Dive Brief:

• New York City-based Macy’s announced Monday that it will this month unveil an exclusive Shaquille O’Neal Collection, a big-and-tall men’s clothing line through its partnership with Peerless Clothing, which specializes in tailored men’s apparel. 

• The line will be available at 100 of Macy’s 800 stores and online starting this month, with sizes up to 60 extra long. The clothing is already available at Macys.com

• O’Neal is seven feet tall and his shoe size, famously, is 23, although shoes are not part of the line.

Dive Insight:

Shaquille O’Neal remains an iconic big man, even in retirement, and Macy’s is hoping that he can bring his star power and sartorial splendor to this new exclusive line of clothing for big and tall men. O’Neal will be sporting the collection during his appearances on television, including TNT’s “Inside the NBA.” At $150 for separates and $400 for jackets, the line could stand out as a fashionable yet affordable option and put a kink in the style of retailers like Men’s Wearhouse and others with products in this market.