Holidays


  • Person shops online with a Christmas tree in the background.
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    One-third of consumers plan to use AI for holiday shopping

    Customers are using AI tools to search for better deals and gift ideas, but they remain skeptical of the technology, a UserTesting survey found.

    By Tatiana Walk-Morris • Oct. 2, 2025
  • An escalator in a shopping mall during the Christmas and holiday season.
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    Jon Cherry via Getty Images
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    More than a quarter of consumers plan to cut holiday spending

    Only 22% of shoppers are expecting to spend more this holiday season compared to last year, according to a recent report from Experian.

    By Howard Ruben • Oct. 1, 2025
  • Trendline

    How retailers can win over shoppers during the holidays

    Retailers are pulling all the levers to drive loyalty during the industry’s all-important quarter.

    By Retail Dive staff
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    Permission granted by Target
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    Target plots retail, marketing blitz around ‘Stranger Things’ final season

    Target is the only retailer running a national campaign developed directly with Netflix and featuring on-screen talent from the show.

    By Peter Adams • Oct. 1, 2025
  • An employee uses a handheld device to check inventory in a retail toy aisle.
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    Brandon Bell / Staff via Getty Images
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    How retailers are hiring for the 2025 holiday season

    In a year already marked by job cuts, and with the busiest shopping season ahead, tariffs and depressed consumer spending could mean fewer hires. 

    By Retail Dive Staff • Sept. 30, 2025
  • Storefront of Spirit Christmas
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    Courtesy of Spirit Halloween
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    Spirit Christmas to open 30 locations

    The company, a spinoff of Spirit Halloween, tested stores last year. This year, it is nearly quadrupling its footprint. 

    By Sept. 29, 2025
  • Target checkout lane for kids.
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    Courtesy of Target
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    Target introduces in-store toy demos, kids’ catalog for the holidays

    The retailer is also highlighting thousands of toys it will offer under $20, as a way to emphasize value.  

    By Sept. 26, 2025
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    Kendall Davis/Retail Dive
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    Podcast

    The Backroom: How the holidays are different this year

    Heading into the season, shoppers and retailers alike are getting squeezed by tariffs and mounting economic uncertainty.

    By Retail Dive Staff • Sept. 25, 2025
  • The outside of the Macy's store in Herald Square in NYC during the holidays.
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    Kaarin Moore/Retail Dive
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    Retail’s seasonal hiring could hit lowest point since 2009

    Challenger, Gray & Christmas predicts that retailers will bring on fewer than 500,000 employees in Q4, a low last seen following the 2008 financial crisis.

    By Sept. 24, 2025
  • A Halloween display in Home Depot
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    Joe Raedle via Getty Images
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    Halloween spending to hit record $13.1B

    While the majority of consumers anticipate price increases this season due to tariffs, 73% still plan to participate, according to the National Retail Federation.

    By Howard Ruben • Sept. 24, 2025
  • A young woman sits on the floor with a laptop on her legs and a credit card in her hand.
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    Managing tariff impact gets tougher as the holidays approach

    Lower-income households are especially worried about employment and higher prices — and prices are indeed rising.

    By Sept. 23, 2025
  • Walmart storefront.
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    Kaarin Vembar/Retail Dive
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    Walmart, Target bring back October deals events

    To entice consumers to shop early, the mass merchants join Amazon and others in kicking off the holiday season with sales events next month.

    By Sept. 23, 2025
  • Gray clouds over a Kohl's store, with an entrance to Sephora.
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    Daphne Howland/Retail Dive
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    Kohl’s expands fall sales event to 4 days

    The department store is offering deals on thousands of products across apparel, beauty and more online and in stores.

    By Howard Ruben • Sept. 22, 2025
  • A woman browses an ecommerce site in front of a Christmas tree.
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    AI shopping tools are evolving, but are they ready for the holidays?

    Most consumers are open to generative AI-powered guidance, but only 3% will start their shopping journey with a ChatGPT-type search, according to Coveo.

    By Bryan Wassel • Sept. 22, 2025
  • The outside of the Macy's store in Herald Square in NYC during the holidays.
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    Kaarin Moore/Retail Dive
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    Macy’s kicks off ‘100 Days to Christmas’ with new merchandise, curated gift ideas

    The department store, which said its holiday assortment features more than 40% newness, will also expand its experiential Holiday Square concept.

    By Howard Ruben • Sept. 19, 2025
  • Two people with shopping bags, walking down the street on a snowy day.
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    The holidays should be OK for retailers that try hard enough

    Sustaining robust sales growth into Q4 will mean sharp vendor negotiations — and a keen understanding of the customer, analysts say.

    By Sept. 17, 2025
  • An escalator in a shopping mall during the Christmas and holiday season.
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    Jon Cherry via Getty Images
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    Holiday retail sales projected to grow 4%, below 10-year average

    While in-store sales are expected to grow 2.75% from last year, e-commerce sales growth is slowing, according to a recent report from Bain & Company.

    By Howard Ruben • Sept. 17, 2025
  • Person holding an Amazon Prime box.
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    Courtesy of Amazon
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    Amazon’s Prime Big Deal Days event returns in October

    The sale, which marks the company’s kickoff to the holiday shopping season, is scheduled for Oct. 7 and Oct. 8. 

    By Sept. 16, 2025
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    Daphne Howland/Retail Dive
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    Target doubles new merchandise, expands next-day delivery for the holidays

    The mass retailer, which is in the midst of a turnaround, will also bring back its Target Circle Week savings event in October.

    By Sept. 16, 2025
  • A standup comedian performs in a JCPenney ad
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    Courtesy of JCPenney
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    Q&A

    How J.C. Penney is preparing for the holidays with laugh-out-loud deals

    Marketing chief Marisa Thalberg discusses how marketers can engage holiday shoppers amid economic uncertainty.

    By Chris Kelly • Sept. 15, 2025
  • A woman browses an ecommerce site in front of a Christmas tree.
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    Gen Z pullback could send holiday sales down 5%: PwC

    Older generations are cutting back a bit or even spending more, but these younger consumers’ budgets are down nearly a quarter, the firm found.

    By Sept. 11, 2025
  • An escalator in a shopping mall during the Christmas and holiday season.
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    Jon Cherry via Getty Images
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    Holiday sales could grow up to 3.4%: Deloitte

    The firm predicts that sales between November and January could reach $1.62 trillion, with e-commerce sales projected to grow up to 9%.

    By Howard Ruben • Sept. 10, 2025
  • A person browses an aisle of toys.
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    Spencer Platt via Getty Images
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    Consumer sentiment declines as price sensitivity persists

    Consumers are tightening their purse strings and prioritizing essentials while cutting back on discretionary goods.

    By Kristen Doerer • Sept. 8, 2025
  • Boxes of flowers are moved on a forklift.
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    Joe Raedle via Getty Images
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    Deep Dive

    De minimis’ end: How shippers are adapting for peak season and beyond

    Experts foresee hurdles in both pricing and logistics for importers that have relied on the duty exemption for sub-$800 goods.

    By Max Garland • Sept. 4, 2025
  • Exterior of Walmart store with a sign that reads "grocery" and two cars parked in front.
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    Sam Silverstein/Retail Dive
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    Walmart ties marketplace to stores, debuts AI seller tools

    The retailer is piloting brick-and-mortar access to online sellers and reducing some fees for top selling products ahead of the holidays.

    By Aug. 27, 2025
  • Macy's
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    Mario Tama via Getty Images
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    Macy’s partners with Amazon for retail ads ahead of holiday season

    The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad-serving capabilities.

    By Aaron Baar • Aug. 27, 2025