Consumer Trends: Page 46
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Sponsored by Facebook
The future of shopping: 3 trends to watch
Evolving changes will affect shoppers' relationships with brands and retailers, and understanding them is key to developing successful strategies in the years to come.
Dec. 14, 2020 -
Sponsored by Cognizant Retail
Retail leaders roar ahead: here's how they can capitalize on consumers' new shopping behaviors
Against long odds, category-leading retailers got it done during the pandemic. Next up is readying for the post-vaccine era.
By Anup Prasad, Market Leader and SBU Head in the Retail and Consumer Goods practice at Cognizant • Dec. 14, 2020 -
Trendline
Digital innovation and technology trends in retail
Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.
By Retail Dive staff -
Retrieved from Ikea Canada on December 10, 2020
ColumnRetail Therapy: Ikea flatpacks its way into the holidays
The Swedish furniture retailer created a kit to transform some of its most famous furniture pieces into easily assembled sweet treats.
By Caroline Jansen • Dec. 11, 2020 -
'Trouble brewing' for malls, including Brookfield and Simon: S&P Global
The pandemic has worsened the situation for mall owners and given retail tenants leverage, and so-called "A" centers haven't been spared.
By Daphne Howland • Dec. 11, 2020 -
GameStop posts 30% sales drop but sees growth ahead
The pandemic, limited availability of new consoles and a reduced store count hurt the gaming retailer's third quarter sales, but November brought a spike.
By Ben Unglesbee • Dec. 9, 2020 -
Consumers are spending less this holiday season: survey
But, they are shopping online due to convenience, deals and free shipping — a trend that may stick around even after the pandemic.
By Tatiana Walk-Morris • Dec. 9, 2020 -
Moody's sees 2021 apparel comeback, but risks remain high
Post-pandemic, consumers will likely continue to gravitate toward casual styles. But economic uncertainty will also drag on, the firm said.
By Daphne Howland • Dec. 7, 2020 -
Column
Retail Therapy: Lady Gaga and Mariah Carey lean into their sweet sides
With the holiday season well underway and consumers reaching for more treats, the celebrities each launched cookie products.
By Caroline Jansen • Dec. 4, 2020 -
L Brands files to spin off Victoria's Secret
The new business, Victoria's Secret & Co, will include Victoria's Secret Lingerie, Pink and Victoria's Secret Beauty.
By Daphne Howland , Kaarin Moore • Updated June 21, 2021 -
Pandemic tees up dollar stores for favorable post-crisis future
Dollar Tree, Dollar General and Five Below benefited from stockpiling into Q3, but stand to gain no matter how long the outbreak continues.
By Daphne Howland • Dec. 3, 2020 -
30 minutes with Adore Me's marketing and design chiefs
Helen Mears and Chloe Chanudet talk about how they've built the DTC brand's marketing and product strategy over the years.
By Cara Salpini • Dec. 3, 2020 -
Column
SKU'd: From Crocs to Uggs, ugly shoes have won
When Telfar Clemens gives your brand a stamp of approval you know it's back in fashion.
By Kaarin Moore • Dec. 1, 2020 -
Black Friday foot traffic down more than 52%
Many shoppers stayed home and made their purchases online as the COVID-19 pandemic rages.
By Ben Unglesbee • Nov. 30, 2020 -
Sponsored by AWS and Intel
Drive business growth with machine learning personalization
Studies show that organizations that have implemented personalization have seen 5-15% increases in revenue.
Nov. 30, 2020 -
Sponsored by Google
Building a full funnel reach and sales strategy with YouTube
The rise in time and dollars spent online offers telecommunication brands the ability to reach, engage and drive customer sales with YouTube.
By Scott Falzone and Elliott Nix • Nov. 30, 2020 -
Winners and losers of Black Friday 2020
Online sales, curbside and store pickup all surged as a sales event defined by the pandemic took shape.
By Ben Unglesbee • Nov. 28, 2020 -
Black Friday 2020 online sales on pace to grow as much as 42%
While COVID-19 rages across the U.S., consumers are staying home — but still shopping.
By Ben Unglesbee • Nov. 27, 2020 -
Dick’s plans new outdoor concept, Public Lands, for 2021 launch
The retailer plans to open two new stores under the banner next year as it chases campers and kayakers in the COVID-19 era.
By Ben Unglesbee • Nov. 25, 2020 -
Why off-price won't change much, even after a pandemic
With apparel sales sliding and e-commerce more important than ever, these retailers were expected to scramble. Their third quarter showed otherwise.
By Daphne Howland • Nov. 23, 2020 -
Deep Dive
What the pandemic has cemented about Gen Z
Marketing to young shoppers this holiday season will look different — and create different winners — but much of their core values have stayed the same.
By Cara Salpini • Nov. 23, 2020 -
Sponsored by Facebook
Shopper behavior has changed. Should your shopper marketing strategy change, too?
Shoppers' behaviors are changing and will continue to do so. To stay connected with shoppers, brands must find new ways to connect with them, wherever they are.
Nov. 23, 2020 -
Retrieved from Pizza Hut on November 20, 2020
ColumnRetail Therapy: Pizza Hut brings the ultimate comfort this year
The restaurant created a weighted blanket inspired by its famous Original Pan Pizza for those consumers looking for a double dose of cozy this season.
By Caroline Jansen • Nov. 20, 2020 -
Deep Dive
Is the DTC brand aesthetic bad for business?
Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same.
By Cara Salpini • Nov. 16, 2020 -
5 ways retailers have adapted to a Black Friday unlike any other
Curbside sales, staggered discounts, websites that hold your place in line — retailers are reinventing Black Friday for a pandemic.
By Ben Unglesbee • Nov. 16, 2020 -
Sponsored by Intouch Insight
The 3 I's of retail customer experience: Intelligence, improvement and impact
Using the 3 I's, retailers can design CX programs that align with business goals, promote organizational change and drive revenue-generating improvements.
Nov. 16, 2020