DTC: Page 46


  • Poshmark introduces shoppable Poshmark Stories feature.
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    Courtesy of Poshmark
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    Poshmark lays off less than 2% of workforce

    The social resale marketplace has about 800 employees, according to its LinkedIn, and recently got acquired for $1.2 billion.

    By Dani James • Feb. 27, 2023
  • Saks Off 5th names a new COO.
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    Courtesy of Saks Off 5th
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    SaksOff5th.com beefs up user experience leadership

    Former Untuckit exec Julie Mares will lead new strategies for the online customer journey, amid shifting priorities at the e-retailer.

    By Feb. 27, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Three babies in Monica + Andy onesies on a yellow background.
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    Courtesy of Monica + Andy
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    Walmart adds baby brand Monica + Andy to stores, online

    For the direct-to-consumer brand, the partnership with the mass merchant represents a chance to reach more customers.

    By Tatiana Walk-Morris • Feb. 27, 2023
  • Interior shot of the Adidas store in the Bronx. Clothes are on racks on the perimeter of the store and merchandise on tables in the center.
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    Courtesy of Adidas
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    Adidas opens New York store in the Bronx

    The location features a digital footwear wall, click-and-collect services, and digital windows highlighting the brand’s campaigns, partners and products.

    By Tatiana Walk-Morris • Feb. 27, 2023
  • Three people wearing bridesmaid dresses stand together. The person in the center holds a cake.
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    Retrieved from Birdy Grey on February 24, 2023
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    Birdy Grey hires Eloquii co-founder as COO

    Steve Zawada’s appointment comes after the DTC bridal brand named a CFO in October.

    By Tatiana Walk-Morris • Feb. 24, 2023
  • blue bottle
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    Permission granted by Blue Bottle
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    Nestlé’s Blue Bottle brews up interest in premium coffee through ultra-rare launch

    The offering is part of the brand’s Exceedingly Rare program from single origin coffees that are often available in small quantities.

    By Christopher Doering • Feb. 24, 2023
  • Three young children wear red and blue striped pajama sets
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    Permission granted by Hanna Andersson
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    Hanna Andersson launches resale marketplace

    The childrenswear brand already has over 1,500 listings on the Hanna-Me-Downs platform, according to Chief Sustainability Officer Jen Reed. 

    By Dani James • Feb. 24, 2023
  • AllModern store exterior
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    Courtesy of Wayfair
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    Wayfair’s net loss tops $1.3B in 2022

    The online home goods retailer saw its customer base contract even further despite increased advertising spend during the period.

    By Feb. 23, 2023
  • Two people in Brooks Running apparel and shoes run down a road.
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    Courtesy of Brooks Running
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    Brooks Running records 16% DTC sales growth in 2022

    Global revenue increased 6% as the brand expanded its e-commerce presence.

    By Tatiana Walk-Morris • Feb. 23, 2023
  • Two people with long hair smile with red lipstick on
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    Courtesy of Beautycounter
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    Beautycounter to launch at Ulta

    The DTC beauty brand will enter 500 of the retailer’s stores, allowing it to expand access to its “clean beauty” products.

    By Dani James • Feb. 23, 2023
  • Dressing room in purple light with a large screen in one corner.
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    Courtesy of Fit Xperience Savage X Fenty
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    Savage X Fenty delves deeper into fitting room tech

    In under 30 seconds, a tool creates an avatar of a shopper's body type and recommends products that will be an ideal fit.

    By Tatiana Walk-Morris • Feb. 23, 2023
  • Four people smile at the camera wearing multi-colored medical scrubs
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    Permission granted by Fabletics
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    Fabletics launches first scrubs collection

    The line was created using research and insights from over 6,500 medical professionals, and the DTC brand will be donating sets as part of the release.

    By Dani James • Feb. 22, 2023
  • Lineup of Neon Hippie products.
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    Courtesy of Neon Hippie
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    Beauty veteran launches skincare brand Neon Hippie in US

    The brand has already lined up a wholesale partner through Neiman Marcus, which will sell the products in select stores and on its website.

