DTC

  • A white truck is parked in front of a Lowe's store on a clear, bright day.
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    Daphne Howland/Retail Dive
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    Lowe’s promotes new private label during spring sales event

    The home improvement retailer announced the return of its annual Springfest event, which features its latest owned brand, Lowe’s Essentials.

    By Howard Ruben • March 24, 2025
  • Three people wearing items from Universal Standard
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    Courtesy of Universal Standard
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    Universal Standard lands in Nordstrom

    After launching on the department store’s website earlier in the year, the women’s apparel brand entered 20 Nordstrom stores over the weekend.

    By Howard Ruben • March 24, 2025
  • Shot of a young woman relaxing on the sofa and using a credit card with a digital tablet Explore the Trendline➔
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    gradyreese via Getty Images
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    Trendline

    What's shaping the e-commerce landscape?

    From pivots in digital strategies to challenges retailers must overcome with reverse logistics, here are some of the forces shaping online retail.

    By Retail Dive staff
  • People walk by a Nike store.
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    Feng Li via Getty Images
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    Nike focuses on rightsizing key footwear styles as sales plunge 9%

    Some analysts expected the retailer to take more drastic action on its oversold franchises, but CEO Elliott Hill still sees a place for the “beloved silhouettes.”

    By • March 21, 2025
  • Two people stand, arms folded, in front of bright-colored photographs of jewelry and people having fun.
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    Courtesy of Pura Vida
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    Column

    The Weekly Closeout: Vera Bradley sells Pura Vida and Edible Brands enters the hemp industry

    Vera Bradley will offload the bracelet brand two years after taking full ownership, and the Edible Arrangements company expands its horizons.

    By Retail Dive Staff • March 21, 2025
  • A rendering of Wayfair's second large-format store in Atlanta
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    Courtesy of Wayfair
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    Wayfair plots second large-format store

    The 150,000-square-foot location is set to open next year in Atlanta and adds to the online home goods retailer’s growing footprint.

    By Howard Ruben • March 17, 2025
  • Purple's Rejuvenate mattress
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    Permission granted by Purple
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    Purple considers strategic alternatives

    Possible outcomes include a sale or merger. “One of the outcomes is we don’t do anything differently,” the company’s CEO said.

    By • March 17, 2025
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    Courtesy of Solo Brands
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    Solo Brands warns it could file for bankruptcy

    The company issued a going concern statement citing challenges related to liquidity and existing debt.

    By Howard Ruben • March 14, 2025
  • Two people wearing items from Hanes Moves athleisure collection
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    Courtesy of Hanes Brands
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    Column

    The Weekly Closeout: Hanes jumps into athleisure, iRobot has ‘substantial doubts’ about its future

    The underwear brand launched Hanes Moves, while the Roomba creator said the company is undergoing a strategic review.

    By Retail Dive Staff • March 14, 2025
  • A person with short brown hair and glasses smiles.
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    Courtesy of Fossil Group
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    Fossil leans on layoffs, more store closures to cut costs

    The watch and accessories company is the latest to shore up its wholesale channel and pull back on direct-to-consumer sales.

    By • March 13, 2025
  • An assortment of 8Greens products
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    Courtesy of Grove Collaborative
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    Grove Collaborative’s revenue falls more than 17% in Q4

    The company is in the midst of a turnaround, which includes a pivot away from wholesale partners and a focus on acquiring third-party brands.

    By • March 13, 2025
  • A big red sign on the side of a large department store building.
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    Daphne Howland/Retail Dive
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    Good American launches at Macy’s

    Products from co-founder Khloé Kardashian's brand will be in nearly 80 stores this fall, as the partnership expands the department store’s denim assortment.

    By Tatiana Walk-Morris • March 13, 2025
  • Campaign imagery for Selena Gomez-owned Rare Beauty's first-ever brand campaign, "Every Side of You."
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    Courtesy of Fred & Farid Los Angeles
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    Rare Beauty’s chief marketer on winning Gen Z through community-oriented marketing

    At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street. 

