DTC: Page 39

  • Person in athletic gray shorts and tights holds a dumbell weight while looking at TV
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    Courtesy of Peloton
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    Peloton repositions itself as ‘more than a bike company’

    The new campaign showcases users of all ages and fitness levels using the brand’s various offerings beyond its in-home bike hardware.

    By Dani James • May 24, 2023
  • A group of people in custom suits stand in front of a red wall.
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    Courtesy of Indochino
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    Indochino saw ‘record setting’ revenue in Q1

    The privately held DTC brand attributed the sales to its expanded women’s offering, diversified partnerships and strong shop-in-shop execution.

    By Howard Ruben • Updated May 25, 2023
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • Celebrity Ariana Grande poses with a beauty product while wearing a black outfit
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    Courtesy of R.e.m. Beauty
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    Ariana Grande’s R.e.m. Beauty receives investment from Sandbridge Capital

    The makeup company hopes to optimize its “global potential.” The celebrity bought back the brand's assets in February.

    By Dani James • May 23, 2023
  • Babe wine, AB Inbev
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    Retrieved from AB InBev.
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    AB InBev to discontinue Babe wine and Hiball energy brands

    The alcohol giant said the decision was made to better focus on growth by prioritizing its Mega Brands while supporting “choiceful innovations.” 

    By Christopher Doering • May 23, 2023
  • Sundry
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    Retrieved from Sundry on January 25, 2022
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    Digital Brands Group sees potential for 50 retail stores

    Thanks mostly to its acquisition of women's apparel brand Sundry, the direct-to-consumer company reported a net revenue increase of 48% in Q1.

    By Dani James • May 22, 2023
  • A group of Yeezy shoe products on a beige background.
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    Courtesy of Adidas
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    Adidas to resume selling Yeezy products at the end of May

    It’s the first time the products have been up for sale since Adidas broke ties with Kanye West, also known as Ye, in October.

    By • May 22, 2023
  • Serena Williams' Will Perform products in a line
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    Courtesy of Will Perform
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    Serena Williams’ Will Perform brand launches at Walmart

    The DTC pain relief and performance care brand was introduced on the mass merchant’s website Friday and is heading to stores in June.

    By Howard Ruben • May 22, 2023
  • A woman in a lavender jumpsuit sits on one hip staring into the distance
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    Courtesy of Nuuly
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    Nuuly partners with plus-size brand Eloquii

    The deal between the Urban Outfitters-owned clothing rental service and the plus-size DTC brand is exclusive, and it debuts with 25 styles.

    By Lara Ewen • May 19, 2023
  • Green shelves with clear and colorful cleaning bottles next to paper towel rolls
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    Permission granted by Grove Collaborative
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    Grove Collaborative adds Costco, Kroger and Hannaford to list of retail partners

    The DTC brand is steadily building out its wholesale roster, which also includes Walmart, Target, Amazon and CVS.

    By Howard Ruben • May 19, 2023
  • A cream colored textured rug sits under warm leather seats and a coffee table
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    Courtesy of Ernesta
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    Peloton co-founders beta launch rug brand Ernesta

    The direct-to-consumer company ships to 30,000 zip codes and allows customers to order custom-sized rugs after being approved from a waitlist.

    By Dani James • May 19, 2023
  • Canada Goose's first footwear campaign
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    Courtesy of Canada Goose
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    Canada Goose revenue jumps in Q4 as it focuses on DTC

    The brand is leaning into its direct-to-consumer channel, which saw sales increase 22.6% in the period, as it plans to open 16 stores in fiscal 2024.

    By Dani James • May 18, 2023
  • A person wearing leggings and a sports bra from Parade's new Moves collection.
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    Courtesy of Parade
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    Parade launches its first activewear collection

    The limited-edition collection, dubbed Moves, includes leggings, bras and bike shorts in sweat-wicking fabrics.

    By • May 18, 2023
  • Makeup ads from DTC brand Jones Road Beauty use Meta's AI Sandbox tool to automatically generate different backgrounds
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    Permission granted by Meta Platforms
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    Meta bets its advertising scale can differentiate new generative AI tools

    DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.

    By Peter Adams • May 18, 2023
  • External storefront of a Torrid store.
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    "Torrid - Retail Clothing Store" by Tony Webster is licensed under CC BY 2.0
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    Torrid CFO, COO resigns after 8 months

    Tim Martin is exiting the dual role as the company continues to see changes in its C-suite. 

    By • May 17, 2023
  • Two models wearing black athletic clothing stretch while wearing colorful sneakers
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    Courtesy of On
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    Footwear brand On reports record sales growth in Q1

    The company is selling predominantly at full-price — even within a promotional environment in the category — and more than quadrupled net income. 

    By Dani James • May 17, 2023
  • Jennifer Aniston standing behind a collection of her LolaVie hair care products.
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    Courtesy of LolaVie
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    Jennifer Aniston’s hair care brand launches at Ulta Beauty

    The partnership marks LolaVie’s first foray into brick-and-mortar retail since launching in 2021.

    By Howard Ruben • May 17, 2023
  • Allbirds opens store in Flatiron district of New York City.
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    Courtesy of Allbirds
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    How DTC brands fared in Q1

    Some were able to stymie losses during the period, while others sank deeper into the red as revenues fell.

    By , Dani James • May 16, 2023
  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Retail Dive
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    Wayfair improves data analytics to trim last-mile costs

    The online furniture retailer has sharpened its process for determining whether items should be delivered in-house or via third parties.

    By Max Garland • May 16, 2023
  • Skims, Kim Kardashian West
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    Retrieved from Skims on January 22, 2020
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    Skims opens pop-up shop in NYC

    The fourth retail activation from the Kim Kardashian-founded brand is located at Rockefeller Center and focused on summer apparel and swimwear. 

    By Dani James • May 16, 2023
  • The exterior of Fabletics' store at the University of Southern California
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    Permission granted by Kyle Espeleta, on behalf of Fabletics
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    Fabletics opens first on-campus store at the University of Southern California

    The DTC activewear brand said it plans to add USC-branded merchandise to the store this fall.

    By Howard Ruben • May 15, 2023
  • Photo of a blue box with the name "Birchbox" on it, and several bottles of beauty products
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    Courtesy of Birchbox
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    Birchbox assets acquired by Retention Brands

    After months of growing vendor and customer complaints at Birchbox, parent company FemTec Health is winding down its business and selling off its assets.

    By Dani James • May 15, 2023
  • Purple's Rejuvenate mattress
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    Permission granted by Purple
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    Purple homes in on premium market with 2 new collections

    The DTC mattress brand is repositioning itself as it focuses on three distinct segments of the market, CEO Rob DeMartini told Retail Dive.

    By • May 15, 2023
  • A close shot of fingers typing on the keyboard of a laptop with a picture of a milk carton on the walmart website
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    Permission granted by Walmart Marketplaces
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    Sponsored by Walmart Marketplaces

    How DTC brands can scale with success

    What do business owners have to look for as they choose the platform that’s right for them?

    May 15, 2023
  • A Scotch & Soda storefront in New York City
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    Cara Salpini/Retail Dive
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    Scotch & Soda closes several US stores

    A number of locations across the country have closed and the fashion brand’s parent company Bluestar Alliance appointed a new global president.

    By Dani James • May 12, 2023
  • Mindy Kaling on a float in a swimming pool wearing her Andie Swim collection.
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    Courtesy of Andie Swim
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    Mindy Kaling launches collection with Andie Swim

    The swimwear collection features 33 SKUs in sizes XXS to XXXL and is available for purchase on the DTC brand’s website.

    By Howard Ruben • May 12, 2023