Ulta Beauty has named Kelly Mahoney its new chief marketing officer, according to a LinkedIn post Tuesday. Mahoney will lead the beauty retailer’s brand marketing strategy, innovation, customer engagement and growth.
“Celebrating her 10-year Ulta-versary this year, Kelly is a true champion of our culture and passionate about our brand purpose and unleashing the power of beauty to bring to life limitless possibilities for all,” the company said in the post.
Mahoney, who was previously senior vice president of customer and growth marketing, replaces Michelle Crossan-Matos, who exited the chief marketer post last month. Ulta did not immediately respond to a request for comment on the exact dates that Mahoney took on the role and Crossan-Matos left.
The C-suite change comes about a month and a half after former CEO Dave Kimbell retired from his role, with then-Chief Operating Officer Kecia Steelman taking on the top spot. The company has not named a replacement for Steelman’s old position since then, but Chief Store Operations Officer Amiee Bayer-Thomas was named Chief Retail Officer in January, according to the company website. The retailer also has a chief supply chain officer, Erik Lopez, who took on the role last year.
In addition to those moves, Chief Technology and Information Officer Mike Maresca became Chief Technology and Transformation Officer in January. Chief Merchandising Officer Monica Arnaudo also plans to retire this spring and Ulta replaced its longtime chief financial officer just last year. All told, the moves amount to a significant shuffling of the C-suite at Ulta. Of the nine named C-suite members on Ulta’s website, six were named to their current position within the last 12 months.
