DTC: Page 4


  • An assortment of Fine'ry's fragrances targeting the men's market.
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    Courtesy of Fine'ry
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    With latest launch, Fine’ry targets the men’s fragrance market

    The move was “a natural next step for Fine’ry,” according to Nadia Khan, senior vice president of brand marketing at parent company Maesa.

    By Jan. 7, 2025
  • A view of a Dr. Martens store as people pass by.
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    Gareth Cattermole via Getty Images
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    Dr. Martens creative director steps down after a decade

    Darren McKoy said he was ready to embrace new opportunities and creative challenges, and the footwear company hasn’t named a replacement.

    By Laurel Deppen • Jan. 7, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Five cans of Athletic Brewing's flagship beers
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    Courtesy of Athletic Brewing
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    Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer

    Chief Marketing Officer Andrew Katz explains how a new multimillion-dollar campaign is part of the brand’s efforts as the “big guys” enter the nonalcoholic beer category.

    By Chris Kelly • Jan. 7, 2025
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’

    Elliott Hill, who just took over the top spot in October, vowed a return to stronger relationships with its partners as sales fell 8% in Q2.

    By Dec. 20, 2024
  • Walmart cart outside of a Florida supermarket on Nov. 18 24
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    Joe Raedle via Getty Images
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    The Weekly Closeout: Walmart to invest $1.3B in Chile and what Nike’s stumble means for Foot Locker

    The big-box retailer’s plans include 70 new stores across Chile, while the sportswear giant’s DTC about-face could be a boon to Foot Locker.

    By Retail Dive Staff • Dec. 20, 2024
  • Exterior shot of a Birkenstock store.
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    Courtesy of Birkenstock
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    Birkenstock closes out its fiscal year on a high note

    The German footwear brand is carefully calibrating its wholesale and direct-to-consumer strategies, with plans to grow its store count by 50% next year.

    By Dec. 19, 2024
  • A rack of clothing under a sign that reads "Perfect Moment"
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    Retrieved from Perfect Moment on December 18, 2024
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    Perfect Moment opens third seasonal store in the Austrian Alps

    The location at the Kitzbühel ski resort will feature best-selling products, as well as host in-store events.

    By Howard Ruben • Dec. 18, 2024
  • A blond-haired person walks past a store.
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    Daphne Howland/Retail Dive
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    Bloomingdale’s adds fulfillment option for luxury DTC brands

    Shoppers can check on the availability of products via a DTC company’s website and pick up their order at a nearby Bloomingdale’s store.

    By Tatiana Walk-Morris • Dec. 18, 2024
  • A person wearing a green True Classic T-shirt
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    Courtesy of True Classic
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    True Classic launches at Target

    The brand will be sold in 460 of the mass merchant’s stores after testing out a small selection of products on Target’s website in the fall.

    By Howard Ruben • Dec. 16, 2024
  • Shoppers walking by an Under Armour store.
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    Cara Salpini/Retail Dive
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    Under Armour holds first investor day in 6 years

    Capping off a difficult year, CEO Kevin Plank outlined the brand’s strategy to get back to growth through marketing reinvestment and product innovation.

    By Dec. 13, 2024
  • A blue 2025 Hyundai IONIQ 5 N
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    Courtesy of Amazon
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    Column

    The Weekly Closeout: Adidas headquarters searched, Amazon starts selling cars

    The activewear brand is under investigation for tax and customs compliance, while the e-commerce giant is offering Hyundai cars through Amazon Autos.

    By Retail Dive Staff • Dec. 13, 2024
  • Ryane Askew, vice president of marketing at Indochino
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    Courtesy of Indochino
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    Indochino names vice president of marketing

    Ryane Askew comes with digital marketing experience from Pier 1, Blue Nile, J.C. Penney, Amazon and Nordstrom.

