Dive Brief:

• Just a week after e-commerce retailer Wayfair filed for an initial public offering, it unveiled an office furniture and office supplies business that could give Staples and Office Depot a run for their money. 

• “Wayfair Supply Premier Program” provides businesses of all sizes with free shipping and an awards program.

• Staples and Office Depot have recently reported store closings and falling sales, although Staples has reported growth in online sales. 

Dive Insight:

As Staples and Office Depot struggle to pivot from being primarily brick-and-mortar retailers to boosting their online commerce, Wayfair is poised to swoop in and perhaps take advantage of their vulnerabilities. The e-commerce retailer has a nimble site and the new Supply Premier Program could entice businesses.