Consumer Trends: Page 26


  • Woman Wearing Mask Paying At Floristic Studio
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    stock.adobe.com/ Hernandez & Sorokina

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    Sponsored by Cybersource

    Retailers winning with mobile offerings, losing with post-sales support

    As consumers return to stores after two years of a global pandemic, they are using their smartphones more than ever to aid in the in-store shopping experience.

    Feb. 22, 2022
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    Courtesy of Victoria's Secret, Photo credit Jasper Soloff
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    Victoria's Secret's Pink introduces XXL swimwear with the help of a TikTok star

    Remi Bader will serve as brand ambassador and size consultant in a yearlong partnership with the brand.

    By Feb. 18, 2022
  • The interior of an apparel store Explore the Trendline
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    Zapp2photo via Getty Images
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    Trendline

    How artificial intelligence is shaping retail

    More retailers are leaning on AI as a tool, tapping into the tech to improve customer service and support supply chain functions.

    By Retail Dive staff
  • Forever 21's metaverse venture lets Roblox players customize virtual fashion stores
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    Courtesy of Virtual Brand Group
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    Deep Dive

    Should more retailers be on Roblox?

    The platform is used by millions of tweens daily. And ignoring it may cost brands loyalty, revenue and a future audience. 

    By Feb. 17, 2022
  • Victoria's Secret launches its Love Cloud collection.
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    Courtesy of Victoria's Secret
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    Victoria's Secret's new Love Cloud collection aims for diversity, comfort

    The lingerie stalwart said the merchandise and accompanying campaign reflect its new "commitment to welcoming and celebrating all women."

    By Feb. 15, 2022
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    yoh4nn via Getty Images
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    Sponsored by TreviPay

    The potential hidden in your e-commerce checkout: B2B buyers

    Retailers have a few key considerations to make to build an e-commerce experience that will attract and retain B2B buyers.

    By Brandon Spear, Chief Executive Officer at Trevipay • Feb. 14, 2022
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    metamorworks via Getty Images
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    Sponsored by Emarsys

    How retailers can provide value by being relevant

    Personalized communication is key to increasing customer loyalty and purchasing behavior

    By Meghann York, Global Head of Product Marketing at Emarsys, an SAP company • Feb. 14, 2022
  • Gartner: A quarter of consumers will use the metaverse daily by 2026

    The firm predicts 25% of people will spend at least one hour a day in the metaverse to work, shop, learn, socialize or consume entertainment by then.

    By Tatiana Walk-Morris • Feb. 10, 2022
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    Courtesy of Adidas
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    The new Adidas sports bra collection could be a game-changer

    The brand enlisted the help of a biomechanics breast expert to develop a line that addresses the specialized needs of women and various activities.

    By Feb. 9, 2022
  • Moleskine x Kaweco collaboration
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    Permission granted by Moleskine
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    In a world gone digital, Moleskine still believes in the power of paper

    "Paper is not going away, it's not going anywhere," CEO Daniela Riccardi said. Here's how she's keeping it relevant for consumers.

    By Feb. 9, 2022
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    Joe Raedle via Getty Images
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    Opinion

    Convenience is in the eye of the beholder

    Consumers are willing to be inconvenienced, as long as it's on their terms, writes Katie Thomas, who leads the Kearney Consumer Institute.

    By Katie Thomas • Feb. 8, 2022
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    Spencer Platt via Getty Images
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    What retail has in store for 2022

    A month into the new year, here are some of the top forces impacting retail, the trends we're watching and predictions for what is to come. 

    By Retail Dive Staff • Feb. 7, 2022
  • "For lease" signs in empty store windows trimmed in light green paint.
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    Daphne Howland/Retail Dive
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    Landlords are starting to play hardball again, JLL finds

    Stores are back in town, though less so in areas dependent on tourists and office workers, according to the commercial real estate firm's City Retail report.

    By Feb. 3, 2022
  • A Walmart health superstore
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    Permission granted by Walmart
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    Walmart deepens healthcare offering with lab test partnership

    The retailer will start offering more than 50 tests that customers can request online through an expanded tie-up with Quest Diagnostics.

    By Feb. 1, 2022
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    andresr via Getty Images
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    Sponsored by Katapult

    Technical tips to help retailers get the most out of a lease-to-own partnership

    Fully integrating the lease-to-own option within your website and marketing efforts allows you to maximize conversion rates.

    Jan. 31, 2022
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    Astrid Stawiarz / Stringer via Getty Images
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    André Leon Talley, 'always at the forefront of inclusion,' dies at 73

    With creativity, intellectual rigor and passion, he became a cultural and fashion icon — not despite his humble beginnings, but in part because of them.

    By Jan. 20, 2022
  • Inside Glossier's Los Angeles flagship
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    Courtesy of Glossier
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    Almost 6 in 10 US consumers shopped at a DTC brand in 2021: report

    Traditional retailers are winning the love of American shoppers over digitally native brands, according to a report from Diffusion.

    By Maria Monteros • Jan. 18, 2022
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    Allbirds
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    6 DTC trends to watch in 2022

    While 2021 marked a year of growth for DTC brands, existing problems became more apparent. Brands will need to address those challenges in the year ahead.

    By Jan. 18, 2022
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    MixMedia via Getty Images
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    Sponsored by Waze

    Meet the 2022 shoppers: 5 ways buyer expectations will change retail

    Consumers continue to grapple with the lingering effects of the pandemic, including supply chain hiccups and other shifts that are changing the way they buy. Retailers can expect five themes to impact brick-and-mortar sales.

    Jan. 18, 2022
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    Tim Boyle via Getty Images
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    Omicron 'unlikely to derail' economic growth: Moody's

    Analysts expect the disruption from the new variant to pass quickly. But supply hiccups and inflation will likely last longer.

    By Jan. 13, 2022
  • A UPS worker delivers packages on December 26, 2013 in Chicago, Illinois.
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    Scott Olson/Getty Images via Getty Images
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    Adobe: Holiday e-commerce topped $204B in the US

    Online spending rose nearly 9% compared to last year, though typical red-letter days like Black Friday and Cyber Monday took a back seat.

    By Jan. 13, 2022
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    Stuart C. Wilson via Getty Images
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    Global online sales exceed $1 trillion during the holidays: Salesforce

    Despite external challenges, consumers continued to splurge online.

    By Maria Monteros • Jan. 12, 2022
  • Phone in hand with 'pay' button showing
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    Tero Vesalainen via Getty Images
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    Social commerce to grow 3 times as fast as e-commerce, Accenture predicts

    Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.

    By Chris Kelly • Jan. 11, 2022
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    shapecharge via Getty Images
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    Sponsored by TreviPay

    Creating an Uber experience at the B2B checkout: Navigating embedded payments

    Learn the four imperatives that B2B e-retailers must consider in 2022.

    Jan. 10, 2022
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    Courtesy of Yeezy Gap
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    Yeezy Gap announces 'Engineered by Balenciaga' collab

    Ye and the luxury label's artistic director, Demna, have collaborated before, and each has a record of bringing an unexpected vibe to wardrobe basics.

    By Jan. 7, 2022
  • Saks launches online wellness shop.
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    Courtesy of Saks
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    Saks launches Wellness Shop online

    The offering, which features brands like Beyond Yoga and Vitamix, comes as retailers try to cater to health-conscious consumers.

    By Tatiana Walk-Morris • Jan. 7, 2022