Dive Brief:

• The U.K.’s largest retailer, and the world’s third-largest, Tesco, is getting back into the U.S. market with its F&F clothing stores, the company said.

• The move comes just seven months after abandoning its American supermarket business, Fresh & Easy.

• With its American franchise partner, Retail Group of America, the company will open seven F&F stores this year, competing with value clothing retailers like J.C. Penney and Target.

Dive Insight:

Tesco apparently sees the U.S. as a promising market for its retail business, despite its abandonment of its Fresh & Easy grocery stores here. With a slow growth in China and a promising economic outlook here, they may be right. It remains to be seen how successful they will be or what the impact might be on its competitors. With consumers still interested in low prices, it could go either way.