Dive Brief:

• Teen clothing retailer Journeys has expanded a 2013 pilot program using ShopperTrak’s customer behavior tracking and location-based analytics from 18 locations to more than 1,000 stores.

• The data from its ShopperTrak system helped the retailer make changes to its staff scheduling that improved same-store sales and revenues, the retailer said.

• The company is also using the information to pinpoint any areas of needed improvement that could be addressed with staff training.

Dive Insight:

The teen clothing retail space is a tough one these days. Journeys says that employing location-based analytics has helped improve its in-store performance, mainly by adding staff and training for key times. Bottom line, the newfangled data Journeys is collecting is helping it improve good old-fashioned customer service.