    By Tatiana Walk-Morris • Feb. 22, 2023
  • The inside of a Nike Rise with a checkout counter.
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    Courtesy of Nike
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    Nike’s chief digital information officer exits

    Ratnakar Lavu arrived in 2019 from Kohl’s, with a goal to accelerate the sportswear giant’s growth.

    By Feb. 22, 2023
  • Person wearing a suit outside with a city backdrop.
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    Courtesy of Indochino
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    Indochino posts 40% revenue increase in 2022

    The suit brand noted record-breaking results over the Black Friday weekend, and attributed some of its sales success to sports partnerships.

    By Tatiana Walk-Morris • Feb. 21, 2023
  • The indoor main entrance to Sweetwater music's retail store in Fort Wayne, Indiana
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    Permission granted by Sweetwater
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    Deep Dive

    YouTubers, podcasters help Sweetwater reach a record sales year

    The pandemic led musicians to buy streaming equipment, pushing the retailer to over $1 billion in sales – all with only one physical store. 

    By Nate Delesline III • Feb. 21, 2023
  • Person with pulled back dark hair and sunglasses smiles
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    Permission granted by Gorgie
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    ‘I wanted to go back to building’: Why Lively’s founder pivoted from selling bras to functional beverages

    Michelle Cordeiro Grant is focused on bringing wellness to the energy drink category through the launch of her new brand, Gorgie.

    By Dani James • Feb. 21, 2023
  • A delivery driver handing a package to a resident in their doorway.
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    Retrieved from Adobe Stock.
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    Sponsored by Deposco

    Why you should rewrite your game plan for DTC inventory management

    Retail brands must rewrite their DTC inventory fulfillment strategy for “visibility first”.

    Feb. 21, 2023
  • Person's hand holding a Futurewise product.
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    Permission granted by Futurewise
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    Skincare brand Futurewise launches into Target

    The addition of the skincare brand, which launched just three months ago, builds on the mass merchant’s push to ramp up its beauty assortment.

    By Dani James • Feb. 17, 2023
  • This is a picture of a yeti cooler from a creative commons search.
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    The image by Tony Webster is licensed under CC BY 2.0
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    Yeti names permanent CFO

    Mike McMullen, who has held the position on an interim basis since October, will focus on driving growth at the outdoor products company.

    By Tatiana Walk-Morris • Feb. 17, 2023
  • Pharrell Williams at the 65th Grammy Awards on Feb. 5, 2023.
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    Amy Sussman via Getty Images
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    Column

    The Weekly Closeout: Louis Vuitton brings on Pharrell Williams, Belk plots more outlet stores

    The fashion designer and singer joins the luxury brand as men’s creative director, while the department store plans up to six outlet openings by mid-April.

    By Retail Dive Staff • Feb. 17, 2023
  • Guinness
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    Courtesy of Guinness
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    No- and low-alcohol category tops $11B in 2022 with growth accelerating, IWSR says

    The segment is forecast to post a compound annual growth rate topping 7% through 2026, compared to greater than 5% from 2018 to 2022.

    By Christopher Doering • Feb. 17, 2023
  • Blonde haired person poses in a white tank top and dark colored hoodie
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    Courtesy of Victoria's Secret & Co.
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    Frankies Bikinis, Victoria’s Secret introduce exclusive collection

    The swimwear and loungewear collection comes after the lingerie giant invested $18 million in the smaller direct-to-consumer brand last year.

    By Dani James • Feb. 16, 2023
  • Tatcha's virtual store experience
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    Courtesy of Tatcha x Emperia
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    Tatcha launches virtual store to promote body care products

    To coincide with the virtual experience, the skincare brand is hosting a real-life pop-up shop in Los Angeles.

    By Feb. 16, 2023
  • A woman models two cocktail dresses.
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    Courtesy of Azazie
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    Azazie, Kendall + Kylie release cocktail and party dresses

    The DTC bridal brand is adding another product category to its assortment beyond wedding dresses. 

    By Tatiana Walk-Morris • Feb. 16, 2023