Dive Brief:

• Wal-Mart Stores Inc. has partnered with prepaid credit-card and financial services company Green Dot Corp. to offer a low-cost checking account called GoBank. 

• GoBank includes mobile apps for financial management and features like “Fortune Teller,” which warns shoppers against purchases that could lead to overdrafts or a tight end-of-the-month.

• The partnership enables Wal-Mart to offer checking accounts — which it tried once before — and could give GoBank an advantage in the expanding mobile money management market.

Dive Insight:

This move further expands Wal-Mart’s suite of financial and professional services, like money transfers, insurance, some law services, and health care, that many younger and lower-income people otherwise find difficult to access.