Dive Brief:
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Simply Fashion will close all Simply Fashion and Dots stores nationwide, according to a May 7 announcement from Gordon Brothers Group and Hilco Merchant Resources.
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Birmingham, AL-based Simply Fashion, founded in 1987 and eventually running 243 Simply Fashion and Dots stores nationwide, filed for bankruptcy protection in April. The bankruptcy court last week awarded Gordon Brothers Group’s Retail Division and Hilco Merchant Resources the store closing process.
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Gift cards will be honored until everything is gone, which includes merchandise as well as store fixtures, furniture, and equipment.
Dive Insight:
Few people anticipated much of a turnaround for Simply Fashion and Dots stores, which are widely seen as victims of a changed retail picture. The stores have struggled and never quite made it out of the recession.
“We anticipate that this will be a short sale due to the outstanding savings and the desirable assortment of fashions and accessories. Consumers are encouraged to shop early while the selection is best,” according to a statement released by the joint venture.