    By Peter Adams • March 12, 2025
  • Allbirds opens store in Flatiron district of New York City.
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    Courtesy of Allbirds
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    Allbirds Q4 sales plunge as shift from DTC takes a toll

    The pain will steadily subside this year, however, as the footwear brand makes progress toward a more profitable distribution model, executives said.

    By • March 12, 2025
  • A Birdies storefront on Abbot Kinney Boulevard in California.
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    Cara Salpini/Retail Dive
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    KNS International acquires Birdies

    Bianca Gates, co-founder of the DTC footwear brand, will join KNS as brand president.

    By • March 11, 2025
  • Melanie Travis, Andie founder
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    Courtesy of Andie
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    Andie launches incubator program

    The DTC brand, known for its swimwear, introduced the initiative to provide resources to early stage, women-led businesses.

    By Howard Ruben • March 11, 2025
  • Three hands holding three bright pink and red skincare bottles
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    Permission granted by Futurewise
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    Skin care brand Futurewise is shutting down

    The company, which entered Target just two years ago, will no longer accept orders on its website after March 24.

    By • March 11, 2025
  • A person doing a backflip wearing Teva sandals
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    Courtesy of Teva
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    Teva debuts global campaign encouraging people to get outside

    The campaign will feature imagery and video creative across digital retail, owned media, out-of-home placements and paid social over all platforms.

    By Howard Ruben • March 11, 2025
  • Zendaya for sneaker brand On
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    Courtesy of On
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    On plots first co-created footwear, apparel collection with Zendaya

    Deeper relationships with celebrity ambassadors and wholesale partners are in focus as the activewear brand grows sales by double digits.

    By • March 10, 2025
  • Wayfair's first brick-and-mortar store in Wilmette, Illinois on Sept. 3, 2024.
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    patty_c via Getty Images
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    Wayfair lays off 340 tech employees

    The company also plans to close its Technology Development Center in Austin, Texas.

    By • March 7, 2025
  • A vessel full of containers traveling through a European waterway.
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    Dan Kitwood via Getty Images
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    Column

    The Weekly Closeout: Trade groups sound the alarm on tariffs, L’Oréal sells Carol’s Daughter

    RILA, NRF and AAFA all raised red flags about President Trump’s trade policies, while the beauty conglomerate sold the brand it bought a decade ago.

    By Retail Dive Staff • March 7, 2025
  • The outside of a standalone Ulta Beauty store.
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    patty_c via Getty Images
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    Rodan and Fields partners with Ulta

    Products from the direct-to-consumer skin care company are now available at 150 Ulta stores nationwide and on its website.

    By • March 5, 2025
  • Kim Dolder, Gymshark chief commercial officer
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    Courtesy of Gymshark
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    Gymshark names chief commerical officer

    Before leading the brand’s North America region, Kim Dolder held leadership roles at Abercrombie & Fitch, Outdoor Voices, Under Armour and Target.

    By Howard Ruben • March 4, 2025
  • Several grocery items such as chocolate almond milk and pistachio nut butter against an orange backdrop
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    Courtesy of Walmart
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    Inflation continues to drive private label growth

    Gen Z and millennial shoppers are particularly interested in store brands as they seek out both value and quality, per a Circana study.

    By Howard Ruben • March 3, 2025
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    Courtesy of Solo Brands
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    Solo Brands receives noncompliance warning from NYSE

    The company has six months to regain compliance with the stock exchange. Meanwhile, its CEO will exit the business on Friday. 

    By Tatiana Walk-Morris • March 3, 2025
  • An artistic rendering of a Warby Parker store inside a Target
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    Permission granted by Target
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    Target, Warby Parker team up on eyewear shop-in-shops

    The two will open five locations this year, staffed by Warby Parker employees, as a complement to Target’s existing optical business.

    By • Feb. 27, 2025