Holidays: Page 34
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Deep Dive
Could shoppers' money troubles spoil the holidays?
Consumers are wobbling financially, and their debt doesn't help.
By Daphne Howland • Oct. 4, 2019 -
Are retailers doomed for more outages this holiday season?
J. Crew, Lowe's and Walmart experienced tech glitches or crashes last Black Friday. Experts weigh in on how companies can prevent a repeat this year.
By Caroline Jansen • Oct. 3, 2019 -
Opinion
Black Friday: Influencer marketing tips to add to your shopping list
Work early, partner with influencers you trust and focus on the right kind of content, Magda Houalla, head of brand strategy at AspireIQ, writes.
By Magda Houalla • Oct. 2, 2019 -
Sponsored by Omnisend
Top nine ways to prepare your Black Friday marketing strategy
There’s no denying, Black Friday is the biggest shopping holiday of the year. Is your ecommerce store prepared?
Oct. 1, 2019 -
Tariffs threaten to dampen holiday spending
Retailers have little room for error at a time when consumer confidence is showing cracks, an AlixPartners study finds.
By Daphne Howland • Sept. 27, 2019 -
Halloween spending to reach near-record highs
Shoppers plan to spend an average of $86.27 on costumes, decor and candy.
By Lisa Rowan • Sept. 26, 2019 -
Happy Returns expands partnership with World Market
The returns facilitator will be available at all 276 store locations in time for the holiday season, which can serve as both boon and burden for retailers.
By Lisa Rowan • Sept. 24, 2019 -
Deep Dive
Who's hiring for the 2019 holiday season?
American Eagle said it plans to hire nearly 10,000 part-time, seasonal employees, compared to the 22,000 it announced last year.
By Caroline Jansen , Kaarin Moore , Daphne Howland , Cara Salpini , Ben Unglesbee • Updated Oct. 16, 2019 -
Despite economic concerns, shoppers to spend more on 2019 holidays
Millennials plan to spend 15% more than the average shopper and 25% more than baby boomers, an OpenX Technologies report found.
By Tatiana Walk-Morris • Sept. 24, 2019 -
Majority of consumers plan to return holiday gifts
A new Oracle Retail survey shows many shoppers visiting physical stores for both purchases and returns.
By Lisa Rowan • Sept. 23, 2019 -
Macy's to make same-day delivery free in 30 markets, for a limited time
Starting Oct. 1, the department store is eliminating the service's $8 fee, and that could be a key differentiator this holiday season.
By Daphne Howland • Sept. 19, 2019 -
Holiday sales growth could top 5%
Early prognostications of the retail season are coming in fairly robust, but some are accompanied by nerve-wracking asterisks.
By Daphne Howland • Sept. 17, 2019 -
Walmart, Target could lose holiday customers to Amazon
Consumers care most about price, product quality, promotions and product availability, according to a study from Coresight Research.
By Tatiana Walk-Morris • Sept. 4, 2019 -
Sponsored by Omnisend
Five Black Friday statistics to help you prepare 2019 holiday campaigns
It's never too early to start preparing for the biggest shopping event of the year: Black Friday. What's the best way to prepare for 2019? Examine the best performing campaigns of 2018.
Sept. 3, 2019 -
Gen Z to shop in-store for the holidays
But most shoppers will rely on a mobile device to help them make purchasing decisions, according to a new survey.
By Tatiana Walk-Morris • July 31, 2019 -
Coresight: Back-to-school sales to grow up to 2.5%
The estimates, based on positive economic indicators, are sunnier than those of the National Retail Federation, but also represent a slowdown in growth.
By Ben Unglesbee • July 29, 2019 -
In-app native ads led app installs during holidays, study says
Running creative across more app publishers helped to generate 45% greater engagement and boost app installs.
By Robert Williams • April 1, 2019 -
Retail sales slid 1.2% in December
Sales during the final month of the year declined in nearly every major retail category, according to the Census Bureau's monthly report.
By Corinne Ruff • Feb. 14, 2019 -
Column
Retail Therapy: 5 ways to try too hard this Valentine's Day
Nothing quite says romance like the rug form of Colonel Sanders sprawled flat across the floor.
By Caroline Jansen • Feb. 8, 2019 -
Column
Retail Therapy: Lunar New Year breaks the piggy bank
What better way to celebrate the Chinese New Year than by spending $480 on a pig-shaped keychain?
By Caroline Jansen • Feb. 1, 2019 -
Print book sales up 1.3% in 2018
Political titles, particularly ones focusing on the Trump administration, were among the most popular last year, according to an NPD report.
By Caroline Jansen • Jan. 31, 2019 -
Nearly 30% of shoppers applied for a store credit card over the holidays
While the common perception is that millennials are eschewing credit cards, they led the way with the trend, according to a CompareCards.com report.
By Kaarin Moore • Jan. 28, 2019 -
Holiday shoppers spent twice as much in physical stores than at Amazon
Consumers like being able to see what they're buying, and BOPIS shoppers bought extra, according to International Council of Shopping Centers research.
By Daphne Howland • Jan. 14, 2019 -
J.C. Penney to close 3 stores
Despite high-spending shoppers, the holidays this year weren't much of a boon for the struggling department store as comp sales fell during the period.
By Daphne Howland • Jan. 9, 2019 -
Holiday spending sleighs
Consumer confidence and prepared retailers made the perfect partnership for a strong retail season.
By Kaarin Moore • Jan. 4, 2019