    By Howard Ruben • Dec. 13, 2024
  • The Chewy.com website.
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    Joe Raedle / Staff via Getty Images
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    Chewy returns to member growth with better site experiences

    A more convenient in-app experience and positive responses to veterinary clinics helped drive customer growth at the pet goods retailer.

    By Bryan Wassel • Dec. 12, 2024
  • foxtrot
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    Permission granted by Foxtrot
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    Outfox Hospitality faces $3.8M in labor penalties

    The Illinois Department of Labor seeks back wages from the bankrupt retailer for failing to give workers 60 days’ notice before they were laid off.

    By Jessica Loder • Dec. 11, 2024
  • Exterior of an Ulta store
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    Kaarin Vembar/Retail Dive
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    Tatcha to launch at Ulta Beauty

    About 30 of the brand’s products will be available on the beauty retailer’s website, including its Water Cream and Dewy Skin Cream.

    By Howard Ruben • Dec. 10, 2024
  • Phones showing examples from the Strength+ app by Peloton
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    Courtesy of Peloton
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    Peloton’s new app is focused on strength training

    The connected fitness company wants to draw more customers, particularly millennial men, to its platform.

    By Tatiana Walk-Morris • Dec. 9, 2024
  • An entrance to a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon returns to stronger growth with 9% revenue jump

    As the brand looks to drive growth in North America, revenue in that region increased 2%, but comps still declined. 

    By Dec. 6, 2024
  • Chewy, fulfillment center
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    Permission granted by Chewy
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    Chewy raises full-year guidance as it beats Q3 expectations

    The online pet retailer saw net sales increase nearly 5% driven by strength in its Autoship subscription service and nondescretionary categories.

    By Dec. 5, 2024
  • A Tupperware display at Target.
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    Kaarin Moore/Retail Dive
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    Lender group completes acquisition of Tupperware’s assets

    Party Products LLC — made up of Stonehill Capital Management and Alden Global Capital — has acquired the company’s brand name and other assets.

    By Howard Ruben • Dec. 4, 2024
  • Mike Maloney stands for a professional headshot with his arms crossed.
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    Courtesy of Wolverine World Wide
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    Wolverine names Under Armour, Designer Brands vet as chief product officer

    Mike Maloney will lead product development, merchandise strategy and market expansion for the company’s Work Group.

    By Laurel Deppen • Dec. 3, 2024
  • Two Bogg bags in various sizes made for Target.
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    Courtesy of Bogg
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    Target adds Bogg to its assortment

    The brand, known for its colorful tote bags, will land in the mass merchant early next month.

    By Howard Ruben • Nov. 25, 2024
  • Two trees and a planter across from a clothing store.
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    Daphne Howland/Retail Dive
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    Vuori doesn’t need money. Investors keep knocking anyway.

    A recent $825 million fundraise from General Atlantic and Stripes tipped the brand into the $5 billion valuation range. Investor Jon Kossow says the company still doesn’t need the cash to fund its own operations.

    By Nov. 25, 2024
  • An assortment of Olive & June's press-on nails
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    Courtesy of Olive & June
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    Olive & June to be acquired by Hydro Flask owner for $240M

    Olive & June’s founder and CEO Sarah Gibson Tuttle will remain on the team as the nail care company joins Helen of Troy’s portfolio of brands.

    By Nov. 22, 2024
  • Two people wearing coats stand in a rocky landscape.
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    Courtesy of Sweaty Betty
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    Sweaty Betty opens first US stores

    Two brick-and-mortar locations in Chicago and Washington, D.C., will serve as the brand’s first stand-alone stores in the country.

    By Howard Ruben • Nov. 22, 2024
  • A person with long hair carries a stack of boxes.
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    Courtesy of Stitch Fix
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    Column

    The Weekly Closeout: Stitch Fix adds stylist profiles, NRF and RILA respond to overtime rule block

    The apparel box retailer is introducing customers to the brains behind its boxes while retail organizations express relief to a ruling on overtime pay.

    By Retail Dive Staff • Nov. 22, 2024