Dive Brief:

• Visa is approaching mobile payments in a different way with its Visa Checkout button for mobile and online retail. The widget requires a username and password and eliminates the need to enter the credit card number when checking out on mobile shopping apps.

• Visa Checkout, like PayPal, allows users to integrate other credit card accounts.

• The company says that consumers are finding mobile payment wallets too complicated and not secure enough, and that Checkout will help some of the 86% of shoppers that abandon their shopping carts on mobile to complete their checkout.

Dive Insight:

Visa is speeding up its mobile payments efforts in order to find the virtual equivalent of swiping a credit card in stores. If consumers are happy enough with this new alternative to a mobile wallet -- and are convinced that Visa’s Checkout system is secure enough -- it could help finally move the needle on mobile payments.