Dive Brief:

• Fashion analytics startup Stylitics has expanded its work into a new app for fashionistas that curates their closets, provides outfits suggestions depending on the weather or daily inspirations, suggests new items, and provides access to a personal stylist from Urban Darling. 

• The app, ClosetSpace, is designed to be used daily. In addition to the stylist advice, which is an extra $25 to access, the app is content-rich, providing tips, blog posts, feedback, and statistics on the user’s least-worn and most-worn items.

• Stylitics provides user data to retailers, where users can also find new items for their real-life closet spaces.

Dive Insight:

Once a ClosetSpace user catalogs the contents of her (or his, though the app is aimed at women) closet, this app is ready to help her choose outfits depending on a bunch of variables. For certain users — those with big closets and probably a decent budget — this is a nice service. And a brilliant move for Stylitics, which has managed to get retailers in on the action.

ClosetSpace can bring shoppers and brands together just at those vulnerable moments, like getting ready for an event, when a shopper would like to find something new but is staring into her closet and is nowhere near a store.