DTC

  • Chewy, fulfillment center, conveyor belt
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    Permission granted by Chewy
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    Chewy’s sales jump despite challenging economic environment

    The pet e-commerce company reported a gross margin decline in Q1 but remained positive about its full-year outlook.

    By Dani James • June 13, 2025
  • A woman in a bright red suit stands with a hand in her long, curly hair.
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    Courtesy of Isima
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    Column

    The Weekly Closeout: Michaels rolls out Summerween and Shakira’s beauty brand debuts

    The crafts retailer is releasing Halloween decor earlier than ever, while the pop star’s Isima line will launch at Ulta Beauty.

    By Retail Dive Staff • June 13, 2025
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
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    Courtesy of Bdy
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    Tree Hut gets a ‘grown-up’ sister brand

    Bdy emphasizes high-quality, affordable products and uses skin care-inspired ingredients to address common concerns like dryness and uneven tone.

    By Howard Ruben • June 13, 2025
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    Courtesy of Nike
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    How Nike CEO Elliott Hill is building out his turnaround team

    Eight months in, Hill has changed leadership structures and brought in new hires. At the same time, several long-time executives have retired.

    By • June 12, 2025
  • The exterior of one of Oofos' first brick-and-mortar stores
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    Courtesy of Oofos
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    DTC footwear brand Oofos opens first stores

    A location in Virginia has already opened and the active recovery brand will open locations in Georgia and Florida later this month.

    By Howard Ruben • June 10, 2025
  • A closeup of a person's Dr. Martens oxfords. They are wearing black socks and wide legged striped pants.
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    Pablo Cuadra via Getty Images
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    Dr. Martens plans shift to ‘consumer-first’ mindset

    After revenue fell by double digits in the latest fiscal year, the footwear brand is instituting a new growth strategy.

    By Laurel Deppen • June 10, 2025
  • A person walking by a Bark sign
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    Courtesy of Bark
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    Bark eyes price increases to offset tariffs

    The company delivered its first adjusted EBITDA positive year, after the company “lost $58 million and burned nearly $200 million in cash” three years ago, according to its CEO.

    By • June 10, 2025
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    Shutterstock/ Farknot Architect
     

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    Sponsored by Trillora Packaging Solutions

    How customer-centric is your packaging?

    The end user’s experience with your organization’s packaging has a huge impact.

    June 9, 2025
  • A person with white wired headphones and a white bag stands outside a clothing store.
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    Daphne Howland/Retail Dive
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    Lululemon to raise prices as progress stalls in the US

    As the retailer plans modest tariff-induced price hikes, CEO Calvin McDonald said U.S. shoppers are growing more "discerning" than those in Canada.

    By • June 6, 2025
  • Peloton Bike+
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    Courtesy of Peloton
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    Peloton launches peer-to-peer resale platform

    The exercise company launched a beta version of Peloton Repowered in select metro areas, offering special discounts to buyers and sellers. 

    By Dani James • June 4, 2025
  • Nike's first Nike Rise concept store in Guangzhou, China
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    Courtesy of Nike
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    Nike taps McDonald’s exec for chief communications officer

    Michael Gonda joins July 7 and is the latest change CEO Elliott Hill has made to the activewear brand’s leadership ranks.

    By Tatiana Walk-Morris • June 3, 2025
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    Cara Salpini/Retail Dive
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    Away appoints new CEO as it expands sales channels

    President Jessica Schinazi takes on the lead position as co-founder Jen Rubio steps into an executive chair role on the board. 

    By Dani James • June 2, 2025
  • Shoe brand Kizik opens at Mall of America
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    Courtesy of Kizik
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    Kizik taps Nike vet as CEO

    Gareth Hosford, who held leadership positions at the athletics giant and Converse, will lead the hands-free footwear brand and its parent company.

    By Howard Ruben • June 2, 2025
  • Neon Nike logo in a Chicago store.
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    Kaarin Moore/Retail Dive
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    Nike Chief Innovation Officer John Hoke to retire

    The executive, who served as the brand's first chief design officer, is exiting after more than 30 years as it works through a broader turnaround strategy.

    By Dani James • May 30, 2025
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    Courtesy of E.l.f. Beauty
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    E.l.f. Beauty to acquire Hailey Bieber’s Rhode for $1B

    Citing a “very high bar for M&A,” CEO Tarang Amin said the retailer only makes acquisitions when it’s a clear win-win, as with its 2023 purchase of Naturium.

    By • May 29, 2025
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    Courtesy of Amazon
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    Origins expands to Amazon’s premium beauty store

    The e-commerce giant has been bulking up its beauty offering by adding brands like Too Faced, Estée Lauder and Clinique to its lineup.

    By Howard Ruben • May 27, 2025
  • A Crocs storefront
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    Cara Salpini/Retail Dive
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    Crocs promotes Terence Reilly to chief brand officer

    In the newly created role, the executive will oversee marketing and creative efforts for the company’s namesake brand and Heydude.

    By Howard Ruben • May 27, 2025
  • Poppi's Fortnite game
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    Courtesy of Poppi
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    Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up

    PepsiCo recently finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.

    By Chris Kelly • May 27, 2025
  • A Nike storefront at The Grove shopping center in Los Angeles, California.
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    Cara Salpini/Retail Dive
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    Nike to return to Amazon, raise prices

    The sportswear giant will sell on the U.S. site after six years away. Meanwhile, prices are going up for many of its footwear products.

    By • May 27, 2025
  • In this photo illustration, the Temu app is displayed on a smartphone on Feb. 4, 2025 in San Anselmo, California.
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    Justin Sullivan via Getty Images
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    Deep Dive

    How lower China tariffs will affect direct-to-consumer imports

    Temporarily reduced duties likely won't be enough to stop ongoing shifts among de minimis-reliant supply chains, experts said.

    By Max Garland • May 27, 2025
  • The Nike "swoosh" on the side of a building, with another building seen behind it.
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    Daphne Howland/Retail Dive
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    Nike lays off ‘limited number’ of tech employees

    The layoffs, which are the result of changes announced last week, come amid a broader turnaround strategy under new CEO Elliott Hill.

    By • May 22, 2025
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    Ethan Swope via Getty Images
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    Birkenstock eyes global price increase to mitigate tariffs

    A single-digit price increase is expected, but the company may capture market share in the meantime.

    By Howard Ruben • May 20, 2025
  • Two people pose in T-shirts in front of a light grey background.
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    Courtesy of Richer Poorer
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    Andie acquires Richer Poorer

    In its first acquisition, the DTC swimwear brand snapped up the California-based casual apparel company previously owned by Francesca’s.

    By Howard Ruben • May 20, 2025
  • Dockers' signature products of khakis and chinos.
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    Courtesy of Authentic
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    Levi’s to sell Dockers to Authentic Brands Group for $311M

    The jeans company is selling off the khakis brand to focus on its core labels. 

    By • May 20, 2025
  • A rendering of Wayfair's large-format store in Yonkers, New York.
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    Courtesy of Wayfair
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    Column

    The Weekly Closeout: Kohl’s plans to refinance, Wayfair expands large-format concept

    The department store intends to refinance with a $360 million offering of new senior secured notes, while the home goods retailer said another larger store is on the horizon.

    By Retail Dive Staff • May 16, 2025