Dive Brief:

• Sunglass Hut is introducing a new brand, Shaded, that will feature kiosks designed with funky vintage-like details like reclaimed wood, metal, and wired glass.

• Shaded kiosks will also feature interactive photo booths that will allow instant photo sharing.

• The new kiosks are in or are coming to malls in Ohio and New York City and more locations are planned for this year.

Dive Insight:

Sunglass Hut’s new Shaded kiosks look different — funkier and maybe a little more fun — and invite customers in with a photo booth that not only helps them try on glasses but also share the results with friends who aren’t even with them. With this, Sunglass Hut is bringing the idea of a souped-up concept store to the scale of a kiosk.