DTC: Page 2

  • A person with short brown hair and glasses smiles.
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    Courtesy of Fossil Group
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    Fossil leans on layoffs, more store closures to cut costs

    The watch and accessories company is the latest to shore up its wholesale channel and pull back on direct-to-consumer sales.

    By • March 13, 2025
  • An assortment of 8Greens products
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    Courtesy of Grove Collaborative
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    Grove Collaborative’s revenue falls more than 17% in Q4

    The company is in the midst of a turnaround, which includes a pivot away from wholesale partners and a focus on acquiring third-party brands.

    By Nate Delesline III • March 13, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • A big red sign on the side of a large department store building.
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    Daphne Howland/Retail Dive
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    Good American launches at Macy’s

    Products from co-founder Khloé Kardashian's brand will be in nearly 80 stores this fall, as the partnership expands the department store’s denim assortment.

    By Tatiana Walk-Morris • March 13, 2025
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty’s chief marketer on winning Gen Z through community-oriented marketing

    At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street. 

    By Peter Adams • March 12, 2025
  • Allbirds opens store in Flatiron district of New York City.
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    Courtesy of Allbirds
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    Allbirds Q4 sales plunge as shift from DTC takes a toll

    The pain will steadily subside this year, however, as the footwear brand makes progress toward a more profitable distribution model, executives said.

    By • March 12, 2025
  • A Birdies storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    KNS International acquires Birdies

    Bianca Gates, co-founder of the DTC footwear brand, will join KNS as brand president.

    By Nate Delesline III • March 11, 2025
  • Melanie Travis, Andie founder
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    Courtesy of Andie
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    Andie launches incubator program

    The DTC brand, known for its swimwear, introduced the initiative to provide resources to early stage, women-led businesses.

    By Howard Ruben • March 11, 2025
  • Three hands holding three bright pink and red skincare bottles
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    Permission granted by Futurewise
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    Skin care brand Futurewise is shutting down

    The company, which entered Target just two years ago, will no longer accept orders on its website after March 24.

    By • March 11, 2025
  • A person doing a backflip wearing Teva sandals
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    Courtesy of Teva
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    Teva debuts global campaign encouraging people to get outside

    The campaign will feature imagery and video creative across digital retail, owned media, out-of-home placements and paid social over all platforms.

    By Howard Ruben • March 11, 2025
  • Zendaya for sneaker brand On
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    Courtesy of On
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    On plots first co-created footwear, apparel collection with Zendaya

    Deeper relationships with celebrity ambassadors and wholesale partners are in focus as the activewear brand grows sales by double digits.

    By • March 10, 2025
  • Wayfair's first brick-and-mortar store in Wilmette, Illinois on Sept. 3, 2024.
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    patty_c via Getty Images
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    Wayfair lays off 340 tech employees

    The company also plans to close its Technology Development Center in Austin, Texas.

    By • March 7, 2025
  • A vessel full of containers traveling through a European waterway.
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    Dan Kitwood via Getty Images
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    Column

    The Weekly Closeout: Trade groups sound the alarm on tariffs, L’Oréal sells Carol’s Daughter

    RILA, NRF and AAFA all raised red flags about President Trump’s trade policies, while the beauty conglomerate sold the brand it bought a decade ago.

    By Retail Dive Staff • March 7, 2025
  • The outside of a standalone Ulta Beauty store.
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    patty_c via Getty Images
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    Rodan and Fields partners with Ulta

    Products from the direct-to-consumer skin care company are now available at 150 Ulta stores nationwide and on its website.

    By • March 5, 2025
  • Kim Dolder, Gymshark chief commercial officer
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    Courtesy of Gymshark
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    Gymshark names chief commerical officer

    Before leading the brand’s North America region, Kim Dolder held leadership roles at Abercrombie & Fitch, Outdoor Voices, Under Armour and Target.

    By Howard Ruben • March 4, 2025
  • Several grocery items such as chocolate almond milk and pistachio nut butter against an orange backdrop
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    Courtesy of Walmart
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    Inflation continues to drive private label growth

    Gen Z and millennial shoppers are particularly interested in store brands as they seek out both value and quality, per a Circana study.

    By Howard Ruben • March 3, 2025
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    Courtesy of Solo Brands
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    Solo Brands receives noncompliance warning from NYSE

    The company has six months to regain compliance with the stock exchange. Meanwhile, its CEO will exit the business on Friday. 

    By Tatiana Walk-Morris • March 3, 2025
  • An artistic rendering of a Warby Parker store inside a Target
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    Permission granted by Target
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    Target, Warby Parker team up on eyewear shop-in-shops

    The two will open five locations this year, staffed by Warby Parker employees, as a complement to Target’s existing optical business.

    By Nate Delesline III • Feb. 27, 2025
  • A Fabletics storefront
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    Courtesy of Fabletics
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    Fabletics targets demand planning, inventory management

    The apparel company will build a forecasting model using Blue Yonder’s supply chain planning solutions.

    By Kelly Stroh • Feb. 27, 2025
  • A group of people sitting around a Solo Stove fire pit.
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    Courtesy of Solo Brands
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    Solo Brands CEO exits after just a year in the role

    Chris Metz, who took the helm last year, had begun a full strategic review of the company’s portfolio amid declining sales.

    By Howard Ruben • Feb. 24, 2025
  • Display of a striped green Ruggable x Monica Ahanonu rug under a bed
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    Courtesy of Ruggable
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    Ruggable taps Nike veteran as CEO

    Nicole Otto previously led the athletic giant’s direct-to-consumer business in North America and served as The North Face’s global brand president.

    By Howard Ruben • Feb. 21, 2025
  • Exterior of Wayfair's headquarters in Boston
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    Caroline Jansen/Retail Dive
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    Wayfair’s revenues inch up in Q4 as losses narrow

    While the retailer's customer base continues to shrink, CEO Niraj Shah is optimistic that the home goods downturn is nearing its end.

    By • Feb. 20, 2025
  • A brown background with the Nike checkmark logo and Skims logo.
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    Courtesy of Nike
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    Nike launches brand with Kim Kardashian’s Skims

    NikeSkims will be available this spring with an assortment of training apparel, footwear and accessories.

    By • Feb. 18, 2025
  • Laundry products from Green Grab and Grove Collaborative
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    Courtesy of Grove Collaborative
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    Grove Collaborative acquires Grab Green

    The deal extends an existing partnership between the two companies, as Grab Green in 2019 became a third-party vendor for the sustainable retailer.

    By Howard Ruben • Feb. 13, 2025
  • A group of people wearing Birdy Grey bridesmaid dresses gathered around a table.
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    Courtesy of Birdy Grey
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    DTC bridal brand Birdy Grey names CEO

    Jill Layfield takes the helm after holding several leadership positions in the industry, including as Backcountry’s CEO.

    By Howard Ruben • Feb. 10, 2025
  • An Under Armour storefront inside a mall.
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    "Under Armour at MixC Zhengzhou" by Windmemories is licensed under CC BY-SA 4.0
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    Under Armour e-commerce sales fall 20% as it pulls back on promotions

    Still, overall revenue came in better than expected and CEO Kevin Plank said the brand has more wholesale partnerships in the works.

    By • Feb. 6, 2025