Dive Brief:

• Williams-Sonoma home goods and furniture brand West Elm has tapped Johanna Uurasjarvi as SVP of design, the company said Wednesday.

• The Finnish Uurasjarvi was recently at Anthropologie, where she brought a Scandinavian sensibility to her designs.

• She also introduced the sub-brand and wholesale unit Leifsdottir there.

Dive Insight:

In Johanna Uurasjarvi, West Elm has found a like-minded designer who embraces the clean aesthetic of traditional Scandinavian design with an added artistic flair. And at Anthropologie,  Uurasjarvi worked closely with West Elm president Jim Brett, who was merchandising chief there for a time. 

“We had a powerful partnership and to have a chance to work with her again is an incredible opportunity for me, for West Elm, and for our customers,” Brett said in a statement. “She inspires like no one else.”