and produced in the company’s Massachusetts factory.

    By Howard Ruben • April 21, 2025
  • A person holds a tote bag that contains flowers. The Good Little Garden logo is on the front of the bag.
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    Courtesy of Target
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    Target launches fresh florals brand Good Little Garden

    The retailer is diversifying its private-label offerings as part of a larger merchandising shift, all amid consumer backlash to changes in its DEI efforts.

    By Dani James • April 21, 2025
  • Explore the Trendline➔
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    Pexels; Adrianna Calvo
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    Trendline

    The latest in experiential retail

    From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.

    By Retail Dive staff
  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Walmart tests Beauty Bars at 40 stores in tandem with spring sale event

    The pilot program will allow customers to talk to beauty experts and test samples as the big-box retailer expands its presence in the category.

    By Tatiana Walk-Morris • April 21, 2025
  • Shelves with consumer products, with a sign above that reads "The Wellness Shop."
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    Courtesy of Ulta Beauty
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    Billions of pretax healthcare funds go to waste each year. Retailers want to cash in.

    Some Americans lack an understanding of what products might be eligible FSA or HSA purchases, leaving money on the table for beauty retailers and period-care brands.

    By Dani James • April 21, 2025
  • The interior of an Under Armour store in Houston, Texas.
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    Brandon Bell via Getty Images
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    Column

    The Weekly Closeout: Small businesses sue over tariffs, Under Armour adds PE exec to board

    A group of small businesses banded together to challenge the Trump administration’s authority to levy tariffs, while the athletics retailer added a board director from Sycamore Partners.

    By Retail Dive Staff • April 18, 2025
  • L'Oreal signage is displayed on a wall.
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    David Becker / Stringer via Getty Images
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    L’Oréal taps Google’s generative AI tools for content creation

    While the company uses the technology to speed its creative process, L'Oréal said it would not create images of people for marketing campaigns. 

    By • April 17, 2025
  • A person in a suit and blue tie speaking at a podium makes the quote marks sign.
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    Andrew Harnik via Getty Images
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    Target CEO, Rev. Al Sharpton to meet following DEI changes

    The civil rights activist said he is mulling a boycott of the mass merchant, which scaled back its diversity programs in January.

    By • April 17, 2025
  • Lids storefront
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    Courtesy of Lids
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    Lids leans in to customization with refreshed store concept

    The stores are focused on localization and include “Build-A-Cap” kiosks where shoppers can create unique designs that match their style. 

    By Tatiana Walk-Morris • April 17, 2025
  • Ulta roped off at the Target in Washington, D.C.
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    Kaarin Vembar/Retail Dive
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    Ulta brings on Revolution Beauty CEO as chief merchandising and digital officer

    Lauren Brindley, who will join in June as current chief merchant Monica Arnaudo retires, will also oversee the retailer’s upcoming marketplace.

    By • April 17, 2025
  • A Rent the Runway sign is pictured.
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    Michael M. Santiago/Getty Images via Getty Images
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    Rent the Runway rethinks customer service approach

    Shifting to more proactive service, the team now spends 14% of its time calling customers to build loyalty, according to CEO Jennifer Hyman.

    By Bryan Wassel • April 17, 2025
  • A Michaels arts and crafts storefront
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    The image by Rowanswiki is licensed under CC BY 1.0
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    Michaels ups balloons, party supplies as Party City, Joann disappear

    With the pandemic-era crafting boom over, the chain is working to take advantage of market share opportunities.

    By • April 16, 2025
  • Underground entrance to the Ikea shopping center in Barcelona, Spain on March 5, 2024.
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    Jossfoto via Getty Images
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    Ikea expands small-format fleet with Dallas store

    The 63,000-square-foot store, set to open later this year, will feature 3,200 products and marks the home goods retailer’s 11th store in Texas.

    By Howard Ruben • April 16, 2025
  • Three people sit on chairs on a stage with the word "Shoptalk" in the background.
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    Courtesy of Shoptalk
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    How retailers are connecting with younger shoppers

    From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning in.

    By • April 16, 2025
  • Madison Reed hair color and root touch up boxes against a purple tile background
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    Permission granted by Madison Reed
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    Madison Reed lands in Sally Beauty

    The direct-to-consumer hair color company continues to build out its roster of wholesale partners, which also include Walmart and Ulta Beauty.

    By Howard Ruben • Updated April 17, 2025
  • Cosmetics on a table.
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    iStock via Getty Images
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    As beauty continues to grow, TikTok Shop and Amazon will gain share

    That comes at the expense of drugstores, department stores, mass merchandisers and even specialty beauty retailers, per TD Cowen.

    By Tatiana Walk-Morris • April 15, 2025
  • A furniture store window.
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    Daphne Howland/Retail Dive
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    Lovesac taps Crocs veteran as first chief brand and marketing officer

    As chief marketing officer at the footwear brand, Heidi Cooley had a digital and social-first approach to driving growth.

    By Howard Ruben • April 14, 2025
  • Beauty products locked up at a Target store in Washington, DC.
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    Kaarin Vembar/Retail Dive
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    Opinion

    Maximizing retail profits: Make every SKU count

    Retailers need to take back control of their shelves, write Michael Brown and Roy Kamar of Kearney. 

    By Michael Brown and Roy Kamar • April 14, 2025
  • Harry's grooming products on a sink
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    Courtesy of Harry's
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    Harry’s Inc. rebrands to Mammoth Brands

    The parent to the shaving brand of the same name is looking to build out its portfolio of brands, which also includes Flamingo and Lumē.

    By Howard Ruben • April 11, 2025
  • A Rite Aid store location.
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    Courtesy of Amazon
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    The Weekly Closeout: JD Sports now ‘bigger than Foot Locker’ and is Rite Aid mulling another bankruptcy?

    JD Sports said it has more market share in North America than its rival retailer, while the drugstore is reportedly contemplating refiling. 

    By Retail Dive Staff • April 11, 2025
  • A JCPenney ad in Times Square
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    Permission granted by JCPenney
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    How J.C. Penney’s new brand positioning is subverting consumer expectations

    Out-of-home ads that don’t feature labels want consumers asking “It’s from where?” as the retailer pushes to modernize while promoting value.  

    By Chris Kelly • April 11, 2025
  • The Harry Potter store in downtown Chicago
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    Kaarin Moore/Retail Dive
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    Harry Potter charms Chicago: Take a look inside the new store

    The Magnificent Mile location has a “Goblet of Fire” theme and features the largest Butterbeer Bar in the U.S.

    By • April 10, 2025
  • A person trying on a pair of Vivaia shoes
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    Courtesy of Vivaia
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    DTC footwear brand Vivaia opens first US store

    The 900-square-foot space located in New York City’s SoHo neighborhood follows a brief pop-up in that location late last year.

    By Howard Ruben • April 8, 2025
  • An Under Armour storefront inside a mall.
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    "Under Armour at MixC Zhengzhou" by Windmemories is licensed under CC BY-SA 4.0
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    Under Armour, Unless partner on plant-based sportswear collection

    The regenerative sportswear collection is “designed to decompose rather than pollute,” according to Under Armour Brand President Eric Liedtke.

    By Tatiana Walk-Morris • April 8, 2025
  • Cécred
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    Permission granted by Cécred
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    Beyoncé’s Cécred tells real women’s stories in first brand campaign

    Cécred also rolled out this week to over 1,400 Ulta Beauty stores and online, making it the biggest exclusive hair launch in the beauty retailer’s history. 

    By Chris Kelly • April 8, 2025
  • A person using a cellphone featuring Target's new spring campaign
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    Courtesy of Target
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    Target launches campaign highlighting spring merchandise

    The campaign comes after the mass merchant announced a multibillion-dollar investment in stores, technology and supply chain.

    By Howard Ruben • April 7, 